or


[01/04/08 - 01:01 PM]
'The Celebrity Apprentice' Is Thursday's #1 Show in 18-49 and the #1 Primetime Entertainment Telecast of the Week to Date
NBC spins the numbers for Thursday, January 3.

[via press release from NBC]

'THE CELEBRITY APPRENTICE' IS THURSDAY'S #1 SHOW IN 18-49 AND THE #1 PRIMETIME ENTERTAINMENT TELECAST OF THE WEEK TO DATE

'CELEBRITY APPRENTICE' DEBUT WINS ITS SLOT IN ADULTS 18-49, ADULTS 25-54 AND ALL KEY-ADULT FEMALE DEMOS VERSUS THE ORANGE BOWL

THE LAUNCH OF 'CELEBRITY APPRENTICE' SCORES THE HIGHEST 18-49 RATING FOR ANY DEBUT IN THE'APPRENTICE' FRANCHISE SINCE SEPTEMBER 2005 AND BIGGEST OVERALL VIEWERSHIP FOR AN 'APPRENTICE' DEBUT SINCE JANUARY 2005

'DEAL OR NO DEAL' AND 'ER' ALSO POST STRONG NUMBERS, TOPPING ALL NON-SPORTS COMPETITION

BURBANK, Calif. � January 4, 2008 � Paced by the strong debut of "The Celebrity Apprentice," which is currently the #1 entertainment telecast of the week to date in adults 18-49, NBC ranked #1 on Thursday night in adults 18-49, tied with Fox's Orange Bowl coverage, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9-10:01 p.m. ET, the debut of "The Celebrity Apprentice" (4.5 rating, 11 share in adults 18-49, 11.0 million viewers overall) won its time period in adults 18-49, adults 25-54 and all key adult-female demographics and delivered the #1 rating of the night in adults 18-49.

Versus NBC's 3.3 rating in this time period on the same night last season, "Celebrity Apprentice" is up 36 percent. In total viewers, "Celebrity Apprentice" improved the time period by 67 percent versus the same night last year (11.0 million vs. 6.6 million). "Celebrity Apprentice scored NBC's top 18-49 rating in the time period since October 18.

From half-hour to half-hour, "The Celebrity Apprentice" grew by 9 percent in 18-49 rating (to a 4.7/12 from a 4.3/11) and by 6 percent in total viewers (to 11.3 million from 10.7 million)

The new series launched with the highest 18-49 rating for a premiere in the "Apprentice" franchise since the debut of "The Apprentice 4" on September 22, 2005. In total viewers, last night's "Celebrity Apprentice" attracted the biggest overall audience for an "Apprentice" premiere since "The Apprentice 3" debuted on January 20, 2005.

From 8-9 p.m. ET, NBC's "Deal or No Deal" (3.7/10 in 18-49, 13.3 million viewers overall) was the hour's #1 non-sports choice in adults 18-49 and other key demographics and ranked #1 outright in total viewers.

From 10:01-11 p.m. ET, "ER" (3.6/10 in 18-49, 9.6 million viewers overall) was the #1 non-sports choice in the time period in adults 18-49 and most other key demos and ranked #1 outright among women 18-49 and women 25-54.

Preliminary 18-49 averages for Thursday night are: NBC and Fox, 4.0/10; CBS, 2.6/7; ABC, 1.8/5; CW, 0.8/2. In overall total viewers, January 3 preliminary results are: Fox and NBC, 11.3 million; CBS, 10.9 million; ABC, 5.4 million; CW, 2.2 million

Note that all national ratings are "live plus same day" unless otherwise indicated.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

UPDATE: 'THE CELEBRITY APPRENTICE' IS THURSDAY'S #1 SHOW IN 18-49 AND THE #1 PRIMETIME ENTERTAINMENT TELECAST OF THE WEEK TO DATE

'CELEBRITY APPRENTICE' DEBUT WINS ITS SLOT IN ADULTS 18-49, ADULTS 25-54 AND KEY-ADULT FEMALE DEMOS VERSUS THE ORANGE BOWL

THE LAUNCH OF 'CELEBRITY APPRENTICE' SCORES THE HIGHEST 18-49 RATING FOR ANY DEBUT IN THE'APPRENTICE' FRANCHISE SINCE SEPTEMBER 2005 AND BIGGEST OVERALL VIEWERSHIP FOR AN 'APPRENTICE' DEBUT SINCE JANUARY 2005

'DEAL OR NO DEAL' AND 'ER' ALSO POST STRONG NUMBERS, TOPPING ALL NON-SPORTS COMPETITION

BURBANK, Calif. � January 4, 2008 � NBC's Thursday was paced by the strong debut of "The Celebrity Apprentice," which is currently the #1 entertainment telecast of the week to date in adults 18-49, according to updated "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9-10:01 p.m. ET, the debut of "The Celebrity Apprentice" (4.5 rating, 11 share in adults 18-49, 11.1 million viewers overall) won its time period in adults 18-49, adults 25-54 and among women 18-49 and 25-54. "Celebrity Apprentice" delivered the #1 rating of the night in adults 18-49.

Versus NBC's 3.3 rating in this time period on the same night last season, "Celebrity Apprentice" is up 36 percent. In total viewers, "Celebrity Apprentice" improved the time period by 68 percent versus the same night last year (11.1 million vs. 6.6 million). "Celebrity Apprentice" scored NBC's top 18-49 rating in the time period since October 18.

From half-hour to half-hour, "The Celebrity Apprentice" grew by 9 percent in 18-49 rating (to a 4.7/12 from a 4.3/11) and by 6 percent in total viewers (to 11.4 million from 10.7 million)

The new series launched with the highest 18-49 rating for a premiere in the "Apprentice" franchise since the debut of "The Apprentice 4" on September 22, 2005. In total viewers, last night's "Celebrity Apprentice" attracted the biggest overall audience for an "Apprentice" premiere since "The Apprentice 3" debuted on January 20, 2005.

From 8-9 p.m. ET, NBC's "Deal or No Deal" (3.7/10 in 18-49, 13.4 million viewers overall) was the hour's #1 non-sports choice in adults 18-49 and other key demographics and ranked #1 outright in adults 25-54 and total viewers.

From 10:01-11 p.m. ET, "ER" (3.6/10 in 18-49, 9.4 million viewers overall) was the #1 non-sports choice in the time period in adults 18-49 and most other key demos and ranked #1 outright among women 18-49 and women 25-54.

Updated 18-49 averages for Thursday night are: Fox 4.1/11; NBC 4.0/10; CBS, 2.5/7; ABC, 1.8/5; CW, 0.8/2. In overall total viewers, January 3 updated results are: Fox, 11.6 million; NBC, 11.3 million; CBS, 10.7 million; ABC, 5.4 million; CW, 2.2 million

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [january 2008]  
S
M
T
W
T
F
S
  


· APPRENTICE, THE (NBC)
· DEAL OR NO DEAL (NBC)
· ER (NBC)









most recent ratings | view all posts
[04/19/14 - 09:02 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "Shark Tank," "20/20"
The Alphabet's veteran newsmagazine posts big gains from last week among adults 18-49.

[04/19/14 - 08:34 AM]
"Hannibal" Is Up 29% Week to Week in Adults 18-49 with Its Top Result in Three Weeks
NBC spins the numbers for Friday, April 18.

[04/19/14 - 08:32 AM]
ABC Wins 3rd Straight Friday with the Top 2 TV Shows - "20/20" Surges to 2nd-Highest Ratings This Season
ABC spins the numbers for Friday, April 18.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."