or


[01/08/08 - 03:24 PM]
'American Gladiators' Flexes Its Muscles in Its Regular Slot Debut Monday Night
NBC spins the numbers for Monday, January 7.

[via press release from NBC]

UPDATE: 'AMERICAN GLADIATORS' FLEXES ITS MUSCLES IN ITS REGULAR SLOT DEBUT MONDAY NIGHT

'GLADIATORS' IS THE #1 NON-SPORTS TELECAST OF THE NIGHT IN ADULTS 18-49, SCORING NBC'S TOP DEMO RATING IN THE TIME PERIOD IN 10 MONTHS

THE FOURTH-SEASON PREMIERE OF 'MEDIUM' CONJURES UP A 43 PERCENT IMPROVEMENT ON NBC'S 18-49 SEASON AVERAGE IN THE MONDAY 10 P.M. HOUR

BURBANK, Calif. � January 8, 2008 � "American Gladiators" continued to flex its ratings muscle on Monday night, debuting in its regular time period as the night's #1 non-sports telecast in primetime's key demographic of adults 18-49, according to updated "live plus same day" viewing figures from Nielsen Media Research.

Last night from 8-9 p.m. ET, the regular time period debut of "American Gladiators" (4.8 rating, 12 share in adults 18-49, 10.9 million viewers overall) nailed NBC's highest 18-49 rating in this time period in 10 months (since March 5, 2007). In total viewers, "Gladiators" attracted NBC's biggest audience in the slot with regularly scheduled programming since June 18, 2007.

"American Gladiators" was the dominant non-sports program in the hour in adults 18-34, 18-49 and 25-54 and all key adult-male demos, topping all competition in the hour in these key demos with the exception of Fox's strong Bowl Championship Series final game. "American Gladiators" also topped the debut of ABC's "Dance Wars" in nearly all key demographics, including women 18-34 and women 18-49, in the hour.

Despite extraordinary competition, especially for young male viewers from Fox's BCS football, "American Gladiators" surged by a full rating point, or 23 percent, in adults 18-49 from half-hour to half-hour (to a 5.3/12 from a 4.3/11) and increased its total viewership by 1.8 million persons or 18 percent (to 11.8 million from 10.0 million). In its final half-hour from 8:30-9 p.m., "American Gladiators" topped the debut of "Dance Wars" in total viewers, adults, men and women 18-34, adults, men and women 18-49 and adults and men 25-54.

At 9 p.m. ET, "Deal or No Deal" (3.6/8 in 18-49, 10.7 million viewers overall) was the #1 non-sports program in the hour in adults 18-49 and other key demographics.

At 10 p.m. ET, the fourth-season premiere of "Medium" (3.3/8 in 18-49, 9.6 million viewers overall) was the time period's #1 non-sports program in adults 18-49, total viewers and other key measures, topping CBS's "CSI: Miami" encore and ABC's first-run "October Road."

"Medium" summoned NBC's best 18-49 rating in this time period in three months (since October 1, 2007) and highest total viewership for regular programming in the slot in more than six months (since June 18, 2007). By both measures, this marks the best performance for "Medium" since Wednesday, Jan. 31, 2007.

"Medium" posted a 43 percent increase in adults 18-49 versus NBC's season-to-date average for this time period (3.3 vs. 2.3, "live plus same day" season average all programs)

Updated 18-49 averages for Monday night are: Fox, 7.9/20; NBC, 3.9/9; CBS, 2.7/7; ABC, 2.6/6; CW, 0.7/2. In overall total viewers, January 7 updated results are: Fox, 22.6 million; NBC, 10.4 million; ABC, 9.0 million; CBS, 8.2 million; CW, 1.7 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [january 2008]  
S
M
T
W
T
F
S
  


· AMERICAN GLADIATORS (NBC)
· CSI: MIAMI (CBS)
· DANCE WAR: BRUNO VS. CARRIE ANN (ABC)
· DEAL OR NO DEAL (NBC)
· MEDIUM (CBS)
· OCTOBER ROAD (ABC)





most recent ratings | view all posts
[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.

[02/05/16 - 10:18 AM]
With Live + 3-Day Viewing, "Scorpion" Moves Up to the Week's #2 Program
CBS further spins the numbers for the week of January 25-31.

[02/05/16 - 09:10 AM]
The Third Episode of "DC's Legends of Tomorrow" Ranks #3 in the 8-9 Hour
The CW spins the numbers for Thursday, February 4.

[02/05/16 - 08:47 AM]
Thursday's Broadcast Ratings: FOX Tops Charts with "American Idol"
The network holds off second place CBS in both total viewers and adults 18-49.

[02/05/16 - 08:37 AM]
ABC's "Madoff" Mini-Series Closes with Solid Numbers on Thursday
ABC spins the numbers for Thursday, February 4.

[02/05/16 - 08:33 AM]
"Shades of Blue" Is Up vs. NBC's Regular-Program Slot Average Prior to "Shades" by 38%
NBC spins the numbers for Thursday, February 4.

[02/04/16 - 09:55 AM]
FYI(TM) Scores Best Month Ever Among Adults 18-49 for January
FYI spins the numbers for the month of January.

[02/04/16 - 08:49 AM]
Wednesday's Broadcast Ratings: FOX Continues Demo Reign with "American Idol"
The network also sees week-to-week growth from "Hell's Kitchen" among adults 18-49.

[02/03/16 - 03:46 PM]
E! Delivers January Ratings Success, Up 35% Among Total Viewers and 29% Among A18-49 in Primetime
E! spins the numbers for the month of January.

[02/03/16 - 12:58 PM]
DIY Network Grew P25-54 Impressions by 14% in January
DIY Network spins the numbers for the month of January.

[02/03/16 - 11:18 AM]
"Super Bowl Greatest Commercials 2016" Delivers Its Largest Audience Ever with 11.4 Million Viewers
CBS spins the numbers for Tuesday, February 2.

[02/03/16 - 08:44 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts with "Super Bowl's Greatest Commercials"
The two-hour special leads the night in both total viewers and adults 18-49.