or


[01/08/08 - 03:24 PM]
'American Gladiators' Flexes Its Muscles in Its Regular Slot Debut Monday Night
NBC spins the numbers for Monday, January 7.

[via press release from NBC]

UPDATE: 'AMERICAN GLADIATORS' FLEXES ITS MUSCLES IN ITS REGULAR SLOT DEBUT MONDAY NIGHT

'GLADIATORS' IS THE #1 NON-SPORTS TELECAST OF THE NIGHT IN ADULTS 18-49, SCORING NBC'S TOP DEMO RATING IN THE TIME PERIOD IN 10 MONTHS

THE FOURTH-SEASON PREMIERE OF 'MEDIUM' CONJURES UP A 43 PERCENT IMPROVEMENT ON NBC'S 18-49 SEASON AVERAGE IN THE MONDAY 10 P.M. HOUR

BURBANK, Calif. � January 8, 2008 � "American Gladiators" continued to flex its ratings muscle on Monday night, debuting in its regular time period as the night's #1 non-sports telecast in primetime's key demographic of adults 18-49, according to updated "live plus same day" viewing figures from Nielsen Media Research.

Last night from 8-9 p.m. ET, the regular time period debut of "American Gladiators" (4.8 rating, 12 share in adults 18-49, 10.9 million viewers overall) nailed NBC's highest 18-49 rating in this time period in 10 months (since March 5, 2007). In total viewers, "Gladiators" attracted NBC's biggest audience in the slot with regularly scheduled programming since June 18, 2007.

"American Gladiators" was the dominant non-sports program in the hour in adults 18-34, 18-49 and 25-54 and all key adult-male demos, topping all competition in the hour in these key demos with the exception of Fox's strong Bowl Championship Series final game. "American Gladiators" also topped the debut of ABC's "Dance Wars" in nearly all key demographics, including women 18-34 and women 18-49, in the hour.

Despite extraordinary competition, especially for young male viewers from Fox's BCS football, "American Gladiators" surged by a full rating point, or 23 percent, in adults 18-49 from half-hour to half-hour (to a 5.3/12 from a 4.3/11) and increased its total viewership by 1.8 million persons or 18 percent (to 11.8 million from 10.0 million). In its final half-hour from 8:30-9 p.m., "American Gladiators" topped the debut of "Dance Wars" in total viewers, adults, men and women 18-34, adults, men and women 18-49 and adults and men 25-54.

At 9 p.m. ET, "Deal or No Deal" (3.6/8 in 18-49, 10.7 million viewers overall) was the #1 non-sports program in the hour in adults 18-49 and other key demographics.

At 10 p.m. ET, the fourth-season premiere of "Medium" (3.3/8 in 18-49, 9.6 million viewers overall) was the time period's #1 non-sports program in adults 18-49, total viewers and other key measures, topping CBS's "CSI: Miami" encore and ABC's first-run "October Road."

"Medium" summoned NBC's best 18-49 rating in this time period in three months (since October 1, 2007) and highest total viewership for regular programming in the slot in more than six months (since June 18, 2007). By both measures, this marks the best performance for "Medium" since Wednesday, Jan. 31, 2007.

"Medium" posted a 43 percent increase in adults 18-49 versus NBC's season-to-date average for this time period (3.3 vs. 2.3, "live plus same day" season average all programs)

Updated 18-49 averages for Monday night are: Fox, 7.9/20; NBC, 3.9/9; CBS, 2.7/7; ABC, 2.6/6; CW, 0.7/2. In overall total viewers, January 7 updated results are: Fox, 22.6 million; NBC, 10.4 million; ABC, 9.0 million; CBS, 8.2 million; CW, 1.7 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [january 2008]  
S
M
T
W
T
F
S
  


· AMERICAN GLADIATORS (NBC)
· CSI: MIAMI (CBS)
· DANCE WAR: BRUNO VS. CARRIE ANN (ABC)
· DEAL OR NO DEAL (NBC)
· MEDIUM (CBS)
· OCTOBER ROAD (ABC)









most recent ratings | view all posts
[05/06/15 - 11:38 AM]
2015 Radio Disney Music Awards Prove Multiplatform Staying Power; Music Sales Grow for Featured Performers
Disney Channel further spins the numbers for Sunday, April 26.

[05/06/15 - 08:49 AM]
"Chicago Fire" Wins the 10 P.M. Hour Among by a 45% Margin In 18-49
NBC spins the numbers for Tuesday, May 5.

[05/06/15 - 08:38 AM]
Tuesday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
The Eye's "NCIS" edges out The Peacock's "The Voice" among adults 18-49 in the 8:00/7:00c hour.

[05/06/15 - 08:30 AM]
"Forever" Is Up 10% in Its Finale to Equal a 5-Month High in Adults 18-49
ABC spins the numbers for Tuesday, May 5.

[05/05/15 - 12:24 PM]
Hallmark Movies & Mysteries' Original Movie, "Murder, She Baked: A Chocolate Chip Cookie Mystery" Becomes the Network's Most-Watched Film Among W25-54, Households, and Total Viewers
The Hallmark Channel spins the numbers for Saturday, May 2.

[05/05/15 - 08:35 AM]
Monday's Broadcast Ratings: "The Voice" Extends Demo Win Streak to Four Weeks
The Peacock's reality franchise is still the show to beat on Mondays among adults 18-49.

[05/04/15 - 12:03 PM]
Lifetime(R) Original Movie "Cleveland Abduction" Delivers 3.1 Million Viewers in World Premiere
Lifetime spins the numbers for Saturday, May 2.

[05/04/15 - 10:51 AM]
"The Big Bang Theory" Is The Week's Top Program in Viewer and Adult 18-49 Live Plus 7-Day Lift
CBS further spins the numbers for the week of April 13-19.

[05/04/15 - 10:36 AM]
Live + 7 Day Ratings: ABC Has 4 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of April 13-19.

[05/04/15 - 08:44 AM]
"A.D. The Bible Continues," "American Odyssey" Maintain 100% of Last Week's 18-49 Ratings
NBC spins the numbers for Sunday, May 3.

[05/04/15 - 08:37 AM]
ABC Wins Its 2nd Straight May Sweep Sunday in Adults 18-49
ABC spins the numbers for Sunday, May 3.

[05/04/15 - 08:34 AM]
Sunday's Broadcast Ratings: "Once Upon a Time," "Secrets & Lies" Top Demos for ABC
The Alphabet is the top broadcast network among adults 18-49 last night.

[05/03/15 - 09:30 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "48 Hours" tops both total viewers and adults 18-49 last night.

[05/03/15 - 09:28 AM]
"Saturday Night Live," With Host Scarlett Johansson, Ranks as the #1 Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, May 2.

[05/02/15 - 09:23 AM]
"Dateline NBC" Delivers Its Most-Watched Friday in Four Weeks
NBC spins the numbers for Friday, May 1.