BRAVO IS NO.1 CABLE NETWORK IN TUESDAY TO THURSDAY 10-11 PM TIME PERIOD
Series Premiere Of "Make Me A Supermodel" Attracts Over One Million Total Viewers, A 126% Increase Over Time Period Average
NEW YORK � January 11, 2008 � With a series high for "The Real Housewives of Orange County," season high for "Project Runway," and last night's premiere of the new competition reality series "Make Me A Supermodel," Bravo is the No.1 cable network in the Tuesday through Thursday 10 p.m. to 11 p.m. time period among adults18-49, according to Nielsen Media Research. Bravo had its highest Tuesday through Thursday 8-11 PM average delivery ever among adults 18-49 (768,000) and total viewers (1,106,000).
Last night's series premiere of "Make Me A Supermodel" attracted over one million total viewers (1,095,000) and 717,000 adults 18-49. Versus the prior four week time period average, the show delivered an impressive 126% increase over the 10 PM time period average in total viewers (1,095,000 vs. 485,000) and an explosive 140% percent increase in the key adult 18-49 demographic (717,000 vs. 299,000). "Make Me A Supermodel," hosted by supermodels Niki Taylor and Tyson Beckford airs Thursday at 10 p.m. ET/PT.
"Project Runway" hit a season high this week among adults 18-49 (2,228,000) and total viewers (3,231,000). Compared to last week, this week's episode where designer Kevin Christiana was auf'd, showed an increase of 21% among adults 18-49 (2,228,000 vs. 1,848,000) and 16% among total viewers (3,231,000 vs. 2,785,000). "Project Runway" was the number one cable telecast on Wednesday among adults 18-49. Season four of "Project Runway" airs every Wednesday at 10 p.m. ET/PT.
"The Real Housewives of Orange County" basked in record highs this week with 1,592,000 total viewers and 1,242,000 viewers among adults 18-49. This marks an all-time high for the hit docu-soap, which continues with new episodes Tuesday nights on Bravo, leading up to the season finale on January 22 when Lauri Waring and George Peterson tie the knot in a fairytale wedding.
Source: Nielsen Media Research; Project Runway and Real Housewives of Orange County: Most Current Data - Live + 7 through 12/23/07 blended with Live + Same Day through 1/9/08. Real Housewives season high stat based off of Live + Same Day data. Make Me A Supermodel: Live + Same Day Data through 1/10/08.
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