or


[01/11/08 - 01:49 PM]
Quick Take for Thursday, January 10, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, January 10.

[via press release from ABC]

Quick Take for Thursday, January 10, 2008 (Fast Affiliate Live + Same Day Ratings)

On a Evening Filled with Original Competition on the Major Networks, ABC Dominates Thursday Across All Key Adult and Women Demos

Growing from its Most Recent Original Telecast in Viewers and Young Adults, "Ugly Betty" Ranks No. 1 in the 8pm Hour in Across the Key Adult Demographics

Thursday's No. 1 TV Show in Adults 18-49 for the 11th Consecutive Original Airing, "Grey's Anatomy" Defeats "C.S.I." by 40%, its Second-Biggest Margin This Season

During the 10 O'clock Hour, ABC's "Big Shots" Jumps from its Most Recent Airing by 1.5 Million Viewers and by 24% in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

On a Thursday evening filled with all-original competition on the major nets, ABC finished a dominant No. 1 in Adults 18-49 (4.2/11), defeating second-place CBS by 20% (3.5/9), third-place NBC by 27% (3.3/9) and fourth-place Fox by 62% (2.6/7). The Net also led the night by wide margins among Adults 25-54 (4.9/12) and Adults 18-34 (4.0/12) and across all key women: Women 18-34 (6.2/17), Women 18-49 (6.2/15) and Women 25-54 (6.9/16).

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" ranked No. 1 during the 8 o'clock hour across each of the key adult demographics: AD18-34 (2.8/8), AD18-49 (3.1/8-tie) and AD25-54 (3.8/9). For the 10th consecutive regular original telecast, "Betty" ranked No. 1 in its time slot with Women 18-34, besting second-place Fox's "Are You Smarter than a 5th Grader" by 52% (4.4/13 vs. 2.9/8). In fact "Betty" stood as the No. 2 TV show on Thursday with Women 18-34, behind only lead-out "Grey's Anatomy."

� "Ugly Betty" was up from its most recent original telecast (12/6/07) by 5% in Total Viewers (9.9 million vs. 9.4 million) and by 7% in Adults 18-49 (3.1/8 vs. 2.9/8), representing the series' best results since November 15, 2007.

"Grey's Anatomy" (9:00-10:00 p.m.)

ABC's "Grey's Anatomy" dominated the 9 o'clock hour and ranked as Thursday's No. 1 television program across each of the key adult demographics: Adults 18-34 (7.0/19), Adults 18-49 (7.0/17) and Adults 25-54 (7.7/17). In its time period, "Grey's" topped CBS' "C.S.I." by 40% in Adults 18-49 (7.0/17 vs. 5.0/12), its second-biggest margin of victory this season over an original installment of "C.S.I." Also in the 9:00 p.m. hour, NBC's "The Apprentice" fell back to a distant third place and dropped precipitously from its week-ago season premiere, losing -3.0 million viewers and -22% of its Adult 18-49 audience week to week. "Grey's" marked its 11th consecutive original telecast this season as Thursday's No. 1 TV show in the key young adult sales demographic.

� "Grey's Anatomy" generated its top numbers since mid-November (11/15/07) in each of the women demographics: W18-34 (10.7/26), W18-49 (10.3/23) and W25-54 (11.0/23).

"Big Shots" (10:00-11:00 p.m.)

In the final hour of the night against veteran dramas on CBS ("Without a Trace") and NBC ("ER"), ABC's freshman "Big Shots" ranked No. 1 among Women 18-34 (3.5/10).

� "Big Shots" jumped from its most recent original telecast (11/29/07) by 1.5 million viewers (6.8 million vs. 5.3 million) and by 24% in Adults 18-49 (2.6/7 vs. 2.1/6).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from just over 11% at the same point in 2006, approaching 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 1/10/08.





  [january 2008]  
S
M
T
W
T
F
S
  


· APPRENTICE, THE (NBC)
· ARE YOU SMARTER THAN A FIFTH GRADER? (FOX)
· BIG SHOTS (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· UGLY BETTY (ABC)
· WITHOUT A TRACE (CBS)





most recent ratings | view all posts
[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/29/14 - 10:25 AM]
American Heroes Channel Celebrates Best July Ever in Prime and Total Day Delivery Among P2+ and HH
American Heroes Channel spins the numbers for the month to date.

[07/29/14 - 08:54 AM]
"Running Wild with Bear Grylls" Is the #2 New Reality Show Premiere This Summer on the Big 4
NBC spins the numbers for Monday, July 28.

[07/29/14 - 08:32 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top
The show's full night finale puts ABC in front among both total viewers and adults 18-49.

[07/29/14 - 08:30 AM]
ABC Wins Monday as "The Bachelorette" Closes with Its Biggest Audience This Season
ABC spins the numbers for Monday, July 28.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 08:50 AM]
Encore "Chicago P.D." Ranks #1 in Its Time Period in 18-49 Among ABC, CBS and NBC
NBC spins the numbers for Sunday, July 27.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:28 AM]
ABC Earns 2nd on Sunday in Viewers with "Rising Star" Improving Its Slot Year to Year
ABC spins the numbers for Sunday, July 27.

[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.