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[01/17/08 - 01:10 PM]
Oxygen's "The Janice Dickinson Modeling Agency" Is Most-Watched of the Season in Key Demos and Households
Oxygen spins the numbers for Tuesday, January 15.
[via press release from Oxygen]

OXYGEN'S "THE JANICE DICKINSON MODELING AGENCY" IS MOST-WATCHED OF THE SEASON IN KEY DEMOS AND HOUSEHOLDS

OXYGEN'S "THE JANICE DICKINSON MODELING AGENCY" IS MOST-WATCHED OF THE SEASON IN KEY DEMOS AND HOUSEHOLDS

"The Bad Girls Club" scores second most watched BGC episode this season among W18-49 and total viewers 2+

New York � January 17, 2008 �Building off the strong lead-in from a new episode of "The Bad Girls Club," Tuesday's installment (episode six) of "The Janice Dickinson Modeling Agency" delivered season high impressions for total viewers (P2+), W18-49 and W18-34. The episode garnered a 0.52 HH cvg. rating � the highest for this season.

Compared to last week's installment, this week's episode enjoyed a +31% jump on W18-49 (222,000 vs. 169,000). It also improved +28% among both W18-34 (131,000 vs. 102,000) and on a total viewer 2+ basis (480,000 vs. 375,000).

As part of an aggressive cross-promotion strategy after the recent NBC Universal acquisition, Bravo re-aired a previous episode of "The Janice Dickinson Modeling Agency" on Saturday afternoon.

On the digital front, in the week leading up to the sixth episode of season three, page views to "The Janice Dickinson Modeling Agency" show site totaled +161% higher than those for the same time period leading up to episode six of last season. Additionally, video streams rose by +26% for the same lead-in week compared to last.

About Oxygen Media

Oxygen is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including The Janice Dickinson Modeling Agency, The Bad Girls Club, Tori & Dean: Inn Love and Campus Ladies. Through programs like Oxygen's Mentors Walk and "Who Cares About Girls," Oxygen's documentary series -- Oxygen is creating The New Girls Network.





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· BAD GIRLS CLUB, THE (OXYGEN)
· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)




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