or


[01/17/08 - 11:43 AM]
Quick Take for Wednesday, January 16, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Wednesday, January 16.

[via press release from ABC]

Quick Take for Wednesday, January 16, 2008 (Fast Affiliate Live + Same Day Ratings)

On the Night of the Wednesday Premiere of "Idol," ABC Takes Second in Women 18-34 and Grows from the Year-Ago Evening Among Young Adults

At 8pm, ABC's "Wife Swap" Beats CBS' "Power of 10" in Viewers and Young Adults

Building on its Lead-in Opposite "Idol" at 9pm, "Supernanny" Takes Second In Adults 18-49 and Improves the Hour for ABC by Wide Margins Year to Year

During the 10pm Hour, ABC "Cashmere Mafia" Tops the Final Hour of CBS' Miniseries in Adults 18-34 and Across the Key Women Demographics

Wednesday Night (8:00-11:00 p.m.)

With its lineup of "Wife Swap," "Supernanny" and "Cashmere Mafia" against the Wednesday night premiere of Fox's "American Idol," ABC earned second place with Women 18-34 (2.7/7).

� ABC was up over the year-ago Wednesday (1/17/07) -- when it also aired an all original schedule against the "Idol" premiere -- among young adults: +5% in Adults 18-49 (2.2/5 vs. 2.1/5) and +27% in Adults 18-34 (1.9/5 vs. 1.5/4).

"Wife Swap" (8:00-9:00 p.m.)

Opposite the first hour of the 2-hour "Idol" opener, ABC's "Wife Swap" earned second place in Women 18-34 (2.4/6-tie). "Wife Swap" topped CBS' "Power of 10" in the hour by 6% in Total Viewers (5.2 million vs. 4.9 million) and by 82% in Adults 18-49 (2.0/5 vs. 1.1/3).

"Supernanny" (9:00-10:00 p.m.)

Building on its lead-in by nearly 1.0 million viewers (6.1 million vs. 5.2 million) and by 25% in Adults 18-49 (2.5/6 vs. 2.0/5) against the second hour of "Idol," ABC's "Supernanny" took second place among Adults 18-49. In addition, "Supernanny" stood as the No. 2 TV show for the night in Women 18-34 (3.3/8), behind only "Idol."

� Versus the Net's performance in the hour on the year-ago night against "Idol" with original comedies ("Knights of Prosperity"/"In Case of Emergency"), "Supernanny" improved the time period by 2.5 million viewers and by 79% in Adults 18-49 (3.6 million and 1.4/3 on 1/17/07).

"Cashmere Mafia" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Cashmere Mafia" topped the final hour of CBS' movie, "Comanche Moon � Part 3," in Adults 18-34 (1.8/5) and across the key women demos: W18-34 (2.5/6), W18-49 (2.8/7) and W25-54 (3.3/7).

� "Cashmere Mafia" was up from its week-ago premiere in the hour among Men 18-34 (1.1/3 vs. 0.9/3) and Men 18-49 (1.5/4 vs. 1.2/3).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from just over 11% at the same point in 2006, approaching 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 01/16/08.





  [january 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (FOX)
· CASHMERE MAFIA (ABC)
· COMANCHE MOON (CBS)
· IN CASE OF EMERGENCY (ABC)
· KNIGHTS OF PROSPERITY, THE (ABC)
· POWER OF 10 (CBS)
· SUPERNANNY (ABC)
· WIFE SWAP (ABC)





most recent ratings | view all posts
[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/26/16 - 09:16 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Historic Fifth Consecutive TV Season
NBC spins the numbers for the season to date.

[05/26/16 - 08:58 AM]
Wednesday's Broadcast Ratings: NBC, "SVU" Top Final Night of May Sweeps
The Peacock wins the night in both total viewers and adults 18-49.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.