or


[01/23/08 - 01:40 PM]
Husband for Hire Premieres as Most-Watched Telecast Ever in Oxygen's History
Oxygen spins the numbers for Saturday, January 19.

[via press release from Oxygen]

"HUSBAND FOR HIRE" PREMIERES AS MOST-WATCHED TELECAST EVER IN OXYGEN'S HISTORY

OXYGEN ORIGINAL MOVIE "HUSBAND FOR HIRE" PREMIERES AS MOST-WATCHED TELECAST EVER IN NETWORK'S HISTORY

All-Star Romantic Comedy Delivers Record-Breaking Audience of Over One Million Total Viewers

New York � January 23, 2008 � Oxygen original movie "Husband For Hire" premiered to record-breaking performance on Saturday, January 19 at 8PM, surpassing the million mark among viewers with 1.1 million people on average tuning in (1.2 HH rating). The romantic comedy delivered strong numbers among key demos with 326,000 W18-49 and 397,000 P18-49 viewers, on average, tuning in.

"Husband For Hire" is the network's most successful original movie premiere ever, with a 47% increase among W18-49 over "Romancing the Bride," previously the most-watched Oxygen original movie. Compared to the average for the last four Saturdays at 8P-10P, the premiere of "Husband For Hire" gained +145% among W18-49 (326,000 vs. 133,000), +154% with W18-34 (117,000 vs. 46,000), +108% among P18-49 (397,000 vs. 191,000), and +170% on a total viewer 2+ basis (1,114,000 vs. 412,000).

A second airing of the film at 10 p.m. (ET/PT) also performed well, with 783,000 total viewers 2+/0.8 HH rating. The replay even surpassed the premiere airing among key demos, yielding 349,000 W18-49 and 464,000 P18-49. The success of the movie, made Saturday, January 19 Oxygen's most watched day ever among W18-49 (200,000), P18-49 (262,000), and total viewers 2+ (503,000).

In "Husband For Hire," beautiful businesswoman Lola (played by Nadine Velazquez of "My Name is Earl") gets more than she bargained for after hiring handsome stranger Bo (Mark Consuelos) as her groom. Television veterans Mario Lopez, Erik Estrada and Tempestt Bledsoe round out the supporting cast.

Written and directed by Kris Isacsson, the movie was executive produced by Tim Perell and Howard Gertler of Process Media.

Oxygen has seen increases in impressions across the board, having just celebrated its most watched year in 2007; the network's total viewership was increased by 19% on average. Original series "The Janice Dickinson Modeling Agency" and "The Bad Girls Club" also celebrated record impressions last week.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Inn Love."





  [january 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· HUSBAND FOR HIRE (OXYGEN)
· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· MY NAME IS EARL (NBC)
· ROMANCING THE BRIDE (OXYGEN)





most recent ratings | view all posts
[12/06/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Wins Big with "Thursday Night Football"
The Cowboys/Bears showdown delivers for the network in all categories.

[12/05/19 - 08:11 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Reclaim Demo Crown
The network leads the night among adults 18-49 while NBC is the most-watched broadcaster.

[12/04/19 - 08:18 AM]
Tuesday's Broadcast Ratings: "How the Grinch Stole Christmas" Wins Demo Race for NBC
The network's annual telecast leads the evening among adults 18-49.

[12/03/19 - 11:00 AM]
A&E Network's "Biography - Garth Brooks: The Road I'm On" Delivers Largest "Biography" Audience in 15 Years with 1.2 Million Total Viewers
A&E spins the numbers for Monday, December 2.

[12/03/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Tops Demos with Fall Finales
"9-1-1" helps spark the network to the demo crown.

[12/03/19 - 07:31 AM]
NBC Wins the November Sweep in Total Viewers for the First Time in 23 Years, Snaps CBS' 18-Year Winning Streak
NBC further spins the numbers for the November sweeps period.

[12/02/19 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Remain on Top
The network cruises to victory in all categories last night.

[12/01/19 - 09:23 AM]
Saturday's Broadcast Ratings: College Football Puts FOX on Top
The network takes home top honors in total viewers and adults 18-49.

[11/30/19 - 08:55 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Win Demo Race
The network takes home the adults 18-49 honors while CBS remains the most-watched broadcaster.

[11/29/19 - 11:18 AM]
Thursday's Broadcast Ratings: NFL Wins Thanksgiving for NBC
The network's primetime telecast of the Saints at Falcons dominates the night in all categories.

[11/29/19 - 08:03 AM]
Wednesday's Broadcast Ratings: CBS Originals Top Viewers, Demos
A new "Survivor: Island of the Idols" is the evening's most-watched program.

[11/27/19 - 08:12 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
"NCIS" helps push the Eye in front among both categories.

[11/26/19 - 08:13 AM]
Monday's Broadcast Ratings: ABC, FOX & NBC All Share Demo Honors
The Alphabet however is the most-watched network overall last night.

[11/25/19 - 08:16 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with NFL Coverage
"Sunday Night Football" puts the network in front among total viewers and adults 18-49.

[11/24/19 - 09:07 AM]
Saturday's Broadcast Ratings: College Football on ABC Holds Off Competition
The Alphabet edges FOX in both total viewers and adults 18-49 last night.