or


[01/23/08 - 01:40 PM]
Husband for Hire Premieres as Most-Watched Telecast Ever in Oxygen's History
Oxygen spins the numbers for Saturday, January 19.

[via press release from Oxygen]

"HUSBAND FOR HIRE" PREMIERES AS MOST-WATCHED TELECAST EVER IN OXYGEN'S HISTORY

OXYGEN ORIGINAL MOVIE "HUSBAND FOR HIRE" PREMIERES AS MOST-WATCHED TELECAST EVER IN NETWORK'S HISTORY

All-Star Romantic Comedy Delivers Record-Breaking Audience of Over One Million Total Viewers

New York � January 23, 2008 � Oxygen original movie "Husband For Hire" premiered to record-breaking performance on Saturday, January 19 at 8PM, surpassing the million mark among viewers with 1.1 million people on average tuning in (1.2 HH rating). The romantic comedy delivered strong numbers among key demos with 326,000 W18-49 and 397,000 P18-49 viewers, on average, tuning in.

"Husband For Hire" is the network's most successful original movie premiere ever, with a 47% increase among W18-49 over "Romancing the Bride," previously the most-watched Oxygen original movie. Compared to the average for the last four Saturdays at 8P-10P, the premiere of "Husband For Hire" gained +145% among W18-49 (326,000 vs. 133,000), +154% with W18-34 (117,000 vs. 46,000), +108% among P18-49 (397,000 vs. 191,000), and +170% on a total viewer 2+ basis (1,114,000 vs. 412,000).

A second airing of the film at 10 p.m. (ET/PT) also performed well, with 783,000 total viewers 2+/0.8 HH rating. The replay even surpassed the premiere airing among key demos, yielding 349,000 W18-49 and 464,000 P18-49. The success of the movie, made Saturday, January 19 Oxygen's most watched day ever among W18-49 (200,000), P18-49 (262,000), and total viewers 2+ (503,000).

In "Husband For Hire," beautiful businesswoman Lola (played by Nadine Velazquez of "My Name is Earl") gets more than she bargained for after hiring handsome stranger Bo (Mark Consuelos) as her groom. Television veterans Mario Lopez, Erik Estrada and Tempestt Bledsoe round out the supporting cast.

Written and directed by Kris Isacsson, the movie was executive produced by Tim Perell and Howard Gertler of Process Media.

Oxygen has seen increases in impressions across the board, having just celebrated its most watched year in 2007; the network's total viewership was increased by 19% on average. Original series "The Janice Dickinson Modeling Agency" and "The Bad Girls Club" also celebrated record impressions last week.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Inn Love."





  [january 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· HUSBAND FOR HIRE (OXYGEN)
· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· MY NAME IS EARL (NBC)
· ROMANCING THE BRIDE (OXYGEN)





most recent ratings | view all posts
[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/22/16 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top, But Down
FOX's juggernaut is off nearly 37% from a year ago among adults 18-49.

[09/21/16 - 02:35 PM]
"South Park" Season 20 Premiere Marks Hightest Rated Episode in a Decade
Comedy Central further spins the numbers for Wednesday, September 14.

[09/21/16 - 09:31 AM]
Strong Premieres of "Bull" and "NCIS" Lead CBS to Tuesday Win
CBS spins the numbers for Tuesday, September 20.