OXYGEN'S THE BAD GIRLS CLUB RECORDS MOST-WATCHED EPISODE OF AN ORIGINAL SERIES IN NETWORK'S HISTORY
New Episode Also Scores Season Highs for Key Demos W18-49 and W18-34
Ties for Highest Rated Episode for Oxygen Original Series
New York, NY � January 31, 2008 � Tuesday's episode of Oxygen's hit "The Bad Girls Club" ("Prank Wars Part 3: The Phat Lady Sings!") was the most-watched episode of an Oxygen original series ever, delivering 773,000 total viewers (P2+). The show also garnered season highs among key demos with W18-49 (384,000) and W18-34 (246,000). The airing generated a 0.9 HH rating � tying the network record for highest rated episode for an Oxygen original series.
Compared to the prior week's installment, episode eight's premiere gained +26% among W18-49 (384,000 vs. 305,000) and +17% among W18-34 (246,000 vs. 211,000). The airing also increased +15% on a total viewer basis (773,000 vs. 675,000) and +23% with P18-49 (537,000 vs. 437,000).
From Bunim-Murray, the groundbreaking producers of "The Real World," "The Bad Girls Club" brings seven self-proclaimed 'bad girls' together in a beautiful Los Angeles mansion. The cast, who range in age from 21 to 26, recognize that their outrageous behavior has hindered their relationships, careers and lives. These women have issues with anger, trust and control, and claim they want to change. Will living together help them move forward and turn their lives around � or will chaos rule?
About Oxygen Media
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Inn Love."