or


[02/01/08 - 12:17 PM]
Quick Take for Thursday, January 31, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, January 31.

[via press release from ABC]

Quick Take for Thursday, January 31, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Dominates the Opening Night of the February Sweep, Winning the First Night of the Sweep for Just the Second Time in at Least the Past 16 Years

ABC Posts its Top Results on the Night Since Season Premiere Thursday in September

"Lost: Past, Present & Future" Series Re-Cap Special Leads by Wide Margins at 8pm

On its First Telecast in 8 Months and Moving to a New Night, ABC's "Lost" Returns As the Dominant No. 1 TV Program On Thursday in Total Viewers and Adults 18-49

In its Fourth Season Opener, "Lost" Produces its Top Numbers in Nearly 15 Months

The Debut of ABC's "Eli Stone" Wins the 10 O'clock Hour in Viewers and Young Adults, Generating the Net's Best Series Numbers in the Time Period in 4 Months

Thursday Night (8:00-11:00 p.m.)

ABC took full command of the opening night of the 2008 February Sweep, beating its nearest competition on the evening by 3.2 million viewers (13.6 million vs. 10.4 million � CBS) and by 66% in Adults 18-49 (5.3/14 vs. 3.2/8 - Fox). In fact, ABC ranked No. 1 in each half-hour of the evening among Adults 18-49, delivering the Top 3 TV shows of the night in the key sales demo with "Lost," "Lost: Past, Present & Future" and "Eli Stone," respectively.

� ABC drew its biggest audience and top Adult 18-49 rating on the night since season premiere Thursday in September (9/27/07). Among Men 18-49 (4.7/13) and Men 25-54 (5.3/13), ABC registered its highest-rated non-sports Thursday in 5 years � since 2/6/03.

� After taking first on the year-ago night, it was just the second time in at least the 16 years that ABC has won the opening night of a February Sweep � going back to the start of Nielsen's electronic data base in September 1991.

"Lost: Past, Present & Future" (8:00-9:00 p.m.)

ABC's special re-capping the series, "Lost: Past, Present & Future," ranked a definitive No. 1 from 8:00-9:00 p.m., topping second-place Fox's "Are You Smarter than a 5th Grader?" by 2.5 million viewers (13.1 million vs. 10.6 million) and by 58% in Adults 18-49 (4.9/13 vs. 3.1/8).

� The "Lost" special generated ABC's highest non-sports Men 18-34 rating (3.6/12) in the hour in 5 years, and driven by the strong men numbers, its top Adult 18-49 number since September '06 � since 2/6/03 and 9/28/06, respectively.

"Lost" (9:00-10:00 p.m.)

In its first original telecast in 8 months (since 5/23/07) on its new night, ABC's fourth season premiere of "Lost" jumped from its lead-in and gained audience from start to finish. Emerging as Thursday's No. 1 TV show in Total Viewers (16.1 million) and Adults 18-49 (6.7/16), "Lost" also dominated its new 9 o'clock time slot. In its time period, "Lost" outpaced its closest competitors by 4.2 million viewers (CBS' "C.S.I." = 11.9 million) and by 103% in Adults 18-49 (Fox's "Don't Forget the Lyrics" = 3.3/8). NBC's time period regular, "Celebrity Apprentice," was a distant fourth place in Total Viewers and tied for third in Adults 18-49 (6.9 million & 2.8/7).

� "Lost" marked the series' largest audience and top Adult 18-49 rating in nearly 15 months - since its "fall finale" on 11/8/06. In addition, "Lost" improved on its 2006-07 Live + Same Day TV Season averages (all originals) by 2.3 million viewers and by 14% in Adults 18-49 (13.8 million & 5.9/15). It should also be noted when looking at the numbers for the show, "Lost" was among the most recorded and played back TV shows last season, gaining 1.3 million viewers and 12% in Adults 18-49 on average from its Live + Same Day to its Live + 7 Day numbers.

� "Lost" generated ABC's highest ratings in the time period across each of the men demographics (M18-34/M18-49/M25-54) in nearly 1 year � since 2/22/07.

"Eli Stone" (10:00-11:00 p.m.)

In the final hour of the night, ABC's debut of "Eli Stone" ranked No. 1 in Total Viewers (11.6 million) and Adults 18-49 (4.2/11).

� "Eli Stone" produced ABC's top viewer and young adult numbers in the time period with regular programming in 4 months � since 9/27/07. The new series attracted ABC's best numbers in time slot across the men demos since May '07: M18-34 (2.9/9 � since 5/17/07), M18-49 (3.5/10 � since 5/3/07) and M25-54 (4.2/11 � since 5/3/07).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from 12% at the same point in 2006, up to 22% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 1/31/08.





  [february 2008]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)
· ARE YOU SMARTER THAN A FIFTH GRADER? (NICKELODEON)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DON'T FORGET THE LYRICS! (FOX)
· ELI STONE (ABC)
· LOST (ABC)





most recent ratings | view all posts
[01/07/26 - 12:32 PM]
Bowl Season on ESPN Networks Delivers Strongest Audience Since 2015-16
ABC delivered its largest non CFP bowl audience in 12 years, averaging 6.2 million viewers across six games.

[01/07/26 - 09:29 AM]
In 2025, Fans Power ESPN and "ESPN on ABC" to Its Most-Watched Year in Over a Decade
ESPN networks increased industry-leading sports share to 35 percent, up from 31 percent in 2024.

[01/06/26 - 03:18 PM]
FOX NFL Rings in Best Regular Season Since 2015
The regular season averaged 19.633 million viewers for the network.

[01/06/26 - 03:00 PM]
Record-Setting Season as "Sunday Night Football" on NBC and Peacock Averages 23.5 Million Viewers & Paces as Primetime's #1 Show for Unprecedented 15th Consecutive Year
"Sunday Night Football" averaged a Total Audience Delivery (TAD) of 23.5 million viewers for the 2025 season.

[01/06/26 - 12:01 PM]
Netflix Top 10: Week of December 29 - "Stranger Things 5" Concludes Right Side Up at No. 1 in This Week's Top 10
At No. 2 on the English TV list with 12.7 million views is the new Harlan Coben mystery series "Run Away," centered on a father desperate for clues about his missing daughter while a string of related murders heightens the urgency to find her.

[01/05/26 - 02:34 PM]
2025-26 College Football Playoff Quarterfinals on ESPN Score 19.3 Million Average Viewers; CFP Up YOY Through Two Rounds
The Rose Bowl (Indiana vs. Alabama) topped all coverage with 23.9 million viewers on average.

[01/05/26 - 09:49 AM]
Prime Video Delivers "Thursday Night Football's" Most-Watched Season Ever
The 2025 season averaged 15.33 million viewers throughout its 15-game campaign, marking a +16% increase over the 2024 season and the third-consecutive year of double-digit, year-over-year viewership growth.

[01/02/26 - 03:45 PM]
"Dick Clark's New Year's Rockin' Eve" Rises to Four Year High Reaching 30 Million Total Viewers at Midnight
The telecast averaged 18.8 million total viewers in the 11:30pm-12:30am hour alone.

[01/02/26 - 09:49 AM]
FOX NFL's Week 17 "America's Game of the Week" Comes Out on Top with 28.8 Million Viewers
The Eagles-Bills close finish marked FOX's second most-watched telecast of the regular season.

[12/31/25 - 12:46 PM]
NFL Christmas Gameday on Netflix Scores Again With the Lions-Vikings Becoming the Most-Streamed NFL Game in US History
Said coverage averaged 27.5 million viewers in the US, with US viewership peaking at over 30 million viewers.

[12/31/25 - 10:11 AM]
NFL on Prime's Christmas Night Showdown Between the Broncos and Chiefs Sets New Viewership Marks for "TNF"
The streamer's "Thursday Night Football" finale averaged 21.06 million viewers, peaking with 22.90 million.

[12/31/25 - 10:08 AM]
ESPN Delivered Largest Average NBA Christmas Audience Since 2018
The San Antonio Spurs vs. Oklahoma City Thunder game in the 2:30 p.m. window became ESPN's most-watched NBA Christmas game in the timeslot since 2017, averaging 6.7 million viewers.

[12/30/25 - 12:01 PM]
Netflix Top 10: Week of December 22 - "Stranger Things 5" Runs Up That Hill to No. 1 in This Week's Top 10
At No. 2 on the list was "Emily in Paris" Season 5 with 13.3 million views.

[12/30/25 - 08:00 AM]
Aced It! ESPN Scored Most-Watched 2025 NCAA Women's College Volleyball Season on Record
The entirety of the NCAA Women's Volleyball Tournament finished up 13% year over year, averaging 666,000 viewers across the 15 matches and featured the most-watched Regionals on record.

[12/24/25 - 10:01 AM]
Dec. 20 Holiday Episode Ranks as #1 "Saturday Night Live" Telecast of the Season
Hosted by Ariana Grande with musical guest Cher, the episode drew 5.4 million viewers.