HALLMARK CHANNEL RANKS #6 IN PRIME TIME WEEKLY RATINGS BOOSTED BY ORIGINAL MOVIE PREMIERE, "BRIDAL FEVER"
Hallmark Channel's winning strategy of producing family-friendly original movies is clearly working for the network. For the week of January 28-February 3, the channel placed #6 in Prime Time with a 1.4 household rating, over 1.1 million homes and 1.5 million viewers P2+. The network also ranked #10 among W25-54 rating with a 0.5.
Hallmark Channel was boosted by its latest original movie premiere, "Bridal Fever," starring Delta Burke. "Bridal Fever" premiered on Saturday, February 2 (9-11 p.m., ET/PT) with a 2.2 HH rating, 1.8 million homes and nearly 3.2 million unduplicated viewers P2+, making it the highest-rated ad-supported cable movie of the day and second-highest-rated ad-supported cable movie of the week. The original movie also boosted the network to rank second in Prime Time for the day.
Source: Nielsen Media Research, 1/28-2/3/08