or


[02/28/08 - 04:15 PM]
Gaining Steam, "Top Model" Struts to Second in Adults 18-34 and Women Demos
The CW spins the numbers for Wednesday, February 27.

[via press release from The CW]

GAINING STEAM, "TOP MODEL" STRUTS TO SECOND IN ADULTS 18-34 AND WOMEN DEMOS

TOP MODEL Builds on Last Week's Premiere With Week-to-Week Gains in Key Categories

GIRLICIOUS Posts Best Ratings To Date in Target Demos

Scoring Its Best Wednesday Since Dec., The CW Ranks Second on the Night in Key Categories

February 28, 2008 (Burbank, CA) - The CW's hit series AMERICA'S NEXT TOP MODEL ranked second in the hour among the target demos of adults 18-34 (2.6/7), women 18-34 (3.9/10), women 18-49 (2.8/7), persons 12-34 (2.4/7), females 12-34 (3.5/10), behind only American Idol, according to preliminary live plus same day Nielsen ratings for Wednesday, Feb. 27, 2008. TOP MODEL also remained highly competitive in adults 18-49 (2.0/5), trailing ABC and CBS by just a tenth of a rating point, and behind NBC by only two-tenths of a point.

TOP MODEL picked up steam last night, building over last week's premiere in adults 18-34 (4%), adults 18-49 (5%) and total viewers (3.9mil, up 1%).

The CW's new reality series GIRLICIOUS scored its best ratings to date (originals or encores) in adults 18-34 (1.3/4), women 18-34 (1.8/5), adults 18-49 (1.0/2), women 18-49 (1.4/3) and viewers (2.0mil). GIRLICIOUS posted week-to-week gains of 18% in adults 18-34, 25% in adults 18-49, 10% in viewers, 13% in women 18-34, 27% in women 18-49.

With its TOP MODEL lead-in, GIRLICIOUS ranked third in the hour among women 18-34 (1.8/5-tie), females 12-34 (1.7/5) and female teens (1.4/4).

Overall, The CW ranked second on Wednesday night in adults 18-34 (2.0/5-tie), women 18-34 (2.8/7), persons 12-34 (1.8/5-tie), and females 12-34 (2.6/7).

With TOP MODEL and GIRLICIOUS, The CW posted its best Wednesday since 12/12/07 with adults 18-34, adults 18-49 (1.5/4), women 18-49 (2.1/5) and viewers (2.9mil).

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

THE 100TH EPISODE OF "AMERICA'S NEXT TOP MODEL" STRUTS TO SECOND IN ADULTS 18-34 AND WOMEN DEMOS

TOP MODEL Builds on Last Week's Premiere With Week-to-Week Gains in Key Categories

GIRLICIOUS Posts Best Ratings To Date in Target Demos

Scoring Its Best Wednesday Since Dec., The CW Ranks Second on the Night in Key Categories

February 28, 2008 (Burbank, CA) - The 100th episode of CW's hit series AMERICA'S NEXT TOP MODEL ranked second in the hour among the target demos of adults 18-34 (2.6/7), women 18-34 (3.9/10), women 18-49 (2.8/7), men 18-34 (1.4/4), persons 12-34 (2.4/7), females 12-34 (3.5/10), behind only American Idol, according Live Plus Same Day Nielsen ratings for Wed., Feb. 27, 2008. TOP MODEL also remained highly competitive in adults 18-49 (2.0/5), tied with ABC and CBS, just behind NBC by only two-tenths of a point.

TOP MODEL picked up steam last night, building over last week's premiere in adults 18-34 (4%) and adults 18-49 (5%).

The CW's new reality series GIRLICIOUS scored its best ratings to date (originals or encores) in adults 18-34 (1.3/4), women 18-34 (1.8/5), adults 18-49 (1.0/2), women 18-49 (1.4/3) and viewers (2.0mil). GIRLICIOUS posted week-to-week gains of 18% in adults 18-34, 25% in adults 18-49, 6% in viewers, 13% in women 18-34, 27% in women 18-49.

With its TOP MODEL lead-in, GIRLICIOUS ranked third in the hour among women 18-34 (1.8/5-tie), females 12-34 (1.7/5) and female teens (1.4/4).

Overall, The CW ranked second on Wednesday night in adults 18-34 (2.0/5), women 18-34 (2.9/7), persons 12-34 (1.8/5-tie), and females 12-34 (2.6/7).

With TOP MODEL and GIRLICIOUS, The CW posted its best Wednesday since 12/12/07 with adults 18-34, adults 18-49 (1.5/4), women 18-34, women 18-49 (2.1/5) and viewers (2.9mil).





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· AMERICA'S NEXT TOP MODEL (CW)
· PUSSYCAT DOLLS PRESENT: GIRLICIOUS (CW)











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