[02/28/08 - 09:32 AM]
This Week's "The Bad Girls Club" Is Oxygen's Most-Watched Telecast Ever
Oxygen spins the numbers for Tuesday, February 26.

[via press release from Oxygen]



"The Bad Girls Club" Sets Second Consecutive Week of Network Records With Highest Ratings Ever For An Oxygen Telecast Across Key Demographics

New York, NY � February 28, 2008 � For the second consecutive week, Oxygen's "The Bad Girls Club" made network history with Tuesday's premiere episode ("Taken for a Ride"). The episode was the most-watched Oxygen telecast ever, delivering 1,166,000 total viewers (P2+). The airing also scored as the highest-rated and most-watched telecast ever for key demos W18-49 (603,000), W18-34 (451,000) and for P18-49 (853,000).

Additionally, the network was ranked seventh for the hour among all cable non-news networks for W18-49.

Compared to last week's episode, the February 26 premiere rose +28% among W18-49 (603,000 vs. 471,000), +45% among W18-34 (451,000 vs. 311,000) and +29% for P18-49 (853,000 vs. 659,000). On a total viewer basis P2+, the episode gained +3% (1,166,000 vs. 1,129,000).

Video streams also increased, rising +438% for the week leading up to the airing when compared to episode 12 of season one of "The Bad Girls Club" (401,024 vs. 74,472). Since season two launched, the show site has generated 6,965,586 page views.

From Bunim-Murray, the groundbreaking producers of "The Real World," "The Bad Girls Club" brings seven self-proclaimed "bad girls" together in a beautiful Los Angeles mansion. The cast, who range in age from 21 to 26, recognize that their outrageous behavior has hindered their relationships, careers and lives. These women have issues with anger, trust and control, and claim they want to change. Will living together help them move forward and turn their lives around � or will chaos rule?

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Inn Love."

  [february 2008]  


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