[03/04/08 - 02:27 PM]
Quick Take for Monday, March 3, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Monday, March 3.

[via press release from ABC]

Quick Take for Monday, March 3, 2008 (Fast Affiliate Live + Same Day Ratings)

For the Second Straight Week, ABC is No. 1 on Monday in Viewers and Adults 18-49

Dominating Competition Including NBC's Reality Block and Fox's "Terminator" Season Finale, ABC News' "20/20: The Royal Family" is Monday's No. 1 TV Show

"20/20" Delivers the Newsmagazine's Largest Audience in More Than 5 Years

"October Road" Grows from its Most Recent Telecast in Viewers and Young Adults, Drawing its Biggest Audience Since its Season Premiere on the Night in November

Monday Night (8:00-11:00 p.m.)

For the second week in a row, ABC qualified as the No. 1 network on Monday night in Total Viewers (11.2 million) and Adults 18-49 (3.1/8-tie).

"20/20: The Royal Family" (8:00-10:00 p.m.)

ABC News' "20/20: The Royal Family" dominated its 2-hour time period, beating its nearest competition by 5.2 million viewers (14.2 million vs. 9.0 million � NBC's "My Dad is Better than Your Dad"/"Deal Or No Deal") and by 19% among Adults 18-49 (3.7/9 vs. 3.1/8 � Fox's season finale of "Terminator: Sarah Connor Chronicles"). On both counts, ABC delivered its strongest numbers in the time slot since November � since 11/26/07, the night of the fall finale for "Dancing with the Stars." Anchored by Barbara Walters, the ABC News program offered a never-before-seen glimpse at the most famous royalty in the world � the royal family of Great Britain.

� "20/20: The Royal Family" stood as Monday's No. 1 TV program in Total Viewers (14.2 million), Adults 18-49 (3.7/9) and Adults 25-54 (4.6/10).

� "20/20" attracted the ABC newsmagazine's biggest audience in more than 5 years � since 2/6/03, the night of the Michael Jackson interview.

"October Road" (10:00-11:00 p.m.)

ABC's "October Road" was up from its most recent telecast two weeks ago (2/18/08) by 1.0 million viewers (5.3 million vs. 4.4 million) and by 19% in Adults 18-49 (1.9/5 vs. 1.6/4). In fact, "October Road" drew the series' biggest audience since its season premiere on the night in November � since 11/26/07.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from 13% at the same point in 2006, up to 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/3/08.

  [march 2008]  

· 20/20 (ABC)

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