or


[03/07/08 - 01:55 PM]
Quick Take for Thursday, March 6, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Thursday, March 6.

[via press release from ABC]

Quick Take for Thursday, March 6, 2008 (Fast Affiliate Live + Same Day Ratings)

Opposite Fox with its Special Thursday "Idol," ABC is Up From the Prior Week and Earns Second Across All Key Adults

Winning Thursday's 9pm Hour for the 6th Straight Week in Adults 18-49, "Lost" Dominates Fox's "Idol"-Fueled "New Amsterdam" in Viewers and Young Adults

ABC's "Lost" Grows Week to Week Across All Key Women Demographics

ABC's Freshman "Eli Stone" is No. 1 in the 10pm Hour in Adults 18-49 and Key Men

Thursday Night (8:00-11:00 p.m.)

Opposite Fox with a special Thursday edition of "Idol," ABC's earned second place on the night across all key adult demos: AD18-34 (2.8/8), AD18-49 (3.3/8) and AD25-54 (3.9/8). The Net was up week to week in both viewers and young adults.

"Lost" (9:00-10:00 p.m.)

Jumping from its lead-in by 7.4 million viewers and by 200% in Adults 18-49 (replay of the previous week's episode = 5.5 million & 1.8/5), ABC's "Lost" dominated Thursday's 9 o'clock hour and once again qualified as TV's No. 1 scripted show of the night in viewers and all key adults. During the hour, "Lost" defeated an "American Idol"-boosted "New Amsterdam," beating the competing Fox drama by an impressive 2.3 million viewers (12.9 million vs. 10.6 million) and by 50% in Adults 18-49 (5.4/13 vs. 3.6/9). In fact "Lost" won its time period for the sixth straight week in the key Adult 18-49 sales demographic.

� Retaining all of its Viewer and Adult 18-49 audience week to week, "Lost" increased its delivery from the prior week across each of the key women demographics: W18-34 (5.4/14 vs. 5.2/13), W18-49 (5.9/13 vs. 5.7/13) and W25-54 (6.8/14 vs. 6.6/14).

"Eli Stone" (10:00-11:00 p.m.)

ABC's freshman "Eli Stone" ranked No. 1 during in the 10 o'clock hour in Adults 18-49 (2.6/7) and in the key men demos: M18-34 (1.7/5), M18-49 (2.1/6) and M25-54 (2.7/7). In addition, the ABC freshman series continued to outdraw its freshman drama competition in the hour, topping NBC's "Lipstick Jungle" by 1.6 million viewers (7.5 million vs. 5.9 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has nearly doubled from 13% at the same point in 2006, up to 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/6/08.





  [march 2008]  
S
M
T
W
T
F
S
      


· AMERICAN IDOL (FOX)
· ELI STONE (ABC)
· LIPSTICK JUNGLE (NBC)
· LOST (ABC)
· NEW AMSTERDAM (FOX)





most recent ratings | view all posts
[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.

[12/08/16 - 10:07 AM]
"Criminal Minds" Tops "Empire" in Viewers for the First Time
CBS spins the numbers for Wednesday, December 7.

[12/08/16 - 09:24 AM]
Wednesday's Broadcast Ratings: "Hairspray Live!" Sparks NBC to Victory
The Peacock leads the evening among total viewers and adults 18-49.

[12/08/16 - 06:18 AM]
"Hairspray Live!" Delivers NBC's Best In-Season Wednesday Average in Four Years, Excluding Olympics, in 18-49
NBC spins the numbers for Wednesday, December 7.

[12/07/16 - 09:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Demo Race with "This Is Us"
The Peacock's new drama paves the way for an adults 18-49 victory.

[12/07/16 - 08:04 AM]
"VH1 Divas Holiday: Unsilent Night" Scores Nearly Two Million Total Viewers
VH1 spins the numbers for Monday, December 5.

[12/06/16 - 03:13 PM]
#DCWeek Gives The CW Its Most Watched Week in Six Years
The CW spins the numbers for the week of November 28-December 4.

[12/06/16 - 01:04 PM]
FOX Sports Scores with College Football Conference Championship Weekend
FOX Sports spins the numbers for the week of November 28-December 4.

[12/06/16 - 10:55 AM]
Hallmark Channel's "Countdown to Christmas" Leads Cable Ratings for Sixth Consecutive Weekend
The Hallmark Channel spins the numbers for the week of November 28-December 4.

[12/06/16 - 09:17 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
CBS takes a close second among adults 18-49, powered by "The Victoria's Secret Fashion Show."

[12/06/16 - 08:42 AM]
Investigation Discovery Earns Strong Double Digit Growth in November
Investigation Discovery further spins the numbers for the month of November.

[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
NBC further spins the numbers for Tuesday, November 29 and Wednesday, November 30.

[12/05/16 - 03:28 PM]
OWN's "Queen Sugar" Season Finale Ranks as #1 Cable Telecast for Women Wednesday Night Delivering 2.76 Million Total Viewers
OWN further spins the numbers for the series to date.

[12/05/16 - 12:22 PM]
Season Finale of Freeform's "Ben & Lauren: Happily Ever After?" Soars to 5-Week Highs Across Key Target Demographics
Freeform further spins the numbers for the series to date.

[12/05/16 - 09:18 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Posts Another NBC Win
The Peacock easily tops the night in adults 18-49 and total viewers.