"THE PRICE IS RIGHT" WINS ITS TIME PERIOD IN VIEWERS AND KEY DEMOS FOR THE THIRD CONSECUTIVE WEEK

Primetime "Price" Hits Season Highs in Viewers, Adults 25-54 and Matches Its Best Adult 18-49 Rating

THE PRICE IS RIGHT won its Friday time period in viewers and key demographics for the third consecutive week, hitting season highs in viewers, adults 25-54 and matching its best adult 18-49 rating, according to Nielsen live plus same day ratings for the week ending March 9, week 24 of the 2007-2008 television season.

For the week in viewers: CBS (8.09m), FOX (12.12m), NBC (7.54m) and ABC (7.32m). Season-to-date, CBS is second in viewers (10.65m), behind FOX (11.50m) and ahead of ABC (9.36m) and NBC (8.58m).

For the week in households: CBS (5.3/09), FOX (7.1/11), NBC (5.0/08) and ABC (4.8/08). Season-to-date, CBS and FOX are tied for first (6.8/11, each), +13% ahead of ABC (6.0/10) and +26% ahead of NBC (5.4/09).

For the week in key demographics, CBS was tied for second in adults 25-54 (2.9/07, with NBC) and averaged a 2.2/06 in adults 18-49. Season-to-date, CBS is second in adults 25-54 (3.8/09) and averaging 3.0/08 in adults 18-49.

CBS's Weekly Highlights:

? THE PRICE IS RIGHT PRIMETIME was first in households (6.4/11), viewers (10.30m), adults 25-54 (3.2/09) and adults 18-49 (2.5/08). THE PRICE IS RIGHT posted season highs in households, viewers, adults 25-54 and matched its best delivery in adults 18-49.

? WITHOUT A TRACE (R) was first in households (6.5/11), viewers (9.57m), adults 25-54 (3.2/08) and tied for first in adults 18-49 (2.4/04, with ABC) - against all first-run programming on NBC and ABC.

? 48 HOURS MYSTERY (9:00-11:00PM) was first in households (4.9/09), viewers (7.27m), adults 25-54 (2.6/07) and adults 18-49 (2.0/06).

? 60 MINUTES was first in households (7.8/14), viewers (11.74m) and adults 25-54 (2.7/08).

CBS top programs of the week: #8 SURVIVOR: MICRONESIA (an average of 12.64m viewers), #11 60 MINUTES (11.74m), #13 THE PRICE IS RIGHT PRIMETIME (10.30m), #14 NCIS (R) (10.22m), #16 TWO AND A HALF MEN (R) (9.96m), #17 CSI: CRIME SCENE INVESTIGATION (R) (9.71m), #19 WITHOUT A TRACE (R) (9.57m), #20 CSI: MIAMI (R) (9.36m), #23 CRIMINAL MINDS (R) (9.03m) and #30 CSI: NY (R) (8.50m).