or


[03/27/08 - 04:53 PM]
Oxygen Celebrates Its Most Successful Quarter Ever
Oxygen spins the numbers for the quarter to date.

[via press release from Oxygen]

Oxygen Celebrates Its Most Successful Quarter Ever

NETWORK MARKS MAJOR MILESTONES WITH ITS MOST WATCHED TELECAST, MOST WATCHED ORIGINAL MOVIE AND MOST WATCHED ACQUIRED MOVIE EVER

Oxygen.com Sees a 213% Increase

New York � March 27, 2008 � Oxygen, the fastest growing cable network in 2007, begins 2008 by celebrating its most successful quarter ever in both primetime and total day for total viewers, W18-49, W18-34 and P18-49. In addition, three of Oxygen's telecasts broke records this quarter � and four topped the one million viewers mark. This marks the first full quarter in which Oxygen is under the leadership of Lauren Zalaznick and has been owned and operated by NBC Universal.

In primetime for first quarter, Oxygen averaged a 0.4 HH coverage rating (up 33% from 1Q07) with 355,000 total viewers 2+ (up 23%), 137,000 W18-49 viewers (up 29%) and 195,000 P18-49 viewers (up 30%). This quarter marks the 11th consecutive quarter of year-to-year growth in primetime among W18-49 and P18-49 for Oxygen.

For total day in first quarter, Oxygen averaged a 0.2 HH coverage rating. 1Q08 also yielded the network's best ever results on a total day basis among among total viewers (214,000 up 14%), W18-49, (88,000 up 16%) and P18-49 (125,000 up 17%). On a total day basis, Oxygen marks its 16th consecutive quarter of year-to-year growth among W18-49, P18-49 and total viewers.

Oxygen's digital properties are also celebrating their best quarter. Oxygen.com posted over 16.5 million page views this quarter. That is an increase of +174% compared to last quarter and an increase of +213% over 1Q2007.

Oxygen also enjoyed its best March ever. In prime, Oxygen scored a 0.4 HH coverage rating (up 33% from March 2007). The network averaged 368,000 total viewers (up 26%) and 202,000 P18-49 viewers (up 27%). For W18-49, the network averaged 143,000 viewers (up 27% from March 2007), tying the network record set last month for the most watched month ever among the demo.

The success was fueled by three of Oxygen's original series, "The Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Snapped" which all saw their most successful seasons ever. Averaging 731,000 total viewers, "The Bad Girls Club" season two is up 15% from the show's previous season. "The Janice Dickinson Modeling Agency's" third season averaged 459,000 total viewers, a gain of 4% over the previous season. And Oxygen's true crime series "Snapped" continues to pull in viewers, averaging 559,000 total viewers, up 4% from the prior season average.

Oxygen marked a major milestone this quarter with its most-watched telecast ever with the February 26 episode of "The Bad Girls Club" (Taken for a Ride) delivering 1,166,000 total viewers. Another episode of "The Bad Girls Club" (February 19, Sucker Punched) garnered 1,129,000 total viewers.

The network also celebrated another ratings high point with its most watched original movie to date, "Husband for Hire" with 1,114,000 total viewers. Additionally, the network saw its most watched acquired movie to date, "Pride and Prejudice" with 1,032,000 Total Viewers.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Inn Love."





  [march 2008]  
S
M
T
W
T
F
S
      


· BAD GIRLS CLUB, THE (OXYGEN)
· HUSBAND FOR HIRE (OXYGEN)
· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· SNAPPED (OXYGEN)









most recent ratings | view all posts
[07/07/15 - 01:07 PM]
Bravo Media's Emmy-Nominated "Million Dollar Listing New York" Earns Highest-Rated Season in Franchise History Among P18-49
Bravo further spins the numbers for Wednesday, July 1.

[07/07/15 - 12:48 PM]
HBO Series Hit Record Highs, While Summer Shows Off to Strong Start
HBO spins the numbers for the year to date.

[07/07/15 - 12:36 PM]
Destination America Scores Best Quarter Ever in Network History
Destination America spins the numbers for the second quarter of 2015.

[07/07/15 - 10:19 AM]
TV One Posts Best Second Quarter in Network History Delivering 51% and 47% Increases in Key Demos in Primetime
TV One spins the numbers for the second quarter of 2015.

[07/07/15 - 08:44 AM]
Monday's Broadcast Ratings: "The Bachelorette" Sparks Victory for ABC
The Alphabet wins the night in both total viewers and adults 18-49.

[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.

[07/06/15 - 12:45 PM]
MTV's "Scream" Premiere Draws Six Million Total Viewers, Leaps +45% in L+3 Ratings
MTV further spins the numbers for Tuesday, June 30.

[07/06/15 - 10:56 AM]
USA Network's Award-Winning Series "Mr. Robot" Jumps 36% in P18-49 for Week Two
USA further spins the numbers for Wednesday, July 1.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.

[07/05/15 - 09:12 AM]
"Macy's 4th of July" Special Generates the Highest Saturday Average for Any Big 4 Net, Excluding Sports, Since February
NBC spins the numbers for Saturday, July 4.

[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
The Peacock leads the night in both total viewers and adults 18-49.

[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.