TV LAND'S "HIGH SCHOOL REUNION" SCORES STRONGEST RATINGS TO DATE
Wednesday's Installment Delivers Series' Largest A25-54 and A40-54 Audience to Date
New York, New York � March 27, 2008 � TV Land's original reality series, "High School Reunion," averaged 797,000 total viewers for last night's 10 p.m. telecast, making it the most-watched episode of the series to date, according to Nielsen Media Research. The telecast also gave TV Land double digit gains across the network's target demo, Adults 25-54, and among the network's core audience, Adults 40-54. "High School Reunion" is executive produced by Mike Fleiss and Lisa Levenson ("The Bachelor"), which reunites classmates from all walks and stages of life who have some issues to address and resolve since their high school days. The series gives viewers a front row seat to the emotional and compelling rollercoaster ride throughout its run.
Last night's shocking and dramatic episode, in which Mike and Steve finally confront each other about Steve's affair with Mike's ex-wife Lana, posted a 0.5/513,000 among A25-54, up +29% in rating from last week's episode and +28% in delivery. Among the network's core A40-54 audience, the episode earned a 0.6/330,000 a rise of +20% in rating and +20% in delivery over last week. It also scored double digit gains in total viewers (797,000) with a +12% increase over last week.
Season one of "High School Reunion" has been averaging 753,000 total viewers with a median age of 47. Among A25-54, it has been posting a 0.4/448,000 and among A40-54 a 0.5/286,000.
"High School Reunion' has clearly struck a chord with people in their 40s and 50s -- our sweet spot -- and continues to deliver a loyal audience who tune in every week for more drama and surprises," states Larry W. Jones, president, TV Land. "The steady growth of this series is a testament to the quality of the show."
"High School Reunion" and related content comprised five of the top ten pages on TVLand.com yesterday, the day of the episode's premiere. The number one page on TVLand.com was the series' Episode 4 photo album. The "High School Reunion" microsite has witnessed solid increases in week-to-week traffic. Since the March 19th episode aired, page views were up +11%, daily unique visitors were up almost +8.5%, the "High School Reunion" Full Episode section of the site increased +35% and registrants to the user generated content section of the "High School Reunion microsite" have jumped 100%. Additionally, TVLand.com page views increased 36% today over yesterday.
About TV Land:
TV Land continues to build the ultimate entertainment brand on all platforms for consumers in their 40s and 50s. Armed with a slate of original programming, newly acquired classic and contemporary TV, hit movies and its redesigned website -- TVLand.com -- the network is uniquely positioned to superserve the first generation of Americans who grew up alongside television. The network's program mix features original programming, popular dramas, sitcoms and westerns in a fun-filled, pop culture environment featuring a roster of popular shows including "All in the Family," "M*A*S*H,"
"The Andy Griffith Show" and "Just Shoot Me," which joined TV Land in January, 2008. In the coming months, the network will roll out a slate of new original series' such as "She's Got The Look," "Family Foreman" and "The Big 4-0" as well as more episodes of the hit show "High School Reunion." TVLand.com, the network's Emmy Award-winning website, is devoted to all aspects of entertainment including TV, music and movies and features full-length episodes, a movie trailer database and over a dozen radio stations. TV Land is now seen in over 90 million U.S. homes.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 140 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.