[04/01/08 - 11:20 AM]
CBS Wins Monday in Adults 18-49 and Adults 25-54 for the Second Consecutive Week
CBS spins the numbers for Monday, March 31.

[via press release from CBS]


The Season Finale of "The New Adventures of Old Christine" Posts Season Highs in Viewers and Key Demographics

"Two and a Half Men" Is Monday's Number One Program in Adults 18-49

"CSI: Miami" Retains 98% of Last Week's First-Run Return Delivery in Adults 18-49 and 97% in Viewers

CBS placed first on Monday in adults 18-49 and adults 25-54 for the second consecutive week as THE NEW ADVENTURES OF OLD CHRISTINE won its time period in all key measures with season high ratings and TWO AND A HALF MEN was the night's Number One program in adults 18-49, according to preliminary live plus same day ratings for March 31.

BIG BANG THEORY finished second in households (5.5/09), viewers (8.68m), adults 25-54 (3.8/10) and adults 18-49 (3.1/09). Compared to last week's broadcast, BIG BANG THEORY was up +6% in households (from 5.2/08) and added +150,000 viewers (from 8.53m, +2%).

HOW I MET YOUR MOTHER was second in households (5.9/09), viewers (9.67m), adults 25-54 (4.6/11) and adults 18-49 (4.0/11). This was the second largest audience of the season, trailing only last week's episode which featured a guest appearance by Britney Spears.

At 9:00 PM, TWO AND A HALF MEN was second in households (8.8/13), viewers (14.43m), adults 25-54 (6.6/15) and adults 18-49 (5.3/13, -0.1 behind ABC). Compared to last week, TWO AND A HALF MEN was up +2% in both households (from 8.6/13) and adults 18-49 (from 5.2/13), even in adults 25-54 while adding +190,000 viewers (from 14.24m, +1%). TWO AND A HALF MEN is the night's Number One program in adults18-49.

The season finale of THE NEW ADVENTURES OF OLD CHRISTINE was first in households (8.0/12), adults 25-54 (5.6/13), adults 18-49 (4.4/11) and a close second in viewers (12.41m, -0.02m behind NBC). THE NEW ADVENTURES OF OLD CHRISTINE was up +29% in households (from 6.2/09), +17% in adults 25-54 (from 4.8/11), +16% in adults 18-49 (from 3.8/09) and added +2.64m viewers (from 9.77m, +27%) compared to last week.

THE NEW ADVENTURES OF OLD CHRISTINE posted season highs in households, viewers, adults 25-54 and adults 18-49.

At 10:00 PM, CSI: MIAMI was first in households (10.0/16), viewers (15.53m), adults 25-54 (6.0/14) and adults 18-49 (4.8/12). Compared to the program's first-run return last week, CSI: MIAMI was retained 98% of its adults 18-49 delivery, 97% of its households and viewers deliveries and 95% of its adults 25-54 performance.

For the night, CBS was first in adults 25-54 (5.4/13), adults 18-49 (4.4/11) - both for the second consecutive week - and second in households (8.0/12) and viewers (12.71m).

Updated ratings will be available this afternoon.

  [april 2008]  


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