Quick Take for Monday, April 7, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC Takes Second to CBS' Men's NCAA Basketball Championship in Viewers And Young Adults, and Ranks No. 1 on Monday Across the Women Demos
Monday's Most-Watched Television Show for the 4th Straight Week,
"DWTS" Wins Each of its Half-Hours in Viewers and Young Adults
In its Return, ABC's "Samantha Who?" is Up Sharply from its Most Recent Airing, Taking Second to Basketball in Adults 18-49 and Ranking No. 1 in Key Women Demos
Monday Night (8:00-11:00 p.m.)
In Total Viewers (14.0 million) and Adults 18-49 (3.9/10), ABC earned second place on Monday to CBS with its coverage of the 2008 NCAA Basketball Men's Championship game. ABC beat its nearest non-sports competition on evening by 5.5 million viewers and by 56% in Adults 18-49 (NBC = 8.5 million and 2.5/7). The Network ranked No. 1 on the evening for the fourth straight week across each of the key women demos: W18-34 (4.0/11), W18-49 (5.6/14) and W25-54 (7.0/16).
"Dancing with the Stars" (8:00-9:30 p.m.)
Winning its time period and leading each of its half-hours in viewers and young adults, ABC's "Dancing with the Stars" stood as Monday's most-watched show (19.5 million) for the fourth week in a row. In addition, "DWTS" was the night's top non-sports program among Adults 18-49 (4.8/13).
"Samantha Who?" (9:30-10:00 p.m.)
In its return, ABC's "Samantha Who?" took second place to CBS' college basketball championship coverage in Adults 18-49 (3.5/8), while ranking No. 1 with Women 18-49 (5.2/12) and Women 25-54 (6.2/13). Behind only "DWTS," the freshman ABC comedy stood as the No. 2 TV show on Monday among Women 18-49 and Women 25-54.
� "Samantha Who?" was up from its most recent original telecast (12/10/07) by 4.3 million viewers (11.0 million vs. 6.7 million) and by 25% in Adults 18-49 (3.5/8 vs. 2.8/7).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 14% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/7/08.