The Force is With Spike TV!
Network Scores Record Ratings For Star Wars(TM) Saga
NEW YORK, April 8, 2008 -- Spike TV's telecast of the
ad-supported cable television premiere of Star Wars: Episode III Revenge of
the Sith on Sunday, April 6 (8:00-11:00pm ET/PT), was the highest rated
movie in network history and the highest-rated movie of the year on
ad-supported cable in the key demographics of Men 18-49 and Persons 18-49.
The final installment in the epic adventure saga from director and creator
George Lucas drew 4.2 million viewers with a 3.0 household rating
(2,859,000 homes), 2.7 in M18-49 (1,493,000), 2.4 in M18-34 (671,000), and
a 2.1 in P18-49 (2,388,000).
Spike's presentation of the Star Wars Saga throughout the weekend hit
stellar numbers for the network. Star Wars: Episode I The Phantom Menace
drew 2.8 million viewers and a 2.0 rating on Friday, April 4 (8:00-11:00pm
ET/PT); and Star Wars: Episode II Attack of the Clones on Saturday, April 5
(8:00-11:00pm ET/PT), drew 2.4 household rating and 3.3 million viewers.
"The Star Wars Saga is a major cultural influence and, as the ratings
show, one that truly resonates with our Spike viewers," said Kevin Kay,
president, Spike TV. "Throughout the entire weekend, guys came and found
the power of the Force with Spike, as we presented the films in a way no
other network could."
Spike TV also was successful in drawing viewers away from TNT's
telecast of The Lord of the Rings trilogy, which aired head-to-head
Friday-Sunday nights. The three Star Wars films on Spike averaged 3,462,000
total viewers compared to 2,698,000 for Lord of the Rings on TNT. Spike TV
was #1 in cable for total viewers, M18-34 (485,000), M18-49 (1,132,000),
and P18-49 (1,792,000) for primetime April 4-6 with the Star Wars
telecasts. In fact, the network only trailed CBS (NCAA Final Four) in all
of television during the weekend in drawing M18-49 and M18-34.
Spike TV is available in 96.1 million homes and is a division of MTV
Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the
world's leading creators of programming and content across all media
platforms. Spike TV's Internet address is http://www.spike.com.
Lucasfilm, the Lucasfilm logo, STAR WARS and its film titles, "the
Force" and related properties are trademarks and/or copyrights, in the
United States and other countries, of Lucasfilm Ltd. and/or its affiliates.
TM & (c) Lucasfilm Ltd. All rights reserved. All other trademarks, trade
names and titles are properties of their respective owners.