[04/09/08 - 11:41 AM]
Quick Take for Tuesday, April 8, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Tuesday, April 8.

[via press release from ABC]

Quick Take for Tuesday, April 8, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC is Tuesday's Second-Most-Watched Net to Fox, Besting Third-Place NBC by 1.9 Million Viewers and Fourth-Place CBS by 2.5 Million Viewers

Surging from its Lead-in, ABC's "DWTS Results" is the Top Draw in the 9pm Hour, Leading Second-Place Fox's "Idol"-Boosted "Hell's Kitchen" by 4.8 Million Viewers

For the Third Straight Week, "DWTS" is Tuesday's No. 2 Show to "Idol" in Viewers

In its Return, "Boston Legal" is the Most-Watched Show in the 10 O'clock Hour And Tops its Most Recent Airing by Wide Margins with its Best Results in 5 Months

Tuesday Night (8:00-11:00 p.m.)

ABC qualified as the second-most-watched network (10.8 million) on Tuesday to an "Idol"-led Fox, topping third-place NBC by 1.9 million viewers (8.9 million) and fourth-place CBS by 2.5 million viewers (8.3 million).

"Dancing with the Stars Results" (9:00-10:00 p.m.)

Surging from its lead-in ("Just for Laughs" = 5.6 million and 1.5/4) by 10.9 million viewers and by 133% in Adults 18-49, ABC's "Dancing with the Stars Results" (16.5 million and 3.5/9) outdrew Fox's "Idol"-boosted "Hell's Kitchen" (11.7 million) to win its 9 o'clock time period by 4.8 million viewers. Television and Radio personality Adam Carolla was the fourth celebrity to be eliminated from ABC dance contest this season.

� The ABC dance competition stood as Tuesday's No. 2 TV show for the third straight week, trailing only "Idol" and outdelivering the No. 3 show of the night, CBS' original "NCIS," by 2.6 million viewers (13.9 million from 8:00-9:00 p.m.).

"Boston Legal" (10:00-11:00 p.m.)

In its return to the time period on its first telecast nearly 2 months, ABC's "Boston Legal" came back as the most-watched show (10.2 million) in Tuesday's 10 o'clock hour. The ABC legal-drama topped its original competition in the time period, CBS' third-place series debut of "Secret Talents of the Stars," by 5.6 million viewers (10.2 million vs. 4.6 million) and by 60% in Adults 18-49 (2.4/7 vs. 1.5/4). "Boston Legal" also ranked No. 1 in its time slot among Men 25-54 (2.7/7).

� "Boston Legal" was up from its most recent airing in mid-February by 2.8 million viewers and by 33% in Adults 18-49 (7.4 million and 1.8/5 on 2/19/08), posting the series' strongest performance in 5 months on both counts � since 11/13/07.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 14% at the same point in 2006, up to more than 23% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/8/08.

  [april 2008]  


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