Driven by Rich Music Programming, MTV Networks' MTV.com, VH1.com and CMT.com See Surge in Unique Visitors, While Yahoo! Music and MySpace Music See Significant Declines from Q1'07 to Q1'08
MTVN Music Group Now #1 for Total Time Spent In Latest comScore's Media
NEW YORK, April 14 -- Fueled by rich music programming for
nearly every genre, MTV Networks Music Group saw unique visitors to its
MTV.com (http://www.mtv.com), VH1.com (http://www.vh1.com), CMT.com
(http://www.cmt.com) and portfolio of music destinations surge in the first
three months of 2008, while other sites - including Yahoo! Music and
MySpace Music - stumbled, according to newly released figures from comScore
Media Metrics. In addition, MTVN's Music Group now ranks #1 for total time
spent by visitors to any music destination on the Web.
The MTVN Music Group saw average monthly unique visitors for Q1 2008
jump 18.7 percent over Q1 2007, while average monthly uniques for Yahoo!
Music and MySpace Music fell 11.7 percent and 8 percent, respectively, for
the same time period.
Driving MTVN Music Group's strong performances were the MTV.com,
VH1.com and CMT.com music brands. From March '07 to March '08, unique
visitors jumped 30 percent at MTV.com, 32 percent at VH1.com and 5.5
percent at CMT.com, according to the independent comScore data.
The March '08 numbers represent the second-best performance of the MTVN
Music Group, behind September 2007, which set records around the MTV Video
MTVN Music Group is now the third most-trafficked music destination on
the Web, according to comScore, ahead of ArtistDirect (#4) and MySpace
Music (now #5).
#1 in Total Time Spent:
In addition to seeing a surge of new unique visitors, MTVN's Music
Group also finished Q1 2008 as the #1 destination in terms of total time
spent - a key measure of audience engagement.
Visitors spent more than 315 million minutes on MTVN's music sites in
March - more than any other music destination on the Web and three times
the total minutes spent on MySpace Music and nearly 32 percent more than
Yahoo! Music. (The MTVN Music Group also ranked #1 for time spent in
Rich Music Programming Fuels Growth:
Among the major music drivers for Q1 2008 were:
-- The exclusive premiere on Viacom properties MTV, VH1 and BET of Mariah
Carey's "Touch My Body," the first single from her much-anticipated new
album, E=MC2. The model proved so successful that the MTV, VH1 and BET
brands jointly premiered Usher's new single, "Love In This Club"
earlier this month.
-- The exclusive MTV music video premieres of Danity Kane's "Damaged" and
Day26's "Got Me Going," along with exclusive audio streams of the
groups' new albums a week before their retail availability. Both
projects from the winners of the wildly popular "Making the Band"
series debuted at #1 on the Billboard Hot 200 chart, reinforcing MTV's
ability to mint new artists.
-- VH1.com video premieres, exclusive online performances and advance
album streams of VH1 "You Oughta Know" artists Sara Bareilles, Leona
Lewis and Ingrid Michaelson, as well as full-length online episodes of
"VH1 Storytellers: Snoop Dogg," "VH1 Storytellers: Mary J. Blige" and
VH1 Soul's "SoulStage: Erykah Badu."
-- CMT video premieres, including Carrie Underwood's "All American Girl,"
Taylor Swift's "Picture to Burn" and "I'm Only Me When I'm With You,"
Sugarland's "Life In A Northern Town," and Trace Adkins' "You're Gonna
Miss This," along with massive viewer interest in the weeks leading up
to the annual CMT Music Awards show, which airs live from Nashville at
8 p.m. ET/ 7 p.m. CT on Monday, April 14.
MTVN Music Group's constellation of sites include: MTV.com, MTV2.com,
mtvU.com, VH1.com, VH1Classic.com, CMT.com and RockBand.com, among others.
Editor's Notes: Based on comScore Media Metrix data, January 2007
through March 2008. BET.com traffic is not part of the MTV Networks' Music
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 150 channels worldwide, owns and
operates the following television programming services - MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
300 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.