Quick Take for Monday, April 14, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC Stands as Monday's Most-Watched Net and Wins the Night
Across the Key Women Demographics for the 5th Week in a Row
"Dancing with the Stars" Continues to Win its Slot in Viewers and Adults 18-49, Qualifying as the Night's Most-Watched TV Show for the 5th Consecutive Week
ABC's "Samantha Who?" is No. 1 in the Time Period Across the Key Women Demos
"The Bachelor" Posts its Top Adult 18-34 and Women 18-34 Numbers in 4 Weeks
Monday Night (8:00-11:00 p.m.)
For the third time in four weeks, ABC stood as Monday's most-watched TV network, outdrawing second-place CBS during prime by 2.3 million viewers (12.5 million vs. 10.2 million). The Net also delivered the No. 1 position on the evening in Adults 18-34 (2.5/7) and took a solid second in Adults 18-49 (3.4/9). For the fifth Monday in a row, ABC qualified as the No. 1 network across each of the key women demographics: W18-34 (3.9/10), W18-49 (5.1/12) and W25-54 (6.4/14).
"Dancing with the Stars" (8:00-9:30 p.m.)
Winning its time period in Total Viewers (17.0 million) and Adults 18-49 (4.0/11), ABC's "Dancing with the Stars" stood as Monday's most-watched show for the fifth straight week � topping the No. 2 show on the evening by 3.2 million viewers (CBS' "Two and a Half Men" = 13.8 million).
"Samantha Who?" (9:30-10:00 p.m.)
ABC's "Samantha Who?" won its time period across each of the key women demographics: W18-34 (3.6/9), W18-49 (4.6/10) and W25-54 (5.7/12).
"The Bachelor: London Calling" (10:00-11:00 p.m.)
ABC's "The Bachelor" was the top-rated broadcast in its hour among Adults 18-34 (2.4/7) and Women 18-34 (3.9/10), with its highest ratings on both counts since its season premiere 4 weeks ago (3/17/08).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 15% at the same point in 2006, up to nearly 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/14/08.