or


[04/17/08 - 04:13 PM]
The "2008 CMT Music Awards" Scores with Viewers and Shatters Traffic Records on CMT.com
CMT spins the numbers for Monday, April 14.

[via press release from CMT]

THE "2008 CMT MUSIC AWARDS" SCORES WITH VIEWERS AND SHATTERS TRAFFIC RECORDS ON CMT.COM

Premiere and Repeat Telecast Reach 9.1 Million Viewers

CMT.com Records Outstanding 26 Million Page Views Following the Awards

NASHVILLE � April 17, 2008 � More than 9.1 million viewers* tuned in for the premiere and repeat telecasts of the 2008 CMT MUSIC AWARDS, which premiered live Monday, April 14 from 8:00-10:30 p.m., ET on CMT and is country music's only fan-voted awards show. Traffic on CMT.com hit record highs the day following the awards show, breaking all previous records for page views, uniques and streams.

According to Nielsen Media Research, the two-and-a-half hour 2008 CMT MUSIC AWARDS scored a 1.27 rating among P18-49 up +35% from last year, and averaged 2.8 million impressions (P2+), with 1.3 million of those falling in the key P18-49 demo. The show is CMT's most-watched telecast since the 2007 premiere of DALE. More than 11.1 million viewers cumulative tuned in Monday for related programming, including the live CMT MUSIC AWARDS RED CARPET show and the series premiere of CAN YOU DUET.

Traffic on CMT.com surged the day after the event, shattering all previous CMT.com records with an astounding 26 million page views on Tuesday, April 15, besting the 2007 awards by +246%. Total uniques to the site were up +364% at 1.6 million for the single day, and streams were up +173% with more than 994,000 streams in a single day compared to last year's awards.** Red carpet footage and photo galleries were the biggest traffic drivers for the day, while streaming video, including the hilarious show opener featuring all three presidential candidates, continues to garner clicks. Extensive awards show coverage at CMT.com included a live simulcast, first ever live blogging, photo galleries, video collections, lyrics, song downloads, merchandise, news and message boards. Fans cast a record 5 million votes online to determine the night's big winners.

Hosted by father and daughter combo Billy Ray Cyrus and Miley Ray, the CMT MUSIC AWARDS featured an eclectic array of stars, musical performances, laughs and surprises throughout the night. Performances included Carrie Underwood, Sugarland with Little Big Town and Jake Owen, Brad Paisley with special guest, Hank Williams, Jr., Rascal Flatts, Kenny Chesney, Toby Keith, Tim McGraw & Faith Hill, Alan Jackson, Taylor Swift, LeAnn Rimes, Keith Urban and Brooks & Dunn, as well as Billy Ray Cyrus and Miley Cyrus.

Immediately following the awards, CMT premiered CAN YOU DUET, a new 11-episode music competition series from "American Idol" producers FremantleMedia North America. Thousands of country star hopefuls auditioned, but only two performers will make the final cut to become country's next great duo. CAN YOU DUET will air in its regular timeslot every Friday at 8:00 p.m., ET/PT on CMT.

The 2008 CMT MUSIC AWARDS can be viewed in their entirety at CMT.com, and will encore Thursday, April 17 at 3:30 p.m. and 8:00 p.m.; Saturday April 19 at 9:00 p.m., and Sunday, April 20 at 4:30 p.m. All times listed are ET/PT.

Exclusive content can be found at CMT.com and CMT Mobile, and CMT will later bow the awards on its digital all-music channel, CMT Pure Country.

*Nielsen Media Research (cume P 2+ / 1 minute qualifier)

**Page views, uniques and streams pulled for single day on Tuesday, April 15

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.





  [april 2008]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (ABC)
· CAN YOU DUET? (CMT)





most recent ratings | view all posts
[05/29/26 - 03:02 PM]
"20/20" Is Friday's No. 1 Newsmagazine, Leading "Dateline" in Total Viewers for the 5th Consecutive Broadcast Season
"20/20" improved on the previous season in Total Viewers (+5%/+170,000 - 3.672 million vs. 3.502 million).

[05/29/26 - 03:01 PM]
ABC News Is #1 in Total Viewers Sunday Morning and in Late-Night
"Nightline" posted double-digit gains week to week in Adults 25-54 and Adults 18-49.

[05/28/26 - 03:23 PM]
2026 NBA Eastern Conference Finals Presented by Dunkin' Finishes Strong with Average Audience of 7.4 Million Viewers Across ESPN and ABC
Additionally, Game 4 on ESPN averaged 7.2 million viewers, marking the most-viewed Eastern Conference Finals Game 4 across any network since 2018.

[05/28/26 - 11:00 AM]
CBS Outpaces Competitors with Eight of the Top 25 Series Across All Streaming and Broadcast Originals in Nielsen's All-Series Ranker
CBS has the most top 25 series of any streaming or broadcast competitor and twice as many as its closest broadcast competitor, including six series with 10+ million viewers.

[05/28/26 - 10:31 AM]
FOX Delivers Most-Watched UFL Game Since League Started in 2024
1,593,000 viewers watched as Louisville defeated Dallas 37-23 on Sunday.

[05/28/26 - 10:26 AM]
FOX Scores with 110th Running of the Indianapolis 500
6,635,000 viewers watched Felix Rosenqvist edge David Malukas by 0.0233 seconds with a last-lap pass to win the Indy 500 Sunday on FOX.

[05/27/26 - 03:13 PM]
FOX Saturday Baseball Draws Strong Audience Over Holiday Weekend
2,355,000 viewers tuned in to the two-game slate highlighted by the Dodgers' 11-3 victory over the Brewers in most of the country.

[05/26/26 - 12:03 PM]
"Off Campus" Season 1 Has Reached 36 Million Viewers Worldwide in Its First 12 Days
Off Campus. On everyone's screen.

[05/26/26 - 12:01 PM]
Netflix Top 10: Week of May 18 - In Ruthless Pursuit, "Nemesis" Steals No. 1 in This Week's Top 10
Retirement in "The Boroughs" is anything but sleepy as the Duffer Brothers-produced sci-fi series took No. 2 on the list with 5.6 million views.

[05/26/26 - 11:00 AM]
"Dutton Ranch" Is the Biggest Original Series Debut in Paramount+ History
In addition to its record-setting performance on Paramount+, "Dutton Ranch" is also the #1 streaming series according to Nielsen based on average audience for the week of May 11 according to preliminary data.

[05/21/26 - 02:32 PM]
ESPN Delivered Most-Watched NBA Eastern Conference Finals Game 1 Since 2018
The New York Knicks overtime victory against the Cleveland Cavaliers on May 19 generated an average audience of 7.1 million viewers and peaked with 8.87 million viewers at 10:45 p.m. ET.

[05/21/26 - 02:00 PM]
"Survivor" Historic 50th Season Concludes with Most-Watched Finale Since 2020
The season finale drew an average of 5.78 million viewers, based on Nielsen Preliminary panel only data.

[05/21/26 - 07:01 AM]
NBC Sports' 2026 SuperMotocross Coverage Delivers Viewership Gains and Milestones
The seven races featured on NBC and Peacock averaged a Total Audience Delivery (TAD) of 468,000 viewers on NBC and Peacock, up 8% vs. 2025.

[05/20/26 - 03:05 PM]
NBC and Peacock Deliver the Most-Watched Western Conference Finals Game 1 Ever for Monday's Spurs-Thunder Double Overtime Thriller
Coverage peaked with 12.0 million viewers from 11:30-11:43 p.m. ET for the second overtime and game's conclusion.

[05/20/26 - 03:04 PM]
ESPN Aired Its Most Viewed 2026 Stanley Cup Playoffs Second Round of the Current Rights Deal
Collectively all 11 Second Round games, with nine airing on ESPN and two on ABC, delivered 2.2 million viewers, up 76% year-over-year.