[04/22/08 - 02:05 PM]
Quick Take for Monday, April 21, 2008 (Fast Affiliate Live + Same Ratings)
ABC spins the numbers for Monday, April 21.

[via press release from ABC]

Quick Take for Monday, April 21, 2008 (Fast Affiliate Live + Same Ratings)

ABC is Monday's Most-Watched Net for the 2nd Week in a Row And for the 6th Straight Week Ranks No. 1 in the Key Women Demos

Growing Week to Week, ABC's "DWTS" Wins its Slot in Viewers and Adults 18-49, Standing as Monday's Most-Watched TV Program for the 6th Consecutive Week

ABC's "Samantha Who?" Takes Second in its Slot Across the Key Women Demos

Beating NBC's "Medium" in the 10pm Hour in Adults 18-34, "The Bachelor" Is Up Over the Prior Week by 1.1 Million Viewers and by 8% in Adults 18-49

Monday Night (8:00-11:00 p.m.)

For the second week in a row and the fifth time in the last six weeks, ABC was Monday's most-watched TV network, topping second-place CBS during prime by 1.7 million viewers (13.2 million vs. 11.5 million). The Net took a solid second place on the evening among Adults 18-49 (3.5/9). For the sixth consecutive Monday, ABC ranked as the No. 1 network across each of the key women demographics: W18-34 (3.7/9), W18-49 (5.2/12) and W25-54 (6.4/15).

� ABC was up week to week in Total Viewers and Adults 18-49 (12.5 million & 3.4/9 on 4/14/08).

"Dancing with the Stars" (8:00-9:30 p.m.)

Leading its time period in Total Viewers (17.8 million) and Adults 18-49 (4.3/11), ABC's "Dancing with the Stars" qualified as Monday's most-watched television program for the sixth week in a row � outdrawing the No. 2 show during prime by 3.4 million viewers (CBS' "C.S.I.: Miami" = 14.4 million from 10:00-11:00 p.m.).

� "DWTS" grew its delivery week to week by 3% in Total Viewers (17.8 million vs. 17.2 million) and by 5% in Adults 18-49 (4.3/11 vs. 4.1/11).

"Samantha Who?" (9:30-10:00 p.m.)

ABC's "Samantha Who?" earned second in its time slot across each of the key women demographics: W18-34 (3.1/8), W18-49 (4.4/10) and W25-54 (5.4/12).

"The Bachelor: London Calling" (10:00-11:00 p.m.)

ABC's "The Bachelor" topped NBC's "Medium" during the 10 o'clock hour by 10% among Adults 18-34 (2.2/10 vs. 2.0/10) and by 27% among Women 18-34 (3.3/8 vs. 2.6/7).

� "The Bachelor: London Calling" was up from the prior week by 1.1 million viewers (7.7 million vs. 6.6 million) and by 8% among Adults 18-49 (2.7/7 vs. 2.5/6), its best numbers in 3 weeks on both counts � since 3/31/08.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 15% at the same point in 2006, up to nearly 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/21/08.

  [april 2008]  


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