[04/28/08 - 11:14 AM]
Fast Facts for Sunday, April 27, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Sunday, April 27.

[via press release from ABC]

Fast Facts for Sunday, April 27, 2008 (Fast Affiliate Live + Same Day Ratings)

Leading the Opening Sunday of the Sweep by 3.1 Million Viewers and 33% in Adults 18-49, ABC is No. 1 for the 10th Straight Sunday in the Key Demo

Posting its 3rd Straight Week of Gains, ABC Marks its Top Sunday in 8 Weeks

A 7pm Installment of "Home Edition" Wins Sunday's Opening Hour in Adults 18-49

In its Regular 8pm Slot, "Extreme Makeover: Home Edition" Dominates in Viewers And Young Adults, Beating CBS' "Big Brother" Finale and Fox's Original Comedies

Sunday's No. 1 TV Show for the 3rd Consecutive Week, "Desperate Housewives" is Up Week to Week in Viewers and Young Adults and Dominates its 9pm Time Period

Growing Week to Week and Continuing to Win its Time Slot in Viewers and Young Adults, ABC's "Brothers & Sisters" Draws the Series' Biggest Audience in 5 Months

Sunday Primetime (7:00-11:00 p.m.)

Defeating its nearest competition on the evening by 3.1 million viewers (11.7 million vs. 8.6 million � CBS) and by 33% in Adults 18-49 (4.0/11 vs. 3.0/8 � Fox), ABC tallied its tenth week in a row as Sunday's No. 1 network in the key Adult 18-49 sales demographic. In fact ABC was the No. 1 network for the second week in a row during all 4 hours of the evening with Adults 18-49.

� Building its Sunday audience for the third straight week in viewers and young adults, ABC turned in its best Sunday numbers in 8 weeks � since 3/2/08.

� For the third consecutive Sunday (each week since its return), ABC's "Desperate Housewives" stood as the night's No. 1 TV show in both Total Viewers and Adults 18-49, qualifying as Sunday's top-rated series on all 13 of its original telecasts this season. In fact the Network aired the Top 2 most-watched TV programs on Sunday, with "Housewives" and "Home Edition," respectively.

"Extreme Makeover: Home Edition" (7:00-8:00 p.m.)

Putting ABC into first place in Sunday's opening hour, a 7 o'clock installment of "Extreme Makeover: Home Edition" led its nearest competitor in the slot by 21% in Adults 18-49 (2.3/7 vs. 1.9/5 - Fox).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

ABC's "Home Edition" dominated its regular 8 o'clock time period in viewers and young adults, beating competition including CBS' season finale of "Big Brother 9" and Fox's original animated comedies ("The Simpsons"/"King of the Hill"). In the hour, the ABC unscripted series beat its nearest competition by 5.3 million (12.0 million vs. 6.7 million � CBS' "Big Brother 9") and by 18% in Adults 18-49 (3.9/10 vs. 3.3/9 � Fox's comedies).

� "Home Edition" generated ABC's top numbers in the time period in 4 weeks � since 3/30/08.

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday's No. 1 TV show for the third week in a row, ABC's "Desperate Housewives" overshadowed its 9 o'clock time period competitors, beating the second-place networks by 4.7 million viewers (16.2 million vs. 11.5 million � CBS's original "Cold Case") and by 53% in Adults 18-49 (5.8/14 vs. 3.8/9 � Fox's original "Family Guy"/"American Dad").

� "Desperate Housewives" was up week to week in both Total Viewers (+3% - 16.2 million vs. 15.8 million) and Adults 18-49 (+5% - 5.8/14 vs. 5.5/13).

"Brothers & Sisters" (10:00-11:00 p.m.)

For the second week in a row, ABC's "Brothers & Sisters" took full control of its 10 o'clock time period in viewers and young adults. In the hour, "Brothers & Sisters" outdelivered second-place CBS' "Dexter" by 5.1 million viewers (11.6 million vs. 6.5 million � CBS) and by 100% in Adults 18-49 (4.0/10 vs. 2.0/5).

� "Brothers & Sisters" was up from the prior week by 1.5 million viewers and by 18% in Adults 18-49 (10.1 million & 3.4/9), the series' biggest audience in 5 months � 12/2/07.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 15% at the same point in 2006-07, up to nearly 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/27/08.

  [april 2008]  


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