[05/07/08 - 12:02 PM]
Quick Take for Tuesday, May 6, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Tuesday, May 6.

[via press release from ABC]

Quick Take for Tuesday, May 6, 2008 (Fast Affiliate Live + Same Day Ratings)

Marking its Most Competitive Finish on the Evening Since the Return Of "Idol" in January, ABC Tallies its Top Tuesday Numbers in 6 Weeks

"DWTS Results" is the Most-Watched Show in its 9pm Slot for the 6th Straight Week and Stands as Tuesday's No. 2 Program to "Idol" for the 7th Week Running

ABC's "DWTS Results" Hits Season Highs with Viewers and Young Adults, Producing ABC's Top Numbers in the Time Period in More Than 5 Months

Moving Up to Second in its New Time Slot in Viewers and Young Adults, "Women's Murder Club" Grows from its Week-Earlier Premiere in the Hour

Tuesday Night (8:00-11:00 p.m.)

Posting its most competitive finish on the night since the return of "American Idol" in January, ABC took a strong second place to Fox on Tuesday evening in Total Viewers (12.4 million) and Adults 18-49 (3.0/8). ABC topped third-place CBS on the evening by 1.8 million viewers and by 30% in Adults 18-49 (CBS = 10.6 million and 2.3/6).

� In Total Viewers and Adults 18-49, ABC turned in its highest Tuesday numbers in 6 weeks � since 3/25/08. In addition, the Network was up from the same night last year by 1.9 million viewers and by 7% in Adults 18-49 (10.5 million and 2.8/8 on 5/8/07).

"DWTS: Judges' All-Time Favorite Dances" (8:00-9:00 p.m.)

Up against "American Idol," the ABC special "DWTS: Judges' All-Time Favorite Dances" generated the Net's best non-sports numbers in the time period since November among Total Viewers (10.5 million-tie), and since December among Adults 18-49 (2.4/7) � since 11/27/07 and 12/18/07, respectively.

"Dancing with the Stars Results" (9:00-10:00 p.m.)

For the 6th consecutive week, ABC's "Dancing with the Stars Results" qualified as the most-watched show in its 9 o'clock time period. Overcoming Fox's substantial lead-in advantage coming into to the hour from "American Idol," ABC's "DWTS Results" outdrew Fox's second-place "Hell's Kitchen" by 6.9 million viewers (18.1 million vs. 11.2 million). The ABC dancing results show also ranked No. 1 in the time period with Women 18-49 (6.4/15) and Women 25-54 (8.3/18). R&B star Mario was the eighth celebrity dancer to leave the ABC dance contest this season. "DWTS Results" ranked as Tuesday's No. 2 show in viewers to "Idol" for the 7th consecutive week. The telecast marked the franchise's 100th episode.

� Achieving season highs in Total Viewers (18.1 million) and Adults 18-49 (4.4/11), "DWTS Results" produced ABC's best results in the time period in more than 5 months on both counts � since 11/27/07.

"Women's Murder Club" (10:00-11:00 p.m.)

Growing on its second telecast in its new time period, ABC's "Women's Murder Club" moved up to second place in Total Viewers (8.7 million) and Adults 18-49 (2.2/6), trailing only NBC's time period veteran "Law & Order: SVU."

� "Women's Murder Club" was up from its week-earlier premiere in the hour in both Total Viewers (8.7 million vs. 7.5 million) and Adults 18-49 (2.2/6 vs. 1.8/5). In fact the series delivered its top numbers for a regular telecast since November in viewers, and since its season premiere on October among young adults � since 11/16/07 and 10/12/07, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 15% at the same point in 2006-07, up to more than 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 5/6/08.

  [may 2008]  


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