[05/12/08 - 12:14 PM]
Fast Facts for Sunday, May 11, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Sunday, May 11.

[via press release from ABC]

Fast Facts for Sunday, May 11, 2008 (Fast Affiliate Live + Same Day Ratings)

Competing Against CBS with 3-Hours Dedicated to the "Survivor" Finale, ABC Marks its 12th Straight Week as Sunday's No. 1 TV Net in Adults 18-49

ABC Leads Sunday Evening by Wide Margins Among Adults 18-49, Beating No. 2 CBS by 11%, No. 3 Fox by 74% and No. 4 NBC by 264%

For the 4th Week in a Row "AFV" Dominates Sunday's 7pm Hour in Adults 18-49, While Attracting the ABC Veteran Series' Biggest Overall Audience in 6 Weeks

Against the Opening Hour of the "Survivor" Finale at 8pm, "Home Edition" Grows Its Overall Audience Week to Week and Ranks No. 1 in Adults 18-34, Teens and Kids

Sunday's No. 1 TV Show for the 5th Straight Week, "Desperate Housewives" Tops "Survivor" Closer in the 9pm Hour by 1.8 Million Viewers and 22% in Adults 18-49

Posting its Top Adult 18-49 Number Since January, on its Season Finale ABC's "Brothers & Sisters" is No. 1 in the 10pm Hour for the 4th Consecutive Week

Sunday Primetime (7:00-11:00 p.m.)

Despite competing against CBS with 3-hours of its lineup dedicated to the season finale of "Survivor: Micronesia" (8:00-11:00 p.m.), ABC won its 3rd straight Sunday in the 2008 May Sweep in Adults 18-49. During prime in the key sales demo, ABC (4.0/11) defeated second-place CBS by 11% (3.6/10), third-place Fox by 74% (2.3/6) and fourth-place NBC by 264% (1.1/3). In fact ABC registered its 12th week in a row as Sunday's No. 1 television network in the key Adult 18-49 sales demographic.

� For the 5th consecutive Sunday (each week since its return), ABC's "Desperate Housewives" qualified as the evening's No. 1 TV program in both Total Viewers and Adults 18-49, standing as Sunday's highest-rated series on all 15 of its original broadcasts this season.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Dominating Sunday's 7 o'clock hour for the 4th straight week, ABC's "America's Funniest Home Videos" defeated its nearest competitor in the time period by 26% in Adults 18-49 (2.4/8 vs. 1.9/6 - CBS).

� ABC's veteran "AFV" drew its biggest audience (7.8 million) in 6 weeks � since 3/30/08.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Opposite the opening hour of CBS' "Survivor: Micronesia," ABC's "Home Edition" took a strong second place in Total Viewers (11.9 million) and Adults 18-49 (4.0/11), while ranking No. 1 among Adults 18-34 (3.3/11), Women 18-49 (5.0/14), Women 18-34 (4.2/14), Teens 12-17 (2.6/9) and Kids 2-11 (2.8/11).

� Despite the heightened competition in the hour from the CBS finale, "Home Edition" increased its overall audience week to week (11.9 million vs. 11.6 million), while tallying its highest Women 18-34 and Teen 12-17 ratings in 6 weeks and its best Kids 2-11 number in 10 weeks � since 3/30/08 and 3/2/08, respectively.

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday's No. 1 TV show for the 5th week in a row, ABC's "Desperate Housewives" beat out second-place CBS' "Survivor: Micronesia" in its time period by 1.8 million viewers (15.2 million vs. 13.4 million) and by 22% in Adults 18-49 (5.5/14 vs. 4.5/11).

"Brothers & Sisters" (10:00-11:00 p.m.)

On its season finale, ABC's "Brothers & Sisters" ranked No. 1 in the 10 o'clock hour for the 4th straight week in viewers (11.0 million) and young adults (4.0/11).

� "Brothers & Sisters" garnered its highest Adult 18-49 rating (4.0/10) since January and its top Women 18-34 number (4.5/13) since December � since 1/13/08 and 12/2/07, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from over 15% at the same point in 2006-07, up to more than 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 5/11/08.

  [may 2008]  


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