[05/23/08 - 09:40 AM]
Generation O Delivers Oxygen Its Most Successful Month in Primetime in May
Oxygen spins the numbers for the month of May.

[via press release from Oxygen]



"Live Out Loud" Network Celebrates Best Month Ever � Again

NEW YORK � May 23, 2008 � May 2008 is pacing to be Oxygen's most successful month ever in primetime. With 170,000 W18-49 (up 60% year-to-year) and 93,000 W18-34 (up 69%), the network will achieve new monthly highs in primetime among its target audience, Generation O.

The network has posted a 0.4 HH coverage rating in prime (a 33% gain). Contributing to this month's success was The Bad Girls Club, the season finale made Oxygen the number one cable network for it's timeslot among W18-34.

"The Bad Girls Club" season finale this month made Oxygen the highest rated and most watched cable network among W18-34 for the 10P half hour on May 13. Scoring a 2.4 W18-34 coverage rating, and pulling in 518,000 W18-34, Tuesday is the first time the network has pulled in over half a million women 18-34 for a single telecast. The episode also did well among all key demos, drawing in 769,000 P18-49, 640,000 W18-49, and 969,000 total viewers.

Through Thursday May 22nd, Oxygen.com had already achieved its best May ever, with page views reaching 5.14 million, up 423% versus May 2007, monthly uniques reaching 391,000, an increase of 52% compared to May 2007, and video streams reaching 1.89 million, a growth of 277% over the May 2007 average.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 5/4/08, blended with Live + Same Day through 5/21/08 ; individual telecast performance points based on Live + Same Day data for date and time of airing.

Source: May 2008 page views and uniques through 5/22/08 from Omniture, page views and uniques May 2007 from Insight XE. The FeedRoom, video through 5/21/08.

About Oxygen:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."

  [may 2008]  


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