Quick Take for Monday, June 2, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC is Up Week to Week by 11% in Both Total Viewers and Adults 18-49
Growing by 1.8 Million Viewers and 53% in Adults 18-49 Throughout its Telecast, "The Bachelorette"Is No. 1 from 8-10pm Across All Key Women Demographics
Building on its Lead-in in Men 18-34 and Men 18-49, Season Premiere of "The Mole" Takes Second in All Key Women Demos
Monday Night (8:00-11:00 p.m.)
ABC's Monday night lineup of "The Bachelorette" leading into the season premiere of "The Mole" saw the Net post increases over the previous week of 11% in both Total Viewers (5.9 million vs. 5.3 million) and Adults 18-49 (2.1/6 vs. 1.9/5).
"The Bachelorette" (8:00-10:00 p.m.)
Growing its audience during each half-hour of its 8:00-10:00 p.m. telecast, "The Bachelorette" improved on its performance over the previous week by nearly 1.0 million viewers (6.5 million vs. 5.6 million) and by 5% in Adults 18-49 (2.1/6 vs. 2.0/5). Week 3 of the series ranked No. 1 in its 2-hour block across each of the key women demographics: Women 18-34 (2.6/8), Women 18-49 (3.4/9) and Women 25-54 (4.0/10).
* "The Bachelorette" grew its audience throughout its broadcast, growing by 1.8 million viewers (5.6 million to 7.4 million) and by 53% in Adults 18-49 (1.7/6 to 2.6/7) from start to finish.
"The Mole" (10:00-11:00 p.m.)
The season premiere of ABC's "The Mole" attracted 4.7 million viewers and a 1.9 rating, 5 share in Adults 18-49. The ABC unscripted series took second in its hour across the key women demos: Women 18-34 (2.1/6), Women 18-49 (2.7/7) and Women 25-54 (3.0/8).
* "The Mole" built on its lead-in among Men 18-34 (1.1/3 vs. 0.7/3) and Men 18-49 (1.2/3 vs. 0.9/3).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 16% at the same point in 2006-07, up to more than 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 6/2/08.