or


[06/06/08 - 11:00 AM]
The Premiere of "Swingtown" Builds on Its "Csi" Lead-In Among Adults 18-49 and Adults 25-54
CBS spins the numbers for Thursday, June 5.

[via press release from CBS]

THE PREMIERE OF "SWINGTOWN" BUILDS ON ITS "CSI" LEAD-IN AMONG ADULTS 18-49 AND ADULTS 25-54

"Swingtown" Tops NBC's Competing New Drama "Fear Itself " in Viewers and Key Demos

The premiere of CBS's SWINGTOWN, about the culturally transformative decade of the 1970s, built on its CSI lead-in among adults 18-49 and adults 25-54 and topped the competing debut of NBC's "Fear Itself," according to preliminary Nielsen live plus same day ratings for Thursday, June 5.

Airing against ABC's Game 1 of the NBA Finals (Lakers vs. Celtics), SWINGTOWN(P) premiered in second place in households (6.0/10), viewers (8.58m), adults 25-54 (3.4/09) and adults 18-49 (2.7/08).

SWINGTOWN improved on its CSI lead-in by +17% in both adults 25-54 and adults 18-49 and retained 94% of CSI's household delivery and 91% of viewers. Versus the time period a year ago, SWINGTOWN was up +17% in adults 18-49 and +10% in adults 25-54.

Against NBC's premiere of "Fear Itself", SWINGTOWN topped NBC by +71% in households (vs. 3.5/06), +48% in adults 25-54 (vs. 2.3/06), +35% in adults 18-49 (vs. 2.0/06) and by +3.35m viewers (vs. 5.23m, +64%).

Viewers who missed last night's SWINGTOWN premiere can watch the full episode on cbs.com and across the CBS Audience Network.

Updated Thursday ratings will be available this afternoon.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

FINAL -- THE PREMIERE OF "SWINGTOWN" BUILDS ON ITS "CSI" LEAD-IN AMONG ADULTS 18-49 AND ADULTS 25-54

"Swingtown" Tops NBC's Competing New Drama "Fear Itself " in Viewers and Key Demos

The premiere of CBS's SWINGTOWN, about the culturally transformative decade of the 1970s, built on its CSI lead-in among adults 18-49 and adults 25-54 and topped the competing debut of NBC's "Fear Itself," according to updated Nielsen live plus same day ratings for Thursday, June 5.

Airing against ABC's Game 1 of the NBA Finals (Lakers vs. Celtics), SWINGTOWN (P) premiered in second place in households (5.9/10), viewers (8.57m), adults 25-54 (3.4/09), adults 18-49 (2.8/08) and placed first in women 25-54 (4.3/11).

SWINGTOWN improved on its CSI lead-in by +17% in adults 18-49, +13% in adults 25-54 and retained 91% of CSI's household delivery and 89% of viewers. Versus the time period a year ago, SWINGTOWN was up +22% in adults 18-49 and +10% in adults 25-54. Compared to last week's time period delivery, SWINGTOWN was up +33% in adults 18-49 (from 2.1/06) and +21% in adults 25-54 (from 2.8/07).

Against NBC's premiere of "Fear Itself," SWINGTOWN topped NBC by +69% in households (vs. 3.5/06), +48% in adults 25-54 (vs. 2.3/06), +40% in adults 18-49 (vs. 2.0/06) and by +3.31m viewers (vs. 5.26m, +63%).

Viewers who missed last night's SWINGTOWN premiere can watch the full episode on cbs.com and across the CBS Audience Network.





  [june 2008]  
S
M
T
W
T
F
S


· CSI: CRIME SCENE INVESTIGATION (CBS)
· FEAR ITSELF (NBC)
· SWINGTOWN (CBS)





most recent ratings | view all posts
[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.