Quick Take for Monday, June 9, 2008 (National Live + Same Day Program Ratings)
ABC Wins Monday in Women 18-49 for the 3rd Straight Week, Leading the Night for the 12th Time in the Last 13 Weeks in the Key Women Demo
Growing by 1.5 Million Viewers and 37% in Adults 18-49 from 8-10pm, "The Bachelorette" Leads Across All Key Women Demos for the 2nd Straight Week
Building on its Lead-in in Men 18-34 and Men 18-49 for the 2nd Consecutive Week, "The Mole" Builds on it Season Premiere Telecast Across All Key Men Demos
Monday Night (8:00-11:00 p.m.)
ABC's Monday night lineup won the evening in Women 18-49 (2.8/8) for the 3rd week in a row. In fact it's the 12th time in the last 13 weeks that ABC has taken the top spot among Women 18-49.
"The Bachelorette" (8:00-10:00 p.m.)
For the 2nd week running "The Bachelorette" led its 2-hour time period across each of the key women demographics: Women 18-34 (2.7/8), Women 18-49 (3.3/9) and Women 25-54 (3.8/10).
* "The Bachelorette" grew its audience throughout its 8:00-10:00 p.m. telecast, growing by 1.5 million viewers (5.7 million to 7.2 million) and 37% in Adults 18-49 (1.9/6 to 2.6/7) from start to finish.
"The Mole" (10:00-11:00 p.m.)
Week 2 of ABC's "The Mole" saw the unscripted program improve on its premiere telecast across each of the key men demographics: Men 18-34 (1.2/4 vs. 1.1/3), Men 18-49 (1.3/4 vs. 1.2/3) and Men 25-54 (1.4/4 vs. 1.3/4).
* Similarly to the previous week, "The Mole" built on its lead-in among Men 18-34 (1.2/4 vs. 1.1/4) and Men 18-49 (1.3/4 vs. 1.2/4).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 16% at the same point in 2006-07, up to more than 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (National Live + Same Day Program Ratings), 6/9/08.