"SHE'S GOT THE LOOK" CONTINUES TO BUILD MOMENTUM, SCORING DOUBLE DIGIT GAINS ACROSS KEY DEMOS OVER LAST WEEK'S PREMIERE
New York, New York, June 12, 2008 � TV Land's newest original reality series, "She's Got The Look," continues to build momentum, as the second episode aired Wednesday and scored double digit gains among the network's target demo, Adults 25-54, and the network's core audience, Adults 40-54 over last week's season premiere. The six-episode series, a collaboration with Wilhelmina Models, Inc., sets out to discover a sophisticated, beautiful and confident woman 35 or older destined to become the next great supermodel. The winner will receive a lucrative modeling contract with Wilhelmina Models, Inc. and a photo spread for SELF Magazine.
Last night's episode, in which the ten finalists dare to bare it all in their first elimination challenge, posted a 0.5/488,000 among A25-54, up +15% in rating from last week's episode and +14% in delivery. Among the network's core A40-54 audience, the episode earned a 0.6/313,000, a rise of +12% in rating and +13% in delivery over last week. The median age was 45. Compared to YAGO, the telecast witnessed a +74% increase in rating and +79% increase in delivery among A25-54 and a +39% rise in rating and +44% in delivery among A40-54.
"She's Got the Look" drove TVLand.com to experience its best week ever. Thursday, June 5th, the day after the show's premiere episode, was the site's second best day ever. In response to the on-air premiere of the second episode on Wednesday, June 11, the site saw a +245% increase in uniques and a +299% rise in page views compared to YAGO.
Iconic supermodel Kim Alexis, who has graced the covers of more than 500 magazines, hosts "She's Got The Look." Supermodel Beverly Johnson -- who made history as the first African-American model to appear on the cover of American Vogue -- celebrity stylist Robert Verdi and Wilhelmina president Sean Patterson are featured as regular judges on the series. The series is executive produced by Emmy Award-Winner Allison Grodner ("Big Brother," "Blowout").
About TV Land:
TV Land is dedicated to presenting the best in entertainment on all platforms for consumers in their 40s and 50s. Armed with a slate of original programming, acquired classic shows, hit movies and full-service web site, TV Land is now seen in over 90 million U.S. homes.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
Wilhelmina is one of the largest model agency chains in the world, founded by legendary model, Wilhelmina Cooper in 1967. Today, they lead the industry in diversity and depth, and represent some of the biggest models, and celebrity talent in the world. Sean Patterson is the President of Wilhelmina Models. Dieter Esch is Chairman. They have offices in New York, Los Angeles and Miami as well as licensees across the U.S.