or


[06/13/08 - 03:03 PM]
Quick Take for Thursday, June 12, 2008 (National Live + Same Day Program Ratings)
ABC spins the numbers for Thursday, June 12.

[via press release from ABC]

Quick Take for Thursday, June 12, 2008 (National Live + Same Day Program Ratings)

ABC Wins Thursday in Viewers and Adults 18-49, No. 1 on the Night In the Key Young Adult Sales Demographic for the 8th Week in a Row

Driven by Strong Results from its Dramas in April and May, Along with the NBA Finals in June, ABC Marks its Longest Thursday Winning Streak in Over 16 Years

For the 4th Straight Telecast, the 2008 NBA Finals Lead ABC to a Nightly Victory And Qualify as the Night's No. 1 TV Show in Viewers and All Key Adult Demos

"Jimmy Kimmel Live Game Night" Specials Deliver Broad Exposure for the Show, Up by 76% in Viewers and by 67% in Adults 18-49 Over its Late-Night Averages

NBA Finals Shoot Up by 48% in Viewers and 51% in Adults 18-49 Year to Year, The Strongest Series Since 2004 and the 2nd Highest in ABC's 6 Years of Coverage

Thursday Night (8:00-11:00 p.m.)

With continuing coverage of the 2008 NBA Finals between the Los Angeles Lakers and the Boston Celtics, ABC took first place on Thursday night in Total Viewers (9.4 million) and Adults 18-49 (3.7/12). The Net posted a convincing young adult victory on the evening, defeating second-place Fox with "Are You Smarter than a 5th Grader?" and "So You Think You Can Dance" during primetime by 61% in Adults 18-49 (3.7/12 vs. 2.3/7). In fact ABC has been the No. 1 network on all 4 nights with coverage of the 2008 NBA Finals on both Nielsen measures.

* Driven by strong performances from its Thursday dramas during April and May, along with the NBA Finals the past two weeks (4/24-6/12/08), ABC stood as Thursday's No. 1 network in Adults 18-49 for the 8th week in a row. It's the Network's longest Thursday winning streak in more than 16 years - pre-dating the start of Nielsen's electronic database in September 1991.

* ABC's primetime results numbers were up considerably over the same night a year ago, with coverage of the series-clinching-fourth game for the 2007 NBA Finals, gaining 2.2 million viewers and by 32% in Adults 18-49 (7.2 million and 2.8/9 on 6/14/07).

"Jimmy Kimmel Live Game Night" (Various Time Periods)

Airing around the NBA Finals in various time periods across the country (with 94-98% U.S. Coverage), the "Jimmy Kimmel Live Game Night" specials are generating broad exposure for the ABC late-night talker in primetime. On average, the four "JKL Game Night" specials are up by 76% in Total Viewers (3.0 million vs. 1.7 million) and by 67% in Adults 18-49 (1.0/4 vs. 0.6/3), over the show's '07-08 TV Season average in late night.

"2008 NBA Finals Game 4" (9:04 - 11:56 p.m. E.T.)

ABC's telecast of Game 4 of the 2008 NBA Finals took control of its primetime competition from 9:00-11:00 p.m. and registered as Thursday's No. 1 TV program in Total Viewers (13.8 million) and across each of the key adult demographics: A18-34 (5.7/19), A18-49 (5.6/17) and A25-54 (5.6/16). It was the 4th broadcast in a row for the Finals to stand as the evening's No. 1 television show in viewers and all key adults. The Boston Celtics won Game 4 by a score of 97-91 to lead the best-of-seven-game series 3-1.

* Game 4 was up year to year by 3.9 million viewers and 40% in Adults 18-49 over the series-concluding Game 4 of the 2007 Championships (9.9 million & 4.0/13 on 6/14/07).

* On average, the four games the 2008 NBA Finals jumped by 48% in Total Viewers (13.8 million vs. 9.3 million) and by 51% in Adults 18-49 (5.6/17 vs. 3.7/12) over the four-game 2007 Championship Series. In viewers and young adults, it's the strongest performance for the NBA Finals since 2004 and the second-highest overall in the 6 years that ABC has covered the Finals. ABC started airing the NBA Finals in 2003.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 16% at the same point in 2006-07, up to more than 24% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live + Same Day Program Ratings), 6/12/08.





  [june 2008]  
S
M
T
W
T
F
S


· ARE YOU SMARTER THAN A FIFTH GRADER? (NICKELODEON)
· SO YOU THINK YOU CAN DANCE (FOX)





most recent ratings | view all posts
[12/03/25 - 11:59 AM]
"9-1-1: Nashville" Season Premiere Catapults to Over 19 Million Total Viewers
Over 35 days, ABC's Thursday night drama premieres amassed impressive audiences based on competitive cross-platform broadcast series rankings, with all three dramas landing in the Top 10 among Adults 18-49.

[12/03/25 - 08:57 AM]
Record NFL Viewership Caps Thanksgiving Night on NBC, Peacock, and Telemundo
Bengals-Ravens is the most-watched Thanksgiving night NFL game ever with an average of 28.4 million viewers.

[12/03/25 - 08:55 AM]
"NFL on CBS" Shatters Record for Most-Watched Regular-Season Game in NFL History with More Than 57 Million Viewers
Viewership peaked with 61.357 million viewers for the game's thrilling conclusion (7:45-8:00 PM ET).

[12/03/25 - 08:49 AM]
FOX Sports Feasts on Thanksgiving Day with 47.7 Million Viewers for Packers-Lions
Viewership peaked with 57,957,000 viewers from 4:00-4:15 PM ET.

[12/03/25 - 08:47 AM]
Most-Watched NBA on ESPN Thanksgiving Eve in Six Years
The inaugural tripleheader averaged 2,099,000 viewers, up 54 percent from last year's Thanksgiving Eve doubleheader, according to Nielsen Big Data + Panel.

[12/02/25 - 12:01 PM]
Netflix Top 10: Week of November 24 - "Stranger Things" Escapes the Upside Down to Take No. 1 in This Week's Top 10
The series returned last week with Volume 1 of its fifth and final season, touting the biggest premiere week ever for an English language show in the history of Netflix, amassing 59.6 million views and securing No. 1 on the English TV list.

[11/28/25 - 04:32 PM]
NBC's Macy's Thanksgiving Day Parade Sets All-Time Viewership Record
The 99th Macy's Thanksgiving Day Parade delivered 34.3 million viewers across NBC and Peacock, its biggest combined audience on record, outperforming last year's parade by +8% (2.5 million viewers).

[11/28/25 - 01:59 PM]
Thanksgiving Day Hoops Scores FOX's Most-Watched CBB Game in History
Michigan State's Thanksgiving Day win over UNC in the Fort Myers Tip-Off scored 5,488,000 viewers on FOX - the most-watched college basketball game ever on the network.

[11/26/25 - 02:31 PM]
"20/20" Is the Most-Watched in Adults 25-54 and Adults 18-49 in Time Period vs. CBS and NBC
"20/20" posted substantial increases week to week across the board.

[11/26/25 - 02:30 PM]
With Largest Viewership in 7 Weeks, ABC News' "Nightline" Ranks No. 1 in All Key Demos
"Nightline" improved on the previous week in Total Viewers, Adults 25-54, and Adults 18-49.

[11/26/25 - 02:21 PM]
"Everybody Loves Raymond: 30th Anniversary" Is the Season's Most-Watched Primetime Entertainment Special
The telecast delivered 6.32 million viewers and was the most-watched entertainment program Monday night.

[11/26/25 - 02:15 PM]
"Dancing with the Stars" Caps Spectacular Season 34 with 9.24 Million Total Viewers - Drawing Largest Finale Audience in 9 Years
Among Adults 18-49, the show nearly doubled last season's finale episode (+89% - 2.15 rating vs. 1.14 rating), hitting its strongest finale result in 10 years.

[11/25/25 - 03:45 PM]
"Center Stage: Countdown to the CMA Awards - Special Edition of 20/20" Rises Over Last Year's Performance in All Key Measures
"Center Stage" (434,000 and 326,000, respectively) ranked No. 1 in its hour in Adults 25-54 and Adults 18-49.

[11/25/25 - 03:05 PM]
ESPN Wins Week 13 with Stellar Showings for "College GameDay Built by The Home Depot," "SEC on ABC" and Friday College Football on ESPN
Texas Longhorns defeating the Arkansas Razorbacks 52-37 delivered 5.6 million viewers on November 22.

[11/25/25 - 02:57 PM]
"America's Game of the Week" on FOX Scores 27,816,000 Viewers in Week 12
The Dallas Cowboys win over the Philadelphia Eagles peaked with 28.4 million viewers from 7:30 PM - 7:45 PM ET.