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[06/17/08 - 12:25 PM]
CBS Makes It Three Straight Summer Wins in Viewers
CBS spins the numbers for the week of June 9-15.

[via press release from CBS]

CBS MAKES IT THREE STRAIGHT SUMMER WINS IN VIEWERS

CBS Has Been Number One in Viewers Every Week This Summer

"Two and a Half Men," "NCIS," "CSI," "Millions Dollar Password" "48 Hours Mystery" and "CSI: NY" Attract the Week's Largest Non-Sports Audiences

"Million Dollar Password" Places First in its Special Thursday Time Period-Game Show Has Been Number One in Every Broadcast

Second Episode of "Swingtown" Tops "Fear Itself" Again Placing Second to Basketball

"The 62nd Annual Tony Awards" Posts Year-to-Year Increases in Viewers and Households and is Even in Adults 25-54 Against Golf and Basketball

CBS placed first in viewers for the third consecutive week of the summer season, attracting the six most largest non-sports audiences, according to Nielsen live plus same day ratings for the week ending June 15, week 38 of the 2007-2008 television year.

TWO AND A HALF MEN, NCIS, CSI, MILLION DOLLAR PASSWORD SPECIAL, 48 HOURS MYSTERY and CSI: NY attracted the week's largest non-sports audiences. Also, MILLION DOLLAR PASSWORD placed first in its special Thursday time period, marking the third consecutive broadcast the game show has been first in viewers and key demographics.

For the week in viewers: CBS (7.19m), NBC (6.78), ABC (6.75m) and FOX (6.01m). Summer-to-date: CBS (7.29m), FOX (6.30m), ABC (6.22m) and NBC (5.97m).

For the week in key demographics, CBS averaged a 2.2/06 in adults 25-54 and 1.6/05 in adults 18-49.

For the week in households: CBS (4.9.09), NBC (4.4/08), ABC (4.3/08) and FOX (3.8/07). Summer-to-date: CBS (4.9/09), ABC and FOX (4.0/07, each) and NBC (3.8/07).

CBS's Weekly Highlights:

? MILLION DOLLAR PASSWORD SPECIAL (S) was first in households (6.3/12), viewers (9.36m), adults 25-54 (2.7/09) and adults 18-49 (2.0/07) in a special Thursday (8:00-9:00 PM) time period. MILLION DOLLAR PASSWORD SPECIAL along with the first two MILLION DOLLAR PASSWORD Sunday broadcasts all swept their time slots in households, viewers, adults 25-54 and adults 18-49.

? SWINGTOWN was second in households (5.0/09), viewers (7.00m), adults 25-54 (2.7/07) and adults 18-49 (2.3/07), all behind ABC's NBA delivery. Against NBC's second episode of "Fear Itself," SWINGTOWN topped NBC by +56% in households (vs. 3.2/06), +50% in adults 25-54 (vs. 1.8/05), +53% in adults 18-49 (vs. 1.5/04) and by +2.13m viewers (vs. 4.89m, +44%).

? THE 62ND ANNUAL TONY AWARDS (S) (8:00-11:02pm) posted a 4.4/08 with 6.27m viewers, 1.5/04 in adults 25-54 and 1.1/03 in adults 18-49. Compared to last year's event (on 6/10/07), THE 62ND ANNUAL TONY AWARDS was up +5% in households (from 4.2/07), even in adults 25-54 and added +50,000 viewers (from 6.22m, +1%).

CBS top programs of the week: #5 TWO AND A HALF MEN (R) (an average of 10.72m viewers), #6 NCIS (R) (10.16m), #7 CSI: CRIME SCENE INVESTIGATION (R) (9.42m), #8 MILLION DOLLAR PASSWORD SPECIAL (S) (9.36m), #9 48 HOURS MYSTERY TUESDAY (9.21m), #10 CSI: NY (R) (9.18m), #14 CSI: MIAMI (R) (8.53m), #15 RULES OF ENGAGEMENT (R) (8.51m), #16 CRIMINAL MINDS (R) (8.32m), #17 WITHOUT A TRACE (R) (8.20m), #20 60 MINUTES (R) (7.56m), #22 SWINGTOWN (7.00m), #23 NUMB3RS (R) (6.81m), #27 THE BILL ENGVALL SHOW (S) (6.41m) and #29 HOW I MET YOUR MOTHER (R) (6.30m).





  [june 2008]  
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M
T
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· 48 HOURS (CBS)
· 60 MINUTES (CBS)
· BILL ENGVALL SHOW, THE (TBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· FEAR ITSELF (NBC)
· HOW I MET YOUR MOTHER (CBS)
· MILLION DOLLAR PASSWORD (CBS)
· NCIS (CBS)
· NUMB3RS (CBS)
· RULES OF ENGAGEMENT (CBS)
· SWINGTOWN (CBS)
· TWO AND A HALF MEN (CBS)
· WITHOUT A TRACE (CBS)





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