[07/01/08 - 01:01 PM]
Bravo Marks Highest Second Quarter in Network History
Bravo spins the numbers for the second quarter of 2008.

[via press release from Bravo]


With 11 Consecutive Quarters Of Growth And The Most Engaged, Upscale And Educated Audience, Bravo Ranks No. 18 Among All Cable Entertainment Networks

Bravo Digital Marks Best Second Quarter Ever In Page Views And Monthly Uniques

NEW YORK � July 1, 2008 � Bravo again broke network ratings records on-air and online earning the highest second quarter in network history among adults 18-49 and total viewers in primetime � marking a 45 and 23 percent increase, respectively versus the second quarter in 2007, according to Nielsen Media Research. With the most engaged, upscale and educated audience among all ad-supported cable entertainment networks, Bravo ranks No. 18 among adults 18-49 season-to-date, marking its 11th consecutive quarter of year-over-year growth among adults 18-49. Additionally, Bravo Digital posted its best second quarter ever in page views and monthly uniques, averaging 90.8 million page views and 2.95 million monthly uniques.

Bravo also earned the highest rated June in network history among total viewers and adults 18-49 in primetime, averaging 660,000 and 408,000 respectively. Versus a year ago, Bravo increased an impressive 16 percent among adults 18-49. For the quarter, the network averaged 418,000 adults 18-49 (vs. 289,000) and 683,000 total viewers (vs. 557,000) compared to second quarter 2007. Bravo Digital also earned its best June ever, garnering 75.4 million page views, three million monthly uniques and 2.3 million video streams � marking an incredible 120 percent increase in streams.

Year to-date, Bravo boasts eight original series with one or more telecasts averaging more than one million total viewers, including "Top Chef: Chicago" (6/4/08, 4.2 million), Bravo's "The A-List Awards" (6/12/08, 1.2 million), "Work Out" (5/27/08, 1.1 million), "The Real Housewives of New York City" (4/15/08, 1.6 million), "Make Me A Supermodel" (4/3/08, 1.4 million), "Project Runway 4" (3/5/08, 5.8 million), "The Millionaire Matchmaker" (3/4/08, 1.07 million), and "The Real Housewives of Orange County" (1/22/08, 2.3 million).

With its online suite of assets �BravoTV.com, TelevisionWithoutPity.com, OutzoneTV.com, and BrilliantButCancelled.com � Bravo Digital was up 14 percent in page views and 11 percent in monthly uniques versus second quarter 2007. Additionally, BravoTV.com posted its best second quarter ever in page views, uniques and video streams � averaging 49 million page views, 1.96 million monthly uniques, and two million video streams, up 91 percent (vs. 26 million), 42 percent (vs. 1.4 million) and 65 percent (vs. 1.22 million) respectively. TelevisionWithoutPity.com also earned its best quarter ever in video streams, generating an average of 119,000 video streams per month, ballooning 142 percent compared to 49,000 in first quarter 2008.

Source: Nielsen Media Research, Live + 7 through 6/15/08, blended with Live + Same Day through 6/29/08. 12/31/08-6/29/08: Cable rank includes ad supported cable entertainment networks that air in more than 50% of the Prime daypart, AA (000). Nielsen Marketbreaks: 12/31/07-6/8/08, Mon-Sun 8P-11P, P18-49 VPVH: HH Inc 125K+, 4+ Years College, standard minimums applied; IAG Research, measured nets, cable prime (M-Su 6P-12A) A18-49, Program Engagement non-sports programming 04/01/08-06/22/08. Source: Bravo Internal Web Logs (Omniture), June and 2Q (April, May, June)

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

  [july 2008]  


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