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[07/01/08 - 01:06 PM]
NBC Ranks #2 in Adults 18-49 and Total Viewers for the Primetime Week of June 23-29
NBC spins the numbers for the week of June 23-29.

[via press release from NBC]

NBC RANKS #2 IN ADULTS 18-49 AND TOTAL VIEWERS FOR THE PRIMETIME WEEK OF JUNE 23-29

'AMERICA'S GOT TALENT' IS THE #1 SHOW OF THE WEEK IN TOTAL VIEWERS

WEEK ONE AND WEEK TWO OF 'TALENT' ARE NOW THE TWO MOST-WATCHED NON-SPORTS TELECASTS ON ANY NETWORK SINCE THE MAY 29 SEASON FINALE OF 'LOST'

NBC RANKS #1 FOR THE WEEK IN ADULTS, MEN AND WOMEN 25-54

'BABY BORROWERS' DELIVERS NBC'S HIGHEST 18-49 RATING OF THE SUMMER FOR A SERIES DEBUT AND THE NETWORK'S TOP NON-SPORTS RATING IN THE TIME PERIOD IN NEARLY SIX MONTHS

'CELEBRITY CIRCUS' WINS THE WEDNESDAY 10 P.M. HOUR IN ADULTS 18-49 FOR THE THIRD WEEK IN A ROW

'CELEBRITY FAMILY FEUD' DEBUTS TO NBC'S HIGHEST 18-49 RATING AND BIGGEST OVERALL VIEWERSHIP IN ITS TUESDAY TIME PERIOD SINCE THE APRIL 15 FINALE OF 'BIGGEST LOSER'

ON THURSDAY, 'LAST COMIC STANDING' POSTS ITS SECOND CONSECUTIVE WEEK OF GROWTH IN BOTH 18-49 AND TOTAL VIEWERS

NBC WINS SUNDAY IN 18-49 AND OTHER KEY MEASURES, PACED BY A STRONG 'DATELINE' AND THE U.S. OLYMPIC TRACK & FIELD AND SWIMMING TRIALS

BURBANK, Calif. � July 1, 2008 � Paced by week two of "America's Got Talent" and the debut of "Baby Borrowers," NBC ranked #2 in primetime's key demographic of adults 18-49 as well as in overall viewership for the week of June 23-29, averaging a 1.9 rating, 6 share in adults 18-49 and 6.3 million viewers overall for the week, according to in-home viewing figures from Nielsen Media Research. NBC ranked #1 for the week in adults, men and women 25-54.

"America's Got Talent" was the #1 show of the week in total viewers. "Talent" also ranked #1 this week in teens 12-17. Among adults 18-49, "America's Got Talent" ranked #3 among all programs. In fact, "Talent" this week demonstrated its "big tent" appeal convincingly by ranking among the top 10 programs in every meaningful adult demographic measure, male and female � adults, men and women 18-34, 18-49 and 25-54.

This appeal of "Talent" clearly spans all ages: the show ranked #4 among all primetime network programs in kids 2-11 and ranked #2 among adults over the age of 50. No other single program on television managed to rank in the top 10 in both these disparate demographic categories.

Also making a strong debut in the weekly rankings was the Wednesday premiere of "Baby Borrowers," which finished among the top 10 programs in every key adult demographic measure, male and female. In adults 18-49, "Baby Borrowers" ranked #8 among all programs, in adults 18-34 it ranked #6 and among adults 25-54 it was #5. "Baby Borrowers" ranked #5 among women 18-34 and #7 (tied) among men 18-34. Among teens 12-17, it ranked #6 among all primetime programs.

Primetime averages for the week of June 23-29 in adults 18-49 were Fox (2.0/7), NBC (1.9/6), ABC (1.7/5), CBS (1.5/5), Univision (1.4/4), CW (0.6/2) and Telemundo (0.4/1). In overall total viewers the weekly averages were CBS (6.6 million), NBC (6.3 million), Fox (5.7 million), ABC (5.1 million), Univision (3.3 million), CW (1.7 million) and Telemundo (0.9 million).

Through 40 weeks of the 2007-08 season, Fox leads in primetime's key demographic of adults 18-49, while the race for #2 remains extremely close, with only 0.2 of a rating point separating ABC, CBS and NBC. Season-to-date averages in adults 18-49 for the period September 24, 2007 through June 29, 2008 are Fox (4.0/11), ABC (2.9/8), CBS (2.8/8), NBC (2.7/7), Univision (1.5/4), CW (1.0/3) and Telemundo (0.4/1).

NBC is the only major network that has not seen its audience get significantly older this season versus last and it is now the "second-youngest" of the major broadcast networks. Through the first 40 weeks of the 2007-08 season, NBC is running within 0.3 years of its median age from the prior season (48.6 years this season vs. 48.3 years last season). In this same comparison, ABC's median age has increased by nearly two years (to 49.0 from 47.1), CBS's median age has increased to 53.1 years old from 52.3 and Fox's median age has increased by 1.3 years to 43.8 from 42.5 years old at this point last season.

NBC highlights for the week of June 23-29:

* On Tuesday, "America's Got Talent" continued to fill its "big tent," averaging 11.7 million viewers overall for two hours, to rank #1 in total viewers for all four of its half-hours while attracting by far the biggest overall audience of the night for any program on any network.

* This week's "America's Got Talent" and last week's "Talent" premiere are the two most-watched primetime programs in total viewers on any network since the May 29 season finale of "Lost" (excluding sports telecasts).

* Also on Tuesday, "Celebrity Family Feud" debuted to NBC's highest 18-49 rating and biggest overall viewership in its time period since the April 15 finale of "The Biggest Loser." "Feud," which ranked #2 in its time slot in adults 18-49, total viewers and all other key measures, was up 35 percent in 18-49 rating versus NBC's average in the slot this summer with "Most Outrageous Moments."

* "Celebrity Family Feud" was the #5-ranked program of the week in total viewers.

* On Wednesday, the premiere of "Baby Borrowers" delivered NBC's highest 18-49 rating in its time period in nearly six months (since January 2). "Baby Borrowers" marks NBC's highest-rated summer debut of 2008 in adults 18-49.

* Also on Wednesday, "Celebrity Circus" won its time slot in adults 18-49 and other key demographics. This marks the third week in a row that "Circus" has won the Wednesday 10-11 p.m. hour in primetime's key demographic of adults 18-49.

* On Thursday, "Last Comic Standing" grew for the second consecutive week, increasing by 5 percent in 18-49 rating and 17 percent in total viewers versus the prior week, and gaining 24 percent in 18-49 and 31 percent in total viewers versus two weeks earlier.

* Paced by "Dateline," which won its two-hour time period in 18-49, total viewers and other key measures, NBC won Friday night in adults 18-49, marking the network's third Friday win in the past five weeks.

* With NBC Sports' coverage of the U.S. Olympic Track & Field and Swimming Trials and a strong performance by "Dateline," NBC ranked # 1 on Sunday night in adults 18-49, marking the network's third Sunday win in the past five weeks.

Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

Additional NBC highlights for the week of June 23-29:

On Monday, June 23 from 8-9 p.m. ET, "American Gladiators" (1.7 rating, 6 share in adults 18-49, 4.9 million viewers overall) ranked #1 among the broadcast networks in men 18-34, men 18-49 (tied) and men 25-54 (tied). From its first half-hour to its second, "American Gladiators" increased by 27 percent in 18-49 rating (to a 1.9/6 from a 1.5/5) and by 20 percent in total viewers (to 5.4 million from 4.5 million).

Monday from 9-11 p.m. ET, "Nashville Star" averaged a 1.8/5 in 18-49 and 5.9 million viewers overall, growing from its first half-hour to its third by 33 percent in 18-49 rating (to a 2.0/6 from a 1.5/4) and by 17 percent in total viewers (to 6.2 million from 5.3 million).

In its second hour from 10-11 p.m., "Nashville Star" ranked #2 in adults 18-49 and total viewers and #1 among adults 18-34 (tied), men 18-34 and women 18-49 (tied). "Nashville Star" topped ABC's rival unscripted series "The Mole" in adults 18-49, total viewers and most other key ratings categories.

On Tuesday, June 24 from 8-9 p.m. ET, the debut of "Celebrity Family Feud" (2.3/8 in 18-49, 8.8 million viewers overall) scored NBC's highest 18-49 and total-viewer results in this time period since the April 15 finale of "The Biggest Loser." "Celebrity Family Feud" was up 35 percent in 18-49 rating versus NBC's average in this time slot this summer with "Most Outrageous Moments" (2.3 vs. 1.7). "Feud," which ranked #2 in the hour among adults 18-49, total viewers and all other key ratings measures, increased from its first to its second half-hour by 9 percent in 18-49 rating (to a 2.4 from a 2.2) and by 11 percent in total viewers (to 9.3 million from 8.4 million).

Tuesday from 9-11 p.m. ET, this summer's second installment of "America's Got Talent" averaged a 3.1/9 in adults 18-49 and 11.7 million viewers overall, ranking #1 in total viewers for all four of its half-hours and attracting by far the biggest overall audience of the night for any program on any network.

This telecast and last week's premiere are the two most-watched primetime programs on any network since the May 29 season finale of "Lost," excluding sports telecasts.

"Talent" surged in its second hour, increasing by 21 percent in 18-49 rating (to a 3.4 from a 2.8) to rank #1 from 10-11 p.m. in adults 18-49, and all other key ratings measures. "Talent" topped the ABC-CBS competition in the hour combined among adults and men 18-34.

NBC ranked #2 on Tuesday night in adults 18-49 and #1 in total viewers, adults 25-54 (tied) and teens 12-17.

On Wednesday, June 25 from 8-9 p.m. ET, "Deal or No Deal" (1.6/6 in 18-49, 6.7 million viewers overall) ranked #2 in adults 25-54, total viewers and other key measures. From its first half-hour to its third, "Deal" grew by 20 percent in 18-49 rating (to a 1.8/6 from a 1.5/5) and by 17 percent in total viewers (to 7.2 million from 6.2 million).

Wednesday at 9 p.m. ET, the series premiere of "Baby Borrowers" (2.9/8 in 18-49, 7.9 million viewers overall) delivered NBC's highest 18-49 rating in this time period since January 2, excluding sports telecasts. "Baby Borrowers" built by 81 percent in 18-49 rating on its lead-in from the previous hour, and was up 16 percent versus NBC's average in this time slot last summer (2.9 vs. 2.5). From its first half-hour to its second, "Baby Borrowers" increased by 15 percent in 18-49 rating (to a 3.1/9 from a 2.7/8).

"Baby Borrowers" marks NBC's top-rated summer series premiere of 2008 in adults 18-49.

Wednesday from 10-11 p.m. ET, "Celebrity Circus" (2.0/6 in 18-49, 5.6 million viewers overall) won the time period in adults 18-49, adults 18-34 and other key demographics. This marks the third week in a row that "Celebrity Circus" has won the Wednesday 10-11 p.m. hour in adults 18-49.

On Thursday, June 26 from 8-10 p.m., ET, "Last Comic Standing" (2.1/7 in 18-49 and 4.5 million viewers overall) matched its highest 18-49 rating since the show's May 22 premiere and attracted its biggest overall viewership over that five-week span. "Last Comic" ranked #2 in its time period in adults 18-49 and #1 among men 18-34 (tied), men 18-49 and men 25-54. From its first half-hour to its fourth, "Last Comic" grew by 28 percent in 18-49 rating (to a 2.3 from a 1.8).

This marks the second consecutive week of growth for "Last Comic," which this week increased by 5 percent in 18-49 rating (2.1/7 vs. a 2.0/6 on June 19 from 8:30-10 p.m.) and 17 percent in total viewers (5.3 million vs. 4.5 million) versus the prior week, while also growing by 24 percent in 18-49 (2.1 vs. a 1.7 on June 12 from 8:30-10 p.m.) and 31 percent in total viewers (5.3 million vs. 4.0 million) versus results from two weeks earlier.

Thursday at 10 p.m. ET, "Fear Itself" (1.4/4 in 18-49, 4.5 million viewers overall) ranked #1 in the time period in teens 12-17. "Fear Itself" was up 29 percent, or 1.0 million persons in total viewers versus NBC's regular-program average in this slot last summer (4.5 million vs. 3.5 million with first-run episodes of "Studio 60" and encores of "ER").

On Friday, June 27 from 8-8:30 p.m. ET, an encore telecast of "Most Outrageous Moments" averaged a 1.1/5 in 18-49 and 4.1 million viewers overall. From 8:30-9 p.m., a second encore of "Most Outrageous Moments" delivered a 1.3/5 in 18-49 and 4.5 million viewers overall. "Most Outrageous Moments" delivered NBC's highest 18-49 rating in this hour in five weeks (since May 23).

Friday from 9-11 p.m. ET, "Dateline NBC" (1.6/5 in 18-49, 6.0 million viewers overall) ranked #1 in adults 18-49, adults 25-54 and total viewers (tied from 9-10 p.m. in 18-49 with CW's "Smackdown"). From its first half-hour to its fourth, "Dateline" increased by 21 percent in 18-49 rating (to a 1.7 from a 1.4) and by 20 percent or 1.5 million persons in total viewers (to 6.6 million from 5.1 million).

On Saturday, June 28 from 8-10 p.m. ET, NBC Sports' coverage of The U.S. Olympic Track & Field Trials (1.0/4 in 18-49, 3.4 million viewers overall) ranked #2 in its time period in adults 18-49 and other key ratings measures. At 9 p.m., a rebroadcast of "Law & Order" averaged a 0.8/3 in 18-49 and 3.9 million viewers overall.

From 10-11 p.m. ET, an encore telecast of "Law & Order: Criminal Intent" (1.3/4 in 18-49, 4.9 million viewers overall) ranked #1 in adults 18-49 (tied), adults and women 18-34 (tied), adults 25-54, men 25-54 and men 18-49. "Criminal Intent" built on its lead-in from the previous hour by 63 percent in 18-49 rating.

On Sunday, June 29 from 7-9 p.m. ET, NBC Sports' coverage of The U.S. Olympic Track & Field and Swimming Trials (1.6/5 in adults 18-49, 5.6 million viewers overall) finished within one share of the time period lead in adults 18-49 and won the slot outright in men 18-49 and men 25-54. From its first half-hour to its fourth, the Olympic Trials increased by 91 percent in 18-49 rating (to a 2.1/6 from a 1.1/4) and by 56 percent or 2.4 million persons in total viewers (to 6.8 million from 4.4 million).

Sunday from 9-11 p.m. ET, "Dateline NBC" (2.2/6 in 18-49, 7.4 million viewers overall) matched NBC's highest 18-49 rating in this time period since the February 17 telecast of "Knight Rider." "Dateline" ranked #1 in the time period in adults 18-49 (tied with Fox from 9-10 p.m.), adults 25-54, total viewers and other key measures. From its first half-hour to its fourth, "Dateline" increased by 39 percent in 18-49 rating (to a 2.5/7 from a 1.8/5) and by 32 percent or 2.1 million persons in total viewers (to 8.6 million from 6.5 million).

From 10-11 p.m., the final hour of "Dateline" ranked #1 by all key ratings measures, beating the ABC-CBS competition combined in that hour in adults 18-49 (with a 2.4 vs. a 2.2 for ABC-CBS combined)

NBC ranked #1 on Sunday night in adults, men and women 18-49, adults 25-54 and other key demographics. This marks NBC's third Sunday win in the past five weeks in primetime's key demographic of adults 18-49.





  [july 2008]  
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· AMERICAN GLADIATORS (NBC)
· AMERICA'S GOT TALENT (NBC)
· BABY BORROWERS, THE (NBC)
· BIGGEST LOSER, THE (NBC)
· CELEBRITY CIRCUS (NBC)
· CELEBRITY FAMILY FEUD (NBC)
· DATELINE NBC (NBC)
· DEAL OR NO DEAL (NBC)
· ER (NBC)
· FEAR ITSELF (NBC)
· KNIGHT RIDER (NBC)
· LAST COMIC STANDING (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)
· LOST (ABC)
· MOLE, THE (ABC)
· MOST OUTRAGEOUS MOMENTS (NBC)
· NASHVILLE STAR (NBC)
· STUDIO 60 ON THE SUNSET STRIP (NBC)
· WWE SMACKDOWN (SYFY)











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