or


[07/01/08 - 01:02 PM]
Oxygen Celebrates "Live Out Loud" Rebrand with Most Successful Quarter Ever
Oxygen spins the numbers for the second quarter of 2008.

[via press release from Oxygen]

OXYGEN CELEBRATES "LIVE OUT LOUD" REBRAND WITH MOST SUCCESSFUL QUARTER EVER

OXYGEN.COM SEES BEST QUARTER EVER WITH A 347% INCREASE VERSUS 2Q07

NEW YORK � July 1, 2008 � Oxygen celebrates is most successful quarter ever in both primetime and total day for W18-34, W18-49, P18- 49 and total viewers. In addition, Oxygen broke records this quarter � with the best season premiere, best series premiere, and Oxygen's most watched telecasts ever for W18-34. This announcement comes off the heels of Oxygen's recent rebrand, which includes a new logo, new tagline and a new attitude: Live Out Loud.

In primetime for second quarter, Oxygen averaged a 0.4 HH coverage rating (up 33% from 2Q07) with 78,000 W18-34 viewers (up 18%), 156,000 W18-49 viewers (up 31%), 216,000 P18-49 viewers (up 34%) and 386,000 total viewers (up 29%). This quarter marks Oxygen's twelfth consecutive quarter of year-to-year growth in primetime among W18-34, W18-49 and P18-49.

For total day in second quarter, Oxygen averaged a 0.3 HH coverage rating (up 50% from 2Q07). This quarter also yielded the network's best ever results on a total day basis among among W18-34, (50,000 up 11%), W18-49, (99,000 up 19%), P18-49 (134,000 up 19%) and total viewers (225,000 up 15%). On a total day basis, Oxygen marks its seventeenth consecutive quarter of year-over-year growth among W18-49, P18-49 and total viewers.

Oxygen's digital properties are also celebrating quarterly successes. Oxygen.com scored its highest quarter ever on page views, posting over 17.6 million this quarter. That is an increase of 347% compared to 2Q2007. Oxygen.com posted its best second quarter ever for video streams, with over 5.6 million video streams, an increase of 205% over 2Q07.

The success this quarter was fueled by Oxygen's original series, The premiere of "Tori & Dean: Home Sweet Hollywood" on June 17 registered the best results ever for a season premiere of a returning Oxygen original series with W18-49, P18-49 and total viewers. "The Bad Girls Club" finished its second season as the most watched season ever for an Oxygen original series. Notably, the May 13 episode was Oxygen's most watched telecast ever among W18-34, Generation O. "Deion & Pilar: Prime Time Love's" premiere on April 15 claimed the largest audience ever for the debut of an Oxygen series. And now in its sixth cycle, "Snapped" remains a key draw for W18-34, W18-49, P18-49 and total viewers.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency", "The Bad Girls Club" and "Tori & Dean: Inn Love".





  [july 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· DEION & PILAR: PRIME TIME LOVE (OXYGEN)
· SNAPPED (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.

[07/22/14 - 11:20 AM]
TNT Wins Fourth Week in a Row, with "Major Crimes," "Rizzoli & Isles" and "The Last Ship" Leading the Pack
TNT spins the numbers for the week of July 14-20.

[07/22/14 - 11:13 AM]
Premiere of New American Heroes Channel Series "Gunslingers" Breaks Network Record for P2+ and HH Delivery
American Heroes Channel spins the numbers for Sunday, July 20.

[07/22/14 - 10:20 AM]
Hallmark Channel Original Programming Dominates Saturday Night
The Hallmark Channel spins the numbers for Saturday, July 19.

[07/22/14 - 09:21 AM]
"Live with Kelly and Michael" Is the #1 Syndie Talker for the 2nd Straight Week Across All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of July 7-11.

[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 08:38 AM]
ABC Takes 2nd on Sunday in Viewers with "Wipeout" and "Rising Star" Improving Their Time Periods
ABC spins the numbers for Sunday, July 20.

[07/21/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Pulls Back in Front with "Big Brother"
The Eye's summer mainstay leads the night among adults 18-49.