HALLMARK CHANNEL LASSOS #4 SPOT IN WEEKLY PRIME TIME RATINGS WITH ORIGINAL MOVIE PREMIERE, "A GUNFIGHTER'S PLEDGE"
Hallmark Channel has lassoed the #4 spot in the weekly Prime Time ratings race for the week of June 30-July 6 with a 1.2 HH rating, 1.025 million homes and 1.43 million total viewers. The family-friendly network rode to success with the premiere of its Western-themed original movie, "A Gunfighter's Pledge," starring Luke Perry and C. Thomas Howell, on Saturday, July 5 (9-11 p.m., ET/PT).
"A Gunfighter's Pledge" scored a 2.3 HH rating with over 1.9 million homes and over 3.9 million unduplicated viewers P2+. The movie ranked as the second-highest-rated Prime Time telecast of the day and the second-highest-rated ad-supported cable movie of the week. The movie also boosted Hallmark Channel to rank third in Prime Time on Saturday with a 1.9 HH rating. "A Gunfighter's Pledge" also ranked in the top 10 during the time period among key demo ratings and delivery.
Source: Nielsen Media Research, 6/30-7/6/08