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[07/09/08 - 01:26 PM]
Quick Take for Tuesday, July 8, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Tuesday, July 8.

[via press release from ABC]

Quick Take for Tuesday, July 8, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 1 on Tuesday in Adults 18-49, and for the 5th Week in a Row Delivers the No. 1 Position on the Evening Across All Key Men Demographics

In Key Men, Net Posts its Top-Rated Non-Sports Summer Tuesday in Close to 8 Years

Achieving New Series Highs, "Wipeout" Beats its Closest Competition in The 8 O'clock Hour by 2.0 Million Viewers and by 100% in Adults 18-49

"Wipeout" Produces ABC's Best Summer Numbers in the Time Slot with Regular Programming Since August '01 in Viewers and Since August '00 in Adults 18-49

Against Stiff Competition, Including Fox's "Hell's Kitchen" and NBC's "America's Got Talent," ABC's "I Survived a Japanese Game Show" Grows Week to Week

Drawing its Largest Audience Yet, ABC News' "Primetime: The Outsiders" Ranks No. 1 in the 10pm Hour with Adults 25-54, Adults 18-49 and All Key Men Demos

Tuesday Night (8:00-11:00 p.m.)

ABC ranked No. 1 on Tuesday night among Adults 18-49 (3.0/9 � tie w/Fox) and Adults 25-54 (3.4/9). It was the 4th time in the past 5 weeks for the Net to hold the top position in the key young adult sales demo. For the 5th consecutive week, the Net delivered the No. 1 position on Tuesday across all key Men demographics: M18-34 (2.3/8 � tie w/Fox), M18-49 (2.9/9) and M25-54 (3.3/9).

� Among Men 18-49 and Men 25-54, the Net turned in its highest-rated non-sports summer Tuesday in close to 8 years � since 8/29/00.

� Compared to the same night last year (7/10/07), ABC improved its Tuesday performance by nearly 3.0 million viewers (8.2 million vs. 5.3 million) and by 67% in Adults 18-49 (3.0/9 vs. 1.8/5).

"Wipeout" (8:00-9:00 p.m.)

Hitting new series highs on its third telecast, ABC's "Wipeout" continued to take full command of Wednesday's 8 o'clock hour, winning its slot in Viewers, all key Adults and Kids. "Wipeout" bested its nearest competitor in the hour by 2.0 million viewers (10.6 million vs. 8.6 million - CBS) and by 100% in Adults 18-49 (4.0/13 vs. 2.0/6 � NBC and Fox tied).

� "Wipeout" generated ABC's best viewer and young adult numbers in the time period with regular programming since November 2006 (11/14/06). In terms of regular programming during a summer frame, it was the Net's largest audience in the slot since August '01 and its top Adult 18-49 rating since August '00 � since 8/28/01 and 8/29/00, respectively.

� For the 3rd straight week, "Wipeout" registered as Tuesday's No. 1 TV program among Adults 25-54, Men 18-49 and Men 25-54. With just one-tenth of a rating point separating the two programs, "Wipeout" nearly tied Fox's season finale of "Hell's Kitchen" as the night's highest-rated TV show in Adults 18-49. The new ABC unscripted series drew the biggest audience share of any show on the night in the key young adult sales demo, topping Fox's "Kitchen" finale by 2 shares (4.0/13 vs. 4.1/11).

� Achieving best-yet numbers, "Wipeout" was up week to week by 1.1 million viewers and by 11% in Adults 18-49 (9.5 million and 3.6/12 on 7/1/08). The new hit unscripted series also marked new highs in Adults 25-54 (4.6/14), Teens 12-17 (2.4/10) and Kids 2-11 (3.1/12).

"I Survived a Japanese Game Show" (9:00-10:00 p.m.)

Opposite stiff competition including the season finale of Fox's "Hell's Kitchen" and NBC's "America's Got Talent," ABC's "I Survived a Japanese Game Show" took second place in the 9 o'clock hour with Men 18-34 (2.4/8) and Men 18-49 (2.7/8).

� Despite the increased competition in the time period from the "Hell's Kitchen" season ender, "Japanese Game Show" was up over the prior week by 8% in Total Viewers (6.8 million vs. 6.3 million) and by 8% in Adults 18-49 (2.8/8 vs. 2.6/7).

� On average in its first 3 weeks, "I Survived a Japanese Game Show" has improved ABC's performance in the hour by 2.6 million (7.1 million vs. 4.5 million) and by 65% in Adults 18-49 (2.8/8 vs. 1.7/5) versus the comparable year-ago weeks (6/26 � 7/10/07).

"Primetime: The Outsiders" (10:00-11:00 p.m.)

Drawing its largest audience so far this season (7.1 million), ABC News' "Primetime: The Outsiders" ranked No. 1 during the 10 o'clock hour in Adults 25-54 (2.8/7), Adults 18-49 (2.3/6) and across the key Men demographics: M18-34 (1.6/5), M18-49 (2.2/7) and M25-54 (2.7/7).

� In addition to posting a season high in Total Viewers, "Primetime: The Outsiders" also marked season-best results in Adults 25-54 (tie), Men 18-49 and Men 25-54.

� On average, "Primetime: The Outsiders" is delivering increases for ABC in the hour of 3% in Total Viewers (6.4 million vs. 6.2 million) and 10% in Adults 18-49 (2.3/6 vs. 2.1/6) over the same nights last year (6/26 � 7/10/07).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 17% at the same point in 2006-07, up to 25% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 7/8/08.





  [july 2008]  
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M
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W
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· AMERICA'S GOT TALENT (NBC)
· HELL'S KITCHEN (FOX)
· I SURVIVED A JAPANESE GAME SHOW (ABC)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)
· WIPEOUT (TBS)





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