or


[07/10/08 - 01:25 PM]
Bravo Marks Milestone as the No. 1 Television Network - Both Broadcast and Cable - Among Adults 18-49 for Program Engagement and In-Program Brand Recall
In program engagement, the network beat out CBS, ABC, the CW, NBC, Fox, VH1, TLC, MTV and TBS, who round out the top 10.

[via press release from Bravo]

BRAVO MARKS MILESTONE AS THE NO. 1 TELEVISION NETWORK � BOTH BROADCAST AND CABLE � AMONG ADULTS 18-49 FOR PROGRAM ENGAGEMENT AND IN-PROGRAM BRAND RECALL

NEW YORK � July 10, 2008 � Bravo, one of the fastest growing cable networks on the dial, marked a major milestone by claiming the No. 1 spot among all television networks � broadcast and cable � in program engagement, opinion lift and recall of brand integrations among the coveted adult 18-49 demo according to Nielsen IAG's most recent year-to-date reporting. Bravo has also claimed cable's top spot for brand recall in standard commercials.

Bravo, which finished 2007 in cable's No. 1 slot for engagement and integration recall, has surpassed every broadcast network as well for the first six months of 2008. In program engagement, the network beat out CBS, ABC, the CW, NBC, Fox, VH1, TLC, MTV and TBS, who round out the top 10.

"This is even more evidence that high engagement and attention to programming translates into viewers remembering brand integrations and commercial messages," said Tony Cardinale, Senior Vice President, Research and Strategic Insights, Bravo Media and Oxygen Media. "It's consistent with other analyses we've seen that show that a high quality environment results in higher opinions of the brands within it."

In addition to attracting television's most attentive audience, Bravo also delivers elite viewership, currently ranking as the No. 1 most upscale ($125K+) and educated cable network in 2008 to date among adults 18-49 in primetime. The network also ranks No. 18 among adults 18-49 year-to-date, among all ad-supported cable entertainment networks, the first year it's broken into cable entertainment's top twenty.

Source: Nielsen IAG, measured nets, cable prime (M-Su 6P-12A) A18-49, Program Engagement non-sports programming 1/1/08-06/30/08, In Program Placements non-sports programming, 1/1/08-6/15/08, Standard Ads non-sports programming 1/1/08-05/31/08. Upscale/Educated source: Nielsen Marketbreaks, 12/31/07-6/8/08, Mon-Sun 8P-11P, P18-49 VPVH: HH Inc $125K+, 4+ Years College, standard minimums applied.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [july 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.

[09/16/14 - 01:04 PM]
Season Three Finale of History's "Mountain Men" Hits 3.0 Million Total Viewers, Ranking as Cable's Top Show for the Night
History spins the numbers for Sunday, September 14.

[09/16/14 - 12:04 PM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 for the Second Week Of September
Turner spins the numbers for the week of September 8-14.

[09/16/14 - 10:45 AM]
Bears-49ers on NBC's "Sunday Night Football" Is NFL's Most-Watched West Coast Sunday Primetime Game Ever
NBC further spins the numbers for Sunday, September 14.