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[07/10/08 - 01:25 PM]
Bravo Marks Milestone as the No. 1 Television Network - Both Broadcast and Cable - Among Adults 18-49 for Program Engagement and In-Program Brand Recall
In program engagement, the network beat out CBS, ABC, the CW, NBC, Fox, VH1, TLC, MTV and TBS, who round out the top 10.

[via press release from Bravo]

BRAVO MARKS MILESTONE AS THE NO. 1 TELEVISION NETWORK � BOTH BROADCAST AND CABLE � AMONG ADULTS 18-49 FOR PROGRAM ENGAGEMENT AND IN-PROGRAM BRAND RECALL

NEW YORK � July 10, 2008 � Bravo, one of the fastest growing cable networks on the dial, marked a major milestone by claiming the No. 1 spot among all television networks � broadcast and cable � in program engagement, opinion lift and recall of brand integrations among the coveted adult 18-49 demo according to Nielsen IAG's most recent year-to-date reporting. Bravo has also claimed cable's top spot for brand recall in standard commercials.

Bravo, which finished 2007 in cable's No. 1 slot for engagement and integration recall, has surpassed every broadcast network as well for the first six months of 2008. In program engagement, the network beat out CBS, ABC, the CW, NBC, Fox, VH1, TLC, MTV and TBS, who round out the top 10.

"This is even more evidence that high engagement and attention to programming translates into viewers remembering brand integrations and commercial messages," said Tony Cardinale, Senior Vice President, Research and Strategic Insights, Bravo Media and Oxygen Media. "It's consistent with other analyses we've seen that show that a high quality environment results in higher opinions of the brands within it."

In addition to attracting television's most attentive audience, Bravo also delivers elite viewership, currently ranking as the No. 1 most upscale ($125K+) and educated cable network in 2008 to date among adults 18-49 in primetime. The network also ranks No. 18 among adults 18-49 year-to-date, among all ad-supported cable entertainment networks, the first year it's broken into cable entertainment's top twenty.

Source: Nielsen IAG, measured nets, cable prime (M-Su 6P-12A) A18-49, Program Engagement non-sports programming 1/1/08-06/30/08, In Program Placements non-sports programming, 1/1/08-6/15/08, Standard Ads non-sports programming 1/1/08-05/31/08. Upscale/Educated source: Nielsen Marketbreaks, 12/31/07-6/8/08, Mon-Sun 8P-11P, P18-49 VPVH: HH Inc $125K+, 4+ Years College, standard minimums applied.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





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most recent ratings | view all posts
[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).

[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
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[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 06:30 AM]
New AMC/AMC+ Epic Adventure Drama "Nautilus" Surfaces with 2.6 Million Premiere Night Viewers on Linear TV
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[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.