[07/15/08 - 12:27 PM]
Oxygen Has Most Watched Week Ever
Oxygen spins the numbers for the week of July 7-13.

[via press release from Oxygen]




NEW YORK, July 15, 2008 � Coming off the success of a record-breaking airing of an original episode of "Tori & Dean: Home Sweet Hollywood," Oxygen breaks another ratings record with its highest rated and most watched week ever among all key demos including P18-49, W18-49, W18-34 and total viewers in primetime and total day.

In primetime the week of July 7 - 13, Oxygen averaged a 0.7 HH coverage rating with 303,000 P18-49, 222,000 W18-49, 111,000 W18-34 and 580,000 total viewers. For total day, the network averaged a 0.4 HH coverage rating, drawing in 187,000 P18-49, 138,000 W18-49, 73,000 W18-34 and 329,000 total viewers.

Saturday's premiere of the movie "Rumor Has It," starring Jennifer Aniston and Kevin Costner, was Oxygen's highest rated and most watched telecast ever, posting a 1.3 HH coverage rating with 1.25 million viewers.

Also contributing to last week's success was the fourth episode of "Tori & Dean: Home Sweet Hollywood," which saw its best performance of the series on Tuesday night. The episode was Oxygen's most successful telecast ever for W 18-49, "Generation O."

Concurrent with the record-breaking number for the Oxygen series, Tori's book, "sTORI Telling," is climbing the charts as a New York Times bestseller.

Oxygen.com also achieved its best week ever July 7 - 13, logging 3.21 million page views. This best week ever also contained Oxygen.com's best day ever on Wednesday with 777,000 page views.

About Oxygen:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."

  [july 2008]  


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