BRAVO POSTS HIGHEST RATED JULY EVER IN THE ADULTS 18-49 DEMO
Network Remains No. 1 In Cable Among Highly Engaged, Upscale, Educated Adults 18-49
NEW YORK � July 29, 2008 � Continuing its record breaking year of monthly gains in every measure, Bravo marked its highest rated July ever in the coveted adults 18-49 demographic, and also posted its best July ever among women 18-49 with a 20 percent increase in the demo over July 2007, according to Nielsen Media Research. On pace to have its twelfth quarter of consecutive year-over-year growth in adults 18-49, Bravo remains the No. 1 network among highly engaged, upscale ($125K plus) and educated viewers. For the month of July � the network's ninth consecutive month of year-to-year growth among adults 18-49 � Bravo averaged 626,000 total viewers (vs. 642,000 in July 2007), 369,000 adults 18-49 (vs. 354,000) and 253,000 women 18-49 (vs. 211,000).
In July, Bravo's successful franchise series reached new milestones with "Flipping Out" attracting over one million viewers and "Shear Genius" breaking the two million viewer mark. Through five episodes, season two of "Shear Genius" is averaging 1,432,000 total viewers and 890,000 adults 18-49, up 47 percent and 38 percent respectively versus the prior season. Through six episodes, "Flipping Out" has also shown remarkable growth, up 31 percent among total viewers and up 29 percent among adults 18-49, versus the prior season.
The fifth season premiere of "Project Runway" was the network's highest season premiere ever among total viewers and ranks as the No. 1 cable telecast on Wednesdays among adults 18-49. The current cycle is averaging 1,723,000 in adults 18-49 and 2,768,000 in total viewers. "Kathy Griffin: My Life on the D-List" hit season highs among adults 18-49 with its most recent episode (7/24/08), averaging 685,000 viewers in the demo, up 31 percent from the prior week's episode and up an explosive 76 percent from the prior season's equivalent episode.
Bravo Digital also recorded impressive numbers posting its best July ever with 74.6 million page views (an increase of 35 percent) and 2.5 million uniques visitors, versus July 2007. BravoTV.com delivered 45.5 million page views, up 90 percent versus July 2007, and video streams and monthly uniques both reached 1.7 million, pacing 58 percent and 34 percent respectively over the same time period last year.
Source: Nielsen Media Research, Live + 7 through 7/13/08, blended with Live + Same Day through 7/27/08. Bravo program based data based off of Live + Same Day. Nielsen Marketbreaks: 12/31/07-7/6/08, Cable, Mon-Sun 8P-11P, P18-49 VPVH: HH Inc $125K+, 4+ Years College, standard minimums applied; IAG Measured Cable Networks, 1/01/08-6/30/08. Program Engagement scores consists of non-sports prime programming. Cable prime (M-Su 6P-12A); Broadcast prime (M-Sa 8P-11P, Su 7P-11P); ranked against 22 networks; Omniture SiteCatalyst, July data through 7/28.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.