HALLMARK CHANNEL WINS #7 SPOT FOR JULY SWEEPS AND FOR WEEK OF JULY 21-27
For July sweeps, Hallmark Channel achieved the #7 spot in Prime Time with a 1.2 HH rating, 972,000 homes and over 1.35 million total viewers. This monthly performance marks the network's 26th consecutive month of ranking in the top ten for Prime Time HH rating. The network also ranked #7 in Prime Time for the week of July 21-27 with a 1.2 HH rating, 998,000 homes and 1.35 million total viewers. On Saturday, July 26, Hallmark Channel ranked #1 in Prime Time scoring a 1.8 HH rating and delivering over 1.4 million homes.
During the month of July, the family-friendly network premiered two western-themed original movies, always a popular genre among its viewers. �A Gunfighter's Pledge,� starring Luke Perry, scored a 2.3 HH rating and was seen by over 3.9 million total viewers, on Saturday, July 5. �Every Second Counts,� starring Stephen Collins, scored a 1.4 HH rating and was seen by nearly 2.5 million total viewers, on Saturday, July 12.
Source: Nielsen Media Research, June 30-July 27, 2008