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[08/01/08 - 01:06 PM]
Thursday Schedule Changes Boost Ratings
CBS spins the numbers for Thursday, July 31.
[via press release from CBS]

THURSDAY SCHEDULE CHANGES BOOST RATINGS

"Big Brother 10" Elimination Broadcast, on its New Night, Increases the Week Ago Time Period by Double Digit Percentages in Key Demographics

"Big Brother 10 Thursday" Wins its Time Period in All Measures and is the Most Watched and Highest Rated Big Brother Broadcast This Summer

"Flashpoint" Places First in Viewers and Key Demos for the Fourth Consecutive Broadcast, Posting its Highest Ratings Since Premiere

CBS's Thursday schedule changes, which relocated FLASHPOINT and BIG BROTHER's live elimination broadcast to the night, have boosted the ratings for the programs' new time periods, according to preliminary Nielsen live plus same day ratings for July 31.

At 8:00 PM, BIG BROTHER 10 THURSDAY live elimination broadcast, in its new time period, was first in households (4.2/08), viewers (6.45m), adults 25-54 (2.7/09) and adults 18-49 (2.3/08). Compared to the time period last week (GREATEST AMERICAN DOG), BIG BROTHER 10 THURSDAY was up +5% in households (from 4.0/08), +29% in adults 25-54 (from 2.1/07), +43% in adults 18-49 (from 1.6/06) and added +380,000 viewers (from 6.07m, +6%).

Compared to last Wednesday's live elimination broadcast, BIG BROTHER 10 was up +2% in households (from 4.1/07), +4% in adults 25-54 (from 2.6/08), +10% in adults 18-49 (from 2.1/07) and added +230,000 viewers (from 6.22m, +4%).

Last night marked the most watched BIG BROTHER 10 so far this season and the highest rated in households, adults 18-49 and adults 25-54 (tie).

At 10:00 PM, FLASHPOINT won its time period in households (5.2/09), viewers (7.64m), adults 25-54 (2.5/07) and adults 18-49 (1.8/06). Compared to last week's broadcast, FLASHPOINT was up +16% in households (from 4.5/08), +14% in adults 25-54 (from 2.2/06), +6% in adults 18-49 (from 1.7/05) and added +940,000 viewers (from 6.70m, +14%).

FLASHPOINT posted its highest ratings in all key measures since its premiere and marks its fourth consecutive time period win in viewers and demos.

Updated Thursday ratings will be available this afternoon.





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· BIG BROTHER (CBS)
· FLASHPOINT (ION)




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