[08/04/08 - 06:40 AM]
July Marks Record for Oxygen Everywhere
Oxygen further spins the numbers for the month of July.

[via press release from Oxygen]


Analog, Digital Increase 100%, 541% Respectively

New York - August 4, 2008 - Oxygen is experiencing exponential growth in the first full month since the network adopted a new look and attitude: "Live Out Loud." The multiplatform strategy, Oxygen Everywhere, delivered record-breaking increases on-air, online and on site.

Oxygen.com logged a record 14 million page views for the month, a 541% increase over July 2007. Video streams on Oxygen's broadband channel reached 1.1 million; the best ever results for July. The website also had it best day ever on July 30, driven by continued fascination with everything Tori & Dean, with 858,000 page views in a single day.

July's digital success is due in large part to the hit series "Tori & Dean: Home Sweet Hollywood." The series' microsite has reached 10 million page views since the season premiered. Popular features of the website include photo galleries, games, and the bOnus act, an additional scene that is exclusive to the digital and wireless platforms. Additionally, the network's content is delivered to 186 universities nationwide reaching over 4.5 million students. In New York City, 4,500 taxis stream Oxygen content, reaching over 4 million riders a month.

Oxygen celebrated its highest rated and most watched month ever in both primetime and total day. In primetime for the month of July, Oxygen averaged a 0.6 coverage rating (up 100% from July 2007) with 259,000 P18-49 viewers (up 53%), 193,000 W18-49 viewers (up 62%), 90,000 W18-34 viewers (up 50%) and half a million total viewers (up 61%). "Generation O" made Oxygen the fastest growing top 25 cable ad-supported entertainment network in primetime this month -- the first full month under Oxygen's "Live Out Loud" rebrand.

About Oxygen:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."

  [august 2008]  


most recent ratings | view all posts
[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/19/16 - 10:48 AM]
Discovery's "Gold Rush" Ranks as #1 Show on All of TV on Friday
Discovery spins the numbers for Friday, October 14.

[10/19/16 - 08:59 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Top Demo Spot
The Peacock once again wins the night among adults 18-49.