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[08/05/08 - 01:05 PM]
CBS Places First in Viewers for the Eighth Time in 10 Weeks This Summer
CBS spins the numbers for the week of July 28-August 3.

[via press release from CBS]

CBS PLACES FIRST IN VIEWERS FOR THE EIGHTH TIME IN 10 WEEKS THIS SUMMER

CBS Has 6 of the Week's Top 10 Broadcasts Led By "Two and a Half Men" at No. 3

Schedule Changes Boost Thursday as Both "Big Brother," on its New Night and "Flashpoint" Post Time Period Increases

"Big Brother 10 Thursday" Wins its Time Period in All Measures

"Flashpoint" Places First in Viewers and Key Demos for the Fourth Consecutive Broadcast, Posting its Highest Ratings Since Premiere

"Greatest American Dog," on its New Night, Wins its Time Period in Viewers and Key Demographics

"Big Brother Sunday" Notches Double Digit Percentage Increases Over Last Week and is the Most Watched Episode of the Summer

CBS placed first in viewers for the eighth time in 10 weeks this summer with six of the Top 10 programs, according to Nielsen live plus same day ratings for the week ending Aug. 3, week 45 of the 2007-2008 television year.

Recent changes to the Network's Thursday schedule, including the relocation of the BIG BROTHER live elimination show and FLASHPOINT, boosted ratings on the night as BIG BROTHER won its time period in all key measures and FLASHPOINT placed first in its time period for the fourth consecutive week with its highest ratings since premiere.

For the week in viewers: CBS (6.29m), NBC (5.67m), FOX (5.07m) and ABC (4.41m). Summer to date: CBS (6.79m) leads FOX (6.19m), NBC (5.99m) and ABC (5.35m).

For the week in key demographics, CBS was tied for second in adults 25-54 (2.0/06, with FOX, -0.1 from NBC) and average a 1.5/05 in adults 18-49. Summer to date, CBS is tied for second in adults 25-54 (with NBC).

For the week in households: CBS (4.2/08), NBC (3.7/07), FOX (3.3/06) and ABC (2.8/05). Summer to date: CBS (4.6/08) is +18% ahead of both NBC and FOX (3.9/07, each) and +31% ahead of ABC (3.5/06).

CBS Weekly Highlights:

? FLASHPOINT won its time period in households (5.2/09), viewers (7.68m), adults 25-54 (2.5/07) and adults 18-49 (1.9/06). This is FLASHPOINT's best delivery since its series premiere. Compared to last week's broadcast, FLASHPOINT was up +16% in households (from 4.5/08), +14% in adults 25-54 (from 2.2/06), +12% in adults 18-49 (from 1.7/05) and added +980,000 viewers (from 6.70m, +15%).

? BIG BROTHER 10 THURSDAY (P) was first in households (4.2/08), viewers (6.39m), adults 25-54 (2.8/09) and adults 18-49 (2.3/08). Compared to the time period last week (GREATEST AMERICAN DOG), BIG BROTHER 10 THURSDAY was up +5% in households (from 4.0/08), +33% in adults 25-54 (from 2.1/07), +44% in adults 18-49 (from 1.6/06) and added +320,000 viewers (from 6.07m, +5%). Compared to last Wednesday's broadcast, BIG BROTHER 10 was up +2% in households (from 4.1/07), +8% in adults 25-54 (from 2.6/08), +10% in adults 18-49 (from 2.1/07) and added +170,000 viewers (from 6.22m, +36%).

? BIG BROTHER 10 SUNDAY was second in households (4.3/08), viewers (6.61m), adults 25-54 (2.8/08) and adults 18-49 (2.3/07). Compared to last week, BIG BROTHER 10 SUNDAY was up +16% in households (from 3.7/07), +12% in adults 25-54 (from 2.5/07), +15% in adults 18-49 (from 2.0/06) and added +770,000 viewers (from 5.84m, +13%).

? GREATEST AMERICAN DOG (P) won its new time slot in households (3.9/07), viewers (5.81m), adults 25-54 (2.0/06) and tied for first in adults 18-49 (1.5/05, with FOX).

CBS top programs of the week: #3 TWO AND A HALF MINDS (R) (an average of 9.35m viewers), #5 CRIMINAL MINDS (R) (8.70m),#7 NCIS (R) (8.50m), #8 CSI: MIAMI (R) (8.44m), #9 60 MINUTES (R) (8.08m),#10 CSI: CRIME SCENE INVESTIGATION (R) (8.03m), #11 CSI: NY (R) (7.79m), #12 FLASHPOINT (7.65m), #15 THE NEW ADVENTURES OF OLD CHRISTINE (R) (7.50m), #19 BIG BROTHER 10 SUNDAY (6.61m), #20 BIG BROTHER 10 THURSDAY (P) (6.39m), #23 NUMBERS 9PM (6.11m), #25 BIG BROTHER 10 TUESDAY (6.08m), #28 GREATEST AMERICAN DOG (5.81m), #29 COLD CASE 10PM (P) (R) (5.76m).





  [august 2008]  
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M
T
W
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· 60 MINUTES (CBS)
· BIG BROTHER (CBS)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· FLASHPOINT (ION)
· GREATEST AMERICAN DOG (CBS)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· NUMB3RS (CBS)
· TWO AND A HALF MEN (CBS)





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