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[08/05/08 - 01:02 PM]
Primetime Ratings Report for the Week of July 28, 2008 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of July 28-August 3.

[via press release from ABC]

Primetime Ratings Report For the week of July 28, 2008 (Based on National Live + Same Day Program Ratings)

ABC Posts Year-to-Year Gains in Viewers and Adults 18-49 for the 7th Time in 10 Weeks This Summer

ABC Claims 3 of the Top 15 TV Programs of the Week in Adults 18-49, Including the No. 2 TV Show with "Wipeout"

ABC News Owns TV's Top 2 Newsmagazines of the Week in Adults 18-49 and Adults 25-54 with "Primetime: The Last Lecture" and "Primetime: Crime"

Monday's Telecasts of "High School Musical: Get in the Picture" and "Wanna Bet" Post Increases Over Their Prior Week's Premieres in Viewers and Young Adults

ABC Leads Tuesday Among Adults 18-49 for the Second Week in a Row and is the Night's No. 1 Net in Men 18-49 and Men 25-54 for the 7th Time in the Last 8 Weeks

"Wipeout" Dominates its 8pm Time Slot in Viewers and Young Adults, Wins the Hour in Adults 18-49 for the 6th Time in 6 Airings, and Stands as Tuesday's No. 1 TV Show in Adults 18-34 and Key Men

"I Survived a Japanese Game Show" Posts Week-to-Week Increases in Total Viewers and Adults 18-49, Taking Second at 9pm in the Key Adult Sales Demo

ABC News' "Primetime: The Last Lecture: A Celebration of Life" Wins Tuesday at 10pm in Viewers and Across All Key Adults Demographics

ABC News' "Primetime: Crime" Leads Wednesday's 10pm Hour Across All Key Adult Demographics for the Second Straight Week

Part 6 of "Hopkins" Posts Week-to-Week Increase in Viewers and Young Adults and Wins Thursday at 10pm Among Women 18-49 for the 5th Time in 6 Telecasts

Saturday's Encore of "Wipeout" at 9pm Leads its Hour in Adults 18-49 and Stands as the Night's No. 1 Program in Adults 18-34

A Repeat "America's Funniest Home Videos" Is No. 1 Sunday at 7pm in Adults 18-34 and 18-49, Placing ABC in the Top Spot in Both Demos for the 6th Straight Week

WEEK No. 45:

During the week of July 28, 2008, ABC saw week-to-week increases in both Total Viewers (4.4 million vs. 4.3 million) and Adults 18-49 (1.5/5 vs. 1.4/5).

� For the 7th time in 10 weeks of the summer, ABC was up over the same week last summer in both Total Viewers and Adults 18-49 (4.2 million and 1.4/5 in Adults 18-49 on the w/o 7/30/07). In fact, ABC was the only network to grow its Adult 18-49 audience year to year.

Rankings: ABC claimed 3 of the week's Top 15 TV shows in Adults 18-49: "Wipeout" � No. 2, "Primetime: The Last Lecture: A Celebration of Life" � No. 9 and "I Survived a Japanese Game Show" �No. 11. ABC News aired TV's Top 2 newsmagazines of the week in Adults 18-49 and Adults 25-54 with Tuesday's "Primetime: The Last Lecture: A Celebration of Life" and Wednesday's "Primetime: Crime," respectively. In fact, it is the 4th straight week that ABC News has aired the Top 2 newsmagazines of the week in Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 18% at the same point in 2006-07, up to 26% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

"High School Musical: Get in the Picture-MON" (8:00-9:00 p.m.)

"High School Musical: Get in the Picture" was up week to week in both Total Viewers (3.5 million vs. 3.1 million) and Adults 18-49 (1.0/3 vs. 0.9/3).

"Wanna Bet" (9:00-10:00 p.m.)

Similarly to its lead-in, ABC's "Wanna Bet" posted increases over its week-ago series premiere in both Total Viewers (3.4 million vs. 3.1 million) and Adults 18-49 (1.2/3 vs. 1.1/3).

Tuesday

ABC won Tuesday night in both Adults 18-34 (2.1/7) and Adults 18-49 (2.8/8) for the second week running. For the 7th time in the last 8 weeks, the Net led the night among Men 18-49 (2.4/7) and Men 25-54 (2.7/8).

� ABC outperformed its Tuesday performance on the same night last year (7/31/07) by 1.6 million viewers (7.7 million vs. 6.1 million) and by 27% in Adults 18-49 (2.8/8 vs. 2.2/7).

"Wipeout" (8:00-9:01 p.m.)

ABC's "Wipeout" dominated the opening hour of primetime on Tuesday, taking the top spot in the hour in Viewers and all key Adults, Women and Men demos. The hit ABC series has ranked No. 1 in its time period in Adults 18-49 in all 6 of its telecasts to date. "Wipeout" defeated its nearest competitor in the hour by 1.2 million viewers (9.7 million vs. 8.5 million - CBS) and by 80% in Adults 18-49 (3.6/11 vs. 2.0/6 � NBC).

� "Wipeout" stood as Tuesday's No. 1 TV program for the second week in a row among Adults 18-34 (2.7/10), Men 18-34 (2.5/9) and Men 18-49 (3.2/11). "Wipeout" finished as the No. 2 television show of the evening in both Total Viewers and Adults 18-49, one-tenth of a rating point behind NBC's "America's Got Talent" in the key sales demo and topping the NBC show in audience share (3.6/11 vs. 3.7/10).

"I Survived a Japanese Game Show" (9:01-10:00 p.m.)

Opposite stiff competition including CBS' "Big Brother" and NBC's "America's Got Talent," ABC's "I Survived a Japanese Game Show" posted week-to-week increases in both Total Viewers (5.7 million vs. 5.6 million) and Adults 18-49 (2.3/6 vs. 2.1/6), taking second in the hour in the key adult sales demo. The unscripted program also placed second in the 9 o'clock hour among Women 18-34 (2.3/7), Men 18-49 (2.50/6) and Men 25-54 (2.1/5).

� "I Survived a Japanese Game Show" was up over ABC's performance in the hour on the same night last year in both Total Viewers and Adults 18-49 (5.5 million & 2.1/6 in Adults 18-49 on 7/31/07 with an original of "Shaq's Big Challenge").

"Primetime: The Last Lecture: A Celebration of Life" (10:00-11:00 p.m.)

The ABC News special "Primetime: The Last Lecture: A Celebration of Life," featuring Diane Sawyer's interview with Carnegie Mellon Professor Randy Pausch -- who passed away on 7/25/08 from pancreatic cancer -- saw the newsmagazine win the final hour of primetime in Total Viewers (7.7 million) and across all key adult demographics: Adults 18-34 (1.6/5), Adults 18-49 (2.4/7) and Adults 25-54 (3.0/8).

Wednesday

"Primetime: Crime" (10:00-11:00 p.m.)

For the second week in a row, ABC News' "Primetime: Crime" ranked No. 1 in the 10 o'clock hour across each of the key adult demographics: Adults 18-34 (1.4/5), Adults 18-49 (1.9/6) and Adults 25-54 (2.4/6).

Thursday

"Hopkins" (10:00-11:00 p.m.)

ABC's News' "Hopkins" was up over the previous week in both Total Viewers (5.6 million vs. 5.3 million) and Adults 18-49 (1.7/5 vs. 1.6/5), taking second in the 10 o'clock hour in both counts. Part 6 of the documentary series won the hour among Women 18-49 (2.4/7), taking the top spot in the key women demo for the 5th time in 6 telecasts.

Saturday

"Wipeout" (9:00-10:00 p.m.)

A special repeat telecast of ABC's "Wipeout" won the hour in Adults 18-34 (1.2/5) and Adults 18-49 (1.5/6), standing as Saturday's No. 1 program in Adults 18-34.

Sunday

"America's Funniest Home Videos" (7:00-8:00 p.m.)

A repeat "America's Funniest Home Videos" led the 7 o'clock hour across each of the key adult demographics: Adults 18-34 (1.1/5-tie), Adults18-49 (1.6/6) and Adults 25-54 (2.1/7). The video-clip show placed the Net in the No. 1 position in the hour in Adults 18-34 and Adults 18-49 for the 6th week in a row.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 7/28/08, unless stated otherwise. Summer = Memorial Day to Labor Day.





  [august 2008]  
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· AMERICA'S GOT TALENT (NBC)
· BIG BROTHER (CBS)
· HIGH SCHOOL MUSICAL: GET IN THE PICTURE (ABC)
· HOPKINS 24/7 (ABC)
· I SURVIVED A JAPANESE GAME SHOW (ABC)
· PRIMETIME (ABC)
· SHAQ'S BIG CHALLENGE (ABC)
· WANNA BET? (ABC)
· WIPEOUT (ABC)









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