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[08/12/08 - 11:20 AM]
Primetime Ratings Report for the Week of August 4, 2008 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of August 4-10.

[via press release from ABC]

Primetime Ratings Report For the week of August 4, 2008 (Based on National Live + Same Day Program Ratings)

ABC Airs 2 of the Top 20 TV Programs of the Week in Adults 18-49 with "Wipeout" and "I Survived a Japanese Game Show"

ABC News Owns TV's Top 2 News Programs of the Week in Adults 18-49 and Adults 25-54 with "Hopkins" and "Primetime: China Inside Out"

ABC Takes Second on Tuesday Among Adults 18-49

ABC's "Wipeout," Featuring the First Annual "Wipey Awards," Leads at 8pm in Adults 18-49 and in Key Men Demographics

"I Survived a Japanese Game Show" Season Finale Grows its Audience From the First Hour to the Second Hour Across All Key Women Demos

ABC News' "Primetime: China Inside Out � Bob Woodruff Reports" Places Second on Wednesday at 10pm in Total Viewers, Adults 18-49 and Adults 25-54

Season Finale of "Hopkins" Takes Second on Thursday at 10pm in Key Women, Improving ABC's Performance on Thursday at 10pm by 2.2 Million Viewers and by 55% in Adults 18-49 During its 7-Week Run

A Rebroadcast "America's Funniest Home Videos" is the No. 1 Non-"Olympics" Program on Sunday at 7pm in Adults 18-34 and across All Key Women Demos

WEEK No. 46:

Rankings: ABC claimed 2 of the week's Top 20 TV shows in Adults 18-49: "Wipeout" � No. 8 and "I Survived a Japanese Game Show" � No. 20. ABC News aired TV's Top 2 news programs of the week in Adults 18-49 and Adults 25-54 with Thursday's "Hopkins" and Wednesday's "Primetime: China Inside Out � Bob Woodruff Reports," respectively. In fact, it is the 5th straight week that ABC News has aired the Top 2 news programs of the week in Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 18% at the same point in 2006-07, up to 26% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Tuesday

ABC's Tuesday finished second on the night in Adults 18-49 (2.2/6). The Net also took second among Women 18-49 (2.5/7), Men 18-49 (1.9/6) and Adults 25-54 (2.4/6-tie).

"Wipeout" (8:00-9:01 p.m.)

ABC's "Wipeout," featuring the first annual "Wipey Awards" that celebrated the best crazy contestants, memorable moments and spectacular wipeouts from the season so far, led the 8 o'clock in Adults 18-49 (2.8/9). It was the 3rd week in a row that "Wipeout" was No. 1 in the hour and the 6th time in its 7 telecasts this season. The hit ABC series also ranked No. 1 in its time period among Men 18-49 (2.5/9) and Men 25-54 (3.0/9).

� "Wipeout" improved ABC's performance in the hour on the same night last year (8/7/07) by nearly 1.0 million viewers (7.3 vs. 6.4 million) and by 40% in Adults 18-49 (2.8/9 vs. 2.0/7).

"I Survived a Japanese Game Show" (9:01-11:00 p.m.)

Opposite stiff competition including CBS' "Big Brother" and NBC's 2-hour telecast of "America's Got Talent," the season finale of ABC's "I Survived a Japanese Game Show" saw its audience grow from its first hour to its second hour across each of the key women demos: Women 18-34 (1.7/5 to 1.8/6), Women 18-49 (2.0/6 to 2.2/6) and Women 25-54 (2.2/5 to 2.4/6).

� During its run, "I Survived a Japanese Game Show" improved ABC's performance in the time period by 13% in Total Viewers (6.1 vs. 5.4 million) and 25% in Adults 18-49 (2.5/6 vs. 2.0/6). �

Wednesday

"Primetime: China Inside Out � Bob Woodruff Reports" (10:00-11:00 p.m.)

The ABC News special "Primetime: China Inside Out � Bob Woodruff Reports," a documentary exploring the stunning global transformation of China, took second at 10:00 p.m. in Total Viewers (5.4 million), Adults 18-49 (1.5/5) and Adults 25-54 (1.9/5).

Thursday

"Hopkins" (10:00-11:00 p.m.)

Airing against CBS' "Flashpoint" and NBC's special Thursday telecast of "America's Got Talent," the season finale of ABC's News' "Hopkins" took second in the 10 o'clock hour in Women 18-49 (2.2/6-tie) and Women 25-54 (2.7/7-tie).

� During the course of its 7-week run, "Hopkins" improved ABC's performance in the hour over the same nights last year by 2.2 million viewers (5.7 million vs. 3.5 million) and by 55% in Adults 18-49 (1.7/5 vs. 1.1/3). The ABC documentary series took second in the time period in both viewers and young adults, while ranking No. 1 among Women 18-49 (2.4/7) and Women 25-54 (3.0/8-tie).

Sunday

"America's Funniest Home Videos" (7:00-8:00 p.m.)

A repeat "America's Funniest Home Videos" was the top non-"Olympics" program in the 7 o'clock hour in Adults 18-34 (1.0/4) and across each of the key women demographics: Women 18-34 (1.0/4), Women 18-49 (1.3/4) and Women 25-54 (1.6/5)

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 8/4/08, unless stated otherwise. Summer = Memorial Day to Labor Day.





  [august 2008]  
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W
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· AMERICA'S GOT TALENT (NBC)
· BIG BROTHER (CBS)
· FLASHPOINT (ION)
· HOPKINS 24/7 (ABC)
· I SURVIVED A JAPANESE GAME SHOW (ABC)
· PRIMETIME (ABC)
· WIPEOUT (ABC)









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