[08/13/08 - 01:27 PM]
Phelps and Gymnastics Powers NBC to Most Viewed and Highest Rated Night of Beijing Games
NBC spins the numbers for Tuesday, August 12.

[via press release from NBC]


First Olympic TAMi Released Today

Total Viewership for Beijing Games Reaches 168 Million - Nearly 15 Million More Than Athens

BEIJING -Aug. 14, 2008 - NBC had its most viewed and highest rated night of the Olympics so far as Michael Phelps set the record for most Olympic gold medals ever won last night, reaching 82 million total viewers and posting a 19.9 rating, 34 share.

JEFF ZUCKER, PRESIDENT AND CEO, NBC UNIVERSAL: "Obviously our multi-platform Olympic strategy is a success, but this record-breaking Olympic performance is proving that network television is more alive than ever. We are breaking records that are 20, 30 and nearly 50 years old - this is a fantastic triumph for network TV."

Today, NBC Universal has issued its first TAMi (Total Audience Measurement Index) for the first four days of the Beijing Games. On Monday Aug. 11, the total TAMi was 103,048,165. (more detail below)

ALAN WURTZEL, PRESIDENT, RESEARCH, NBC UNIVERSAL: "The beauty of the TAMi is that we can optimize the way we measure content across all of our platforms and evaluate how each platform is being used over time. When we look at the first few days of TAMi data, it's clear that while the power of broadcast television remains unmatched, consumers are seeking out and taking advantage of all the different platforms offering Olympic coverage, creating an entirely new Olympic experience."

� Monday night's 82 million total viewers is the most of any night so for in the Beijing Games. The 34.0 million average viewers bested Athens by nearly four million viewers (30.1) and the night earned a 19.9 rating/34 share, a nine percent jump from Athens in 2004 (18.3/30).

� Through five days NBCU has attracted 168 million total viewers, nearly15 million more than the first five days for Athens (153 million).

� NBC's Beijing Olympic five-day average viewership is 31.3 million, almost five million more than Athens in 2004 (25.8 million). The national rating average of 17.8/31 is the best primetime rating through the first Tuesday for a non-U.S. Summer Olympics since Barcelona in 1992 (18.2/34) and is a 16 percent jump from Athens in 2004 (15.4/27).

FIRST PUBLICLY ISSUED TAMI: The TAMi (Total Audience Measurement Index) will measure the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi for each of the first four days of the Games:

Friday, Aug. 8: 74,606,981

Saturday, Aug. 9: 97,785,013

Sunday, Aug. 10: 113,001,144

Monday, Aug, 11: 103,048,165

TRAFFIC CONTINUES TO SWELL ON NBCOLYMPICS.COM: Through five days NBCOlympics.com has easily surpassed the Athens Games in every metric:

� VIDEO STREAMS: 17.7 million for Beijing, 2.2 million for ENTIRE Athens Games (+705%)

� UNIQUE USERS: 21.1 million for Beijing, 11.1 million for ENTIRE Athens Games (+90%)

� PAGE VIEWS: 373.9 million for Beijing, 229.9 million for ENTIRE Athens Games (+63%)

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.

  [august 2008]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.

[11/24/15 - 08:35 AM]
ABC Ranks as Monday's Most Watched Broadcaster for the 2nd Straight Week
ABC spins the numbers for Monday, November 23.

[11/24/15 - 08:06 AM]
Bravo Media's Season Finale of "Below Deck" Delivers Most-Watched Episode in Series History with 2.3 Million Total Viewers
Bravo further spins the numbers for Tuesday, November 17 and Wednesday, November 18.

[11/23/15 - 01:39 PM]
Jeff Gordon's Last Ride and Kyle Busch's First Championship on NBC and NBCSN Deliver Most-Watched NASCAR Finale Since 2005
NBC further spins the numbers for Sunday, November 22.

[11/23/15 - 10:29 AM]
Live + 7 Day Ratings: ABC Claims Most of the Week's Top 10 Broadcast Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of November 2-8.