or


[08/13/08 - 01:27 PM]
Phelps and Gymnastics Powers NBC to Most Viewed and Highest Rated Night of Beijing Games
NBC spins the numbers for Tuesday, August 12.

[via press release from NBC]

PHELPS AND GYMNASTICS POWERS NBC TO MOST VIEWED AND HIGHEST RATED NIGHT OF BEIJING GAMES

First Olympic TAMi Released Today

Total Viewership for Beijing Games Reaches 168 Million - Nearly 15 Million More Than Athens

BEIJING -Aug. 14, 2008 - NBC had its most viewed and highest rated night of the Olympics so far as Michael Phelps set the record for most Olympic gold medals ever won last night, reaching 82 million total viewers and posting a 19.9 rating, 34 share.

JEFF ZUCKER, PRESIDENT AND CEO, NBC UNIVERSAL: "Obviously our multi-platform Olympic strategy is a success, but this record-breaking Olympic performance is proving that network television is more alive than ever. We are breaking records that are 20, 30 and nearly 50 years old - this is a fantastic triumph for network TV."

Today, NBC Universal has issued its first TAMi (Total Audience Measurement Index) for the first four days of the Beijing Games. On Monday Aug. 11, the total TAMi was 103,048,165. (more detail below)

ALAN WURTZEL, PRESIDENT, RESEARCH, NBC UNIVERSAL: "The beauty of the TAMi is that we can optimize the way we measure content across all of our platforms and evaluate how each platform is being used over time. When we look at the first few days of TAMi data, it's clear that while the power of broadcast television remains unmatched, consumers are seeking out and taking advantage of all the different platforms offering Olympic coverage, creating an entirely new Olympic experience."

� Monday night's 82 million total viewers is the most of any night so for in the Beijing Games. The 34.0 million average viewers bested Athens by nearly four million viewers (30.1) and the night earned a 19.9 rating/34 share, a nine percent jump from Athens in 2004 (18.3/30).

� Through five days NBCU has attracted 168 million total viewers, nearly15 million more than the first five days for Athens (153 million).

� NBC's Beijing Olympic five-day average viewership is 31.3 million, almost five million more than Athens in 2004 (25.8 million). The national rating average of 17.8/31 is the best primetime rating through the first Tuesday for a non-U.S. Summer Olympics since Barcelona in 1992 (18.2/34) and is a 16 percent jump from Athens in 2004 (15.4/27).

FIRST PUBLICLY ISSUED TAMI: The TAMi (Total Audience Measurement Index) will measure the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi for each of the first four days of the Games:

Friday, Aug. 8: 74,606,981

Saturday, Aug. 9: 97,785,013

Sunday, Aug. 10: 113,001,144

Monday, Aug, 11: 103,048,165

TRAFFIC CONTINUES TO SWELL ON NBCOLYMPICS.COM: Through five days NBCOlympics.com has easily surpassed the Athens Games in every metric:

� VIDEO STREAMS: 17.7 million for Beijing, 2.2 million for ENTIRE Athens Games (+705%)

� UNIQUE USERS: 21.1 million for Beijing, 11.1 million for ENTIRE Athens Games (+90%)

� PAGE VIEWS: 373.9 million for Beijing, 229.9 million for ENTIRE Athens Games (+63%)

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/22/16 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top, But Down
FOX's juggernaut is off nearly 37% from a year ago among adults 18-49.

[09/21/16 - 02:35 PM]
"South Park" Season 20 Premiere Marks Hightest Rated Episode in a Decade
Comedy Central further spins the numbers for Wednesday, September 14.

[09/21/16 - 09:31 AM]
Strong Premieres of "Bull" and "NCIS" Lead CBS to Tuesday Win
CBS spins the numbers for Tuesday, September 20.

[09/21/16 - 09:05 AM]
Tuesday's Broadcast Ratings: Newcomers "This Is Us," "Bull" Open Strong
NBC and CBS see big year-to-year gains among adults 18-49 from both series premieres.